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All Journal Query : Jurnal Sistem Informasi ALGORITMA : JURNAL ILMU KOMPUTER DAN INFORMATIKA Jurnal UNITEK Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Prioritas : Jurnal Pengabdian Kepada Masyarakat Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Ilmu Komputer dan Sistem Informasi Jurnal Pengabdian Masyarakat Berdampak
Rismayanti Rismayanti
Universitas Harapan Medan
Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Online Training on Simple Website Development for Micro, Small, and Medium Enterprises in Desa Kelambir 5 Supiyandi Supiyandi; Mardiah Mardiah; Rismayanti Rismayanti; Arie Rafika Dewi; Siti Sundari
Jurnal Pengabdian Masyarakat Berdampak Vol. 2 No. 2 (2026): Mei 2026
Publisher : Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/jupemba.v2i2.131

Abstract

Limited digital literacy is one of the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Kelambir 5 Village in developing their businesses and expanding market reach. Most MSME actors are not yet able to use websites effectively as digital promotional media. This community service activity aims to enhance MSMEs' digital skills through online training on simple website development as a technology-based marketing tool. The method employed was a practice-based online training approach comprising needs assessment, core training, mentoring, and evaluation. The participants were 25 MSME actors selected purposively. Evaluation was conducted using pre-test and post-test instruments, as well as product-based assessment of the websites created by participants. The results indicate a significant increase in participants' understanding from an average of 30% to 82%, representing a 52% improvement. Furthermore, 80% of participants successfully developed functional websites for business promotion. The activity also contributed to behavioral changes in adopting digital marketing strategies and showed early economic impact through broader market reach. Therefore, practice-based online training is proven effective in improving MSMEs' digital capacity in a measurable and sustainable manner.
Pelatihan Desain Kemasan Produk Berbasis Digital Printing untuk UMKM Lokal Kepada GEN-Z Rismayanti Rismayanti; Leni Marlina; Eka Putra; Chairul rizal; Khairunnisa Khairunnisa
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 2 (2025): Oktober 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i2.648

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan generasi muda, khususnya Gen-Z, dalam mendukung pengembangan produk UMKM lokal melalui pelatihan desain berbasis digital printing. Seiring dengan meningkatnya kebutuhan inovasi dan kreativitas dalam industri kreatif, digital printing menjadi salah satu solusi yang mampu menghasilkan produk dengan nilai tambah tinggi, seperti merchandise, kemasan, dan media promosi. Metode pelatihan dilakukan melalui pendekatan partisipatif dengan tahapan sosialisasi, pemberian materi, praktik langsung desain menggunakan perangkat lunak grafis populer, seperti Adobe Photoshop dan CorelDRAW, serta simulasi proses cetak digital. Peserta pelatihan terdiri dari pelaku UMKM muda serta komunitas Gen-Z yang berfokus pada pengembangan usaha kreatif. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam merancang desain produk yang sesuai kebutuhan pasar, serta tumbuhnya motivasi untuk berwirausaha berbasis teknologi digital. Dengan demikian, program ini berkontribusi pada peningkatan daya saing UMKM lokal dan membekali Gen-Z dengan kompetensi kreatif yang relevan dengan era digital.
Co-Authors , Eka Putra Arie Rafika Arie Rafika Dewi Asih, Munjiat Setiani Chairul Rizal Fauzan Fauzan Fera Damayanti Hasibuan, Ade Zulkarnain Khairunnisa, Khairunnisa Leni Marlina M Imam Fadhlurahman Mardiah, Mardiah Nurwulan Nurwulan Siti Sundari Supiyandi Supiyandi Wartini Wartini