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All Journal Jurnal Media Informasi Manajemen Jurnal Wira Ekonomi Mikroskil Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Research in Mathematics Trends and Technology
Fivi Rahmatus Sofiyah
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pengembangan Usaha Aneka Kripik dan Kerupuk di Kelurahan Tanah Enam Ratus Kecamatan Medan Marelan Fivi Rahmatus Sofiyah; Yulinda Yulinda; Marhayanie Marhayanie; Setri Hiyanti Siregar
Jurnal Wira Ekonomi Mikroskil Vol 9, No 2 (2019): Volume 9 Nomor 2 Edisi Oktober 2019
Publisher : Lembaga Penelitian & Pengabdian pada Masyarakat (LPPM) Universitas Mikroskil

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.65 KB) | DOI: 10.55601/jwem.v9i2.639

Abstract

Persaingan dunia bisnis semakin ketat, pelaku usaha harus menyiapkan diri untuk menghadapi perubahan-perubahan agar usaha dapat berkembang, kesiapan diri untuk aktif, kreatif dan inovatif sangat dituntut dalam menjalankan usaha. Dalam kegiatan ini ada beberapa kendala yang dihadapi oleh mitra yaitu kendala produksi, kemasan, merek (brand awareness) dan pemasaran promosi dan mitra tidak memiliki laporan keuangan usaha. Kendala produksi adalah masih sangat terbatas jumlah produksi disebabkan karena alat produksi yang digunakan sangat terbatas dan belum memadai, kendala dari aspek kemasan adalah kemesan yang digunakan masih hanya menggunakan plastik biasa dan menggunakan klip sehingga tampilan sangat sederhana, kendala dari sisi merek mitra tidak memiliki indentitas, sehingga ketika konsumen mau membeli lagi tidak tahu merek dan alamat si penjual, Kendala dari aspek pemasaran adalah sangat terbatasnya lokasi pemasaran, mitra merupakan golongan UMKM (Usaha Mikro Kecil dan Menengah) dan biasanya belum mempunyai kanal distribusi produk yang luas. Mitra mendistribusikan produknya hanya ke lingkungan sekitar rumahnya, kendala promosi. Promosi hanya dari mulut kemulut perubahan zaman menuntut perubahan jangkauan pasar yang lebih luas harus during/online, dan unuk laporan keuangan mitra tidak memiliki pengetahuan dasar mengenai pentingnya memisahkan uang usaha dengan uang pribadi untuk keberlanjutan usaha. Kegiatan pengabdian ini diharapkan akan mampu meningkatkan jumlah produksi mitra dan memperbaiki kualitas kemasan produk. Dimana kedepannya diharapkan dapat memasuki pasar sasaran yang baru yang lebih luas dan lebih baik. Kondisi ini nantinya akan berdampak pada pengembangan usaha dan peningkatan pendapatan mitra dan juga akan berdampak pada perekrutan tenaga kerja di masyarakat sekitar.
PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO (STUDI KASUS PADA IBU RUMAH TANGGA DI KOMPLEK VILLA MUTIARA JOHOR II DAN TAMAN JOHOR MAS) Nurlisa Nurlisa; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.188 KB)

Abstract

ABSTRACT This research aims to determine the effects of pricing, product quality and brand image have a significant and positive impact on purchasing decision Bango soy sauce brands on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. The population in this research was all the housewife in the Komplek Villa Mutiara Johor II and Taman Johor Mas. Data analyzing method is by using descriptive analyzing method and multiple linear regression. Kind of this research is causal comparative. This research is using primary and secondary data which was obtained by documentation study and quesionnaire whose measurement is using semantic differential scale. As the result of this research, based on Simultaneous test, it is proved that the pricing, product quality and brand image have a significant influence on purchasing decision Bango soy sauce brands on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. Partially, pricing does not have significant effect, where product quality and brand image have significant effects on housewife in Komplek Villa Mutiara Johor II and Taman Johor Mas. The value of Adjusted R Square = 0,467, 46,7% dependent variabel can be explained by the independent variabel (pricing, product quality, and brand image) while the remaining 53,3% was explained by other factors which were not examined in this research. Key words : Price, Product Quality, Brand Image, Purchasing Decision
PENGARUH IMPLEMENTASI PEMASARAN RELASIONAL TERHADAP LOYALITAS PELANGGAN BNI BIRO REKTOR USU MEDAN (STUDI KASUS PADA MAHASISWA MANAJEMEN EKONOMI UNIVERSITAS SUMATERA UTARA) Citrawisari Limanaga; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.193 KB)

Abstract

Abstract The purpose of this study is to know and to analyze the effect of the implementation of relationship marketing on customer loyalty in BNI Biro Rektor USU Medan with subjects management students of Economy Faculty of University of Sumatera Utara. Data used in this study is primary data and secondary data. Primary data was obtained from questionnaire. Secondary data was obtained from documentary studies of literature, journals, magazines, and web page relevan to the study. Data analyze method used in this study is multiple regression analyze method. Population in this study is all management students of Economy Faculty of University of Sumatera Utara year 2008-2010, who are customer of BNI Biro Rektor USU Medan, with total 517 people. Using Slovin’s formula, total sample used in this study is rounded up to 85 people. Sampling method used is accidental sampling. The result of this study is that the implementation of relationship marketing which consists of financial benefit, social benefit, and structural ties partially, except structural ties, has a positive influence on customer loyalty in BNI Biro Rektor USU Medan with subjects management students of Economy Faculty of University of Sumatera Utara. Keywords  : Relationship Marketing, Customer Loyalty
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. PLN (Persero) Area Lubuk Pakam Catrin Novrista Harni; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.359 KB)

Abstract

ABSTRACT   This research aims to determine and analyze how much influence the quality of service which covers tangible, reliability, responsiveness, assurance and emphaty to the level of satisfaction felt by customers who use services of PT. PLN (Persero) Area Lubuk Pakam. The observation is an assosiative one, that is an observation which looks for the relation between one variable with another variable. The population in this observation is the customers of PT. PLN (Persero) Area Lubuk Pakam. The collecting of primary data is done by using questionnaire which is measured by Likert scale. The observation uses descriptive analysis and doubled regressive linear analysis method. The result of this observation shows that the independent variable (quality of services) which covers tangible, reliability, responsiveness, assurance, and emphaty simultaneously give a positive and significant influence to the depent variable that is customers satisfaction. Through the testing of coefficient determination (R2), it is found that value of R = 0,761, which means that is a firm relation among quality of services to the customers satisfaction at PT. PLN (Persero) Area Lubuk Pakam, that is 76,1%. The result of data analysis with significant test partially show that tangible, reliability, and responsiveness is not positive and significant influence to the customers satisfaction. Assurance and emphaty there is a positive and significant influence to the customers satisfaction. Keywords: Customers Satisfaction, Quality of Services, Tangible, Reliability,  Responsiveness, Assurance, Emphaty.  
ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN DAYA SAING PADA PERUSAHAAN SUSI AIR DI MEDAN Fajar Sardi Syahputra; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 2 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

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Abstract

Abstract This research aims to identify and analyze the marketing strategy of Susi Air in Medan by using the SWOT analysis consisting of Strength, Weakness, Opportunities and Threats as a strategy to improve the competitiveness of Susi Air in Medan. This research is a descriptive research using matrix analysis IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), IE (Internal-External, SPACE (Strategy Position and Action Evaluation) and the SWOT Matrix. To obtain the accurate data, the methods used are interviews (in-depth interviews), and test of methods triangulation. Several alternative strategies will be selected using QSP Matrix. The result of this research indicates that Susi Air has considerable strengths and opportunities in the competition, but Susi Air Medan needs to improve its diversification strategy to get more customers. One of the strategies that can be applied by the company is to increase promotional activity both in print and electronic media. Keywords:Competitiveness, Strengths, Weaknesses, Opportunities, Threats
ANALISIS SWOT SEBAGAI LANDASAN DALAM MENENTUKAN STRATEGI PEMASARAN ( STUDI KASUS McDONALD’S RING ROAD) Ahmad Ramadhan; Fivi Rahmatus Sofiyah
Jurnal Media Informasi Manajemen Vol 1, No 4 (2013): media informasi manajemen
Publisher : Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.958 KB)

Abstract

ABSTRACT This research aims to identify and analyze the marketing strategy of McDoanald’s Ring Road by using the SWOT analysis consisting of Strength, Weakness, Opportunities and Threats as a strategy to improve the competitiveness of McDonald’s Ring Road This research is a descriptive research using matrix analysis IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), and the SWOT Matrix. To obtain the accurate data, the methods used are interviews (in-depth interviews), and test of methods triangulation. Several alternative strategies will be selected using QSP Matrix. The result of this research in that McDonald’s Ring Road has strength, weakness, oppurnities, and threats in marketing activities. The result of QSP matrix analysis in that McDonald’s Ring Road must use the first altenative strategy which making corporation with Coca-cola to interested the consumer of Coca-cola Keywords: Strengths, Weaknesses, Opportunities, Threats
Development of Practical Learning for Virtual Business Simulation Courses in Business Administration Study Program at Medan State Polytechnic Jumjuma Jumjuma; Agus Mariani Saragih; Nursiah Fitri; Fivi Rahmatus Sofiyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7413

Abstract

This study aims to determine the virtual business simulation learning model and then to determine the virtual business simulation learning process design model used by students of the Medan State Polytechnic Business Administration Study Program. Data collection was carried out by making direct observations on Business Administration study programs, especially in classes with the practice of Business Simulation courses. In the second stage, the researcher conducted direct interviews with students, 5th semester Business Administration lecturers who taught the Business Simulation course in accordance with the learning process of the business simulation practice being carried out. Literature study by collecting data and information both from data on the implementation of business simulation courses that have been carried out and those that will be carried out and such as libraries, the internet, literature and previous research related to the problems encountered, researchers observed simulations of business offering practices in class, data analysis was carried out by tabulating data, and processing data by transcribing interview results, coding and interpreting them so that further concluded with a business simulation learning model. The result of the research is the development of virtual business simulation courses by imitating what has been madewww.moonsonsim.com, then carried out in 3 stages, namely: needs analysis, data collection, product design/virtual learning and virtual business simulation learning process design is carried out by: choosing Edmodo which will later be used as a virtual learning tool, preparing photos of learning materials, preparing pointers virtual teaching sentences, setting up virtual teaching creation tools
BUSINESS MANAGEMENT AND ENTREPENEURSHIP FOR THE SANTRI AT PESANTREN AR-RAUDHATUL HASANAH MEDAN Aisyah; Fivi Rahmatus Sofiyah; Yeti Meliany Lubis
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2018): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.757 KB) | DOI: 10.32734/abdimastalenta.v3i2.4039

Abstract

The activity of devotion is done at Pesantren Ar-Raudhatul Hasanah Medan which the participants are santri who manage santri mart and student store, debriefing of finance management and management of business is very important to run business, sometimes important knowledge about entrepreneurship become part of learning process, entrepreneurship santri can better understand in running a business, according to their talents and interests. With training and demonstration patterns students can get information and learning.
Copula-Based Blind Detection of Copy-Move Image Forgery: A Robust Mutual Information Approach Marpaung, Tulus Joseph; Tulus; Sofiyah, Fivi Rahmatus
Journal of Research in Mathematics Trends and Technology Vol. 7 No. 1 (2025): Journal of Research in Mathematics Trends and Technology (JoRMTT)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jormtt.v7i1.20520

Abstract

Copula functions are powerful statistical tools for modeling the dependency structure between random variables and have been widely applied in domains such as finance, oceanography, and hydrology. However, their application in image processing, particularly for image forgery detection, remains underexplored. This study proposes a novel blind copy-move forgery detection algorithm based on copula-based mutual information, which evaluates statistical dependencies between overlapping image blocks. By leveraging copula theory, the method accurately identifies duplicated regions within a single image without requiring prior knowledge or external references. Experimental results on the CoMoFoD dataset demonstrate that the proposed method achieves high precision, recall, and F1-scores across various manipulation types, including translation, scaling, and rotation, and shows resilience to post-processing operations such as JPEG compression, blurring, noise, and color reduction. Comparative analysis reveals that the copula-based approach outperforms classical methods such as SIFT, SURF, and DWT-SVD. In addition to quantitative performance, qualitative visualizations confirm that the algorithm effectively localizes forged regions in complex scenes with minimal false detections. These findings highlight the potential of copula functions as a robust and efficient framework for digital image forensics.
Co-Authors Agus Mariani Saragih Ahmad Ramadhan Aisyah Catrin Novrista Harni Citrawisari Limanaga Fajar Sardi Syahputra Jumjuma Jumjuma Marhayanie Marhayanie Marpaung, Tulus Joseph Herianto Nurlisa Nurlisa Nursiah Fitri Setri Hiyanti Siregar Tulus Yeti Meliany Lubis Yulinda Yulinda