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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi & Keuangan Islam Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Kumawula: Jurnal Pengabdian Kepada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Akuntansi Kesatuan Jurnal Al Azhar Indonesia Seri Ilmu Sosial Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) International Journal of Economics, Management, Business, and Social Science Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan International Journal of Social Service and Research Bukhori: Kajian Ekonomi dan Keuangan Islam Money: Journal of Financial and Islamic Banking Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Jurnal Cendekia Ilmiah
Sisca Debyola Widuhung
Universitas Al-Azhar Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Social Media Marketing Activities dan E-Wom melalui Brand Awareness terhadap Purchase Intention Produk Parfum HMNS Isfahana Nursyahbani; Sisca Debyola Widuhung
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5497

Abstract

The rapid growth of internet usage has significantly impacted consumer habits, changing their behavior in various ways. Correspondingly, this evolution has also transformed social media from a communication platform to a marketing tool. Nowadays, social media marketing activities and electronic word of mouth play an important role in growing brand awareness which significantly influences consumer purchase intention. Using the theory of planned behavior, this study aims to analyze the direct and indirect effects of social media marketing activities, electronic word of mouth, and brand awareness on purchase intention with a focus on the HMNS perfume brand in Banten. This research uses a quantitative approach, with a sample of 140 respondents of Banten population. The software used in this study is Smart-PLS to test the proposed hypothesis. The results of this study reveal that social media marketing activities and electronic word of mouth have a positive effect on brand awareness, electronic word of mouth and brand awareness have a positive effect on purchase intention. However, the effect of social media marketing activities does not significantly affect purchase intention. The results of this study provide valuable benefits for companies in this industry to develop effective marketing strategies to be successful in a highly competitive market. This study suggests that managers maximize the potential of social media marketing to increase brand awareness, which has a positive impact on purchase intention.
Investment Risk Management Strategies in the Sharia Capital Market: Perspectives of Retail and Institutional Investors Widuhung, Sisca Debyola; Yatimin; Metha Dwi Apriyanti; Luqman Hakim; Andry Priharta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7569

Abstract

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Dampak Merdeka Belajar Kampus Merdeka Terhadap Kualitas Mahasiswa Arsyad, Aisyah Tiar; Widuhung, Sisca Debyola
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 3, No 2 (2022): Juni 2022
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v3i2.1027

Abstract

Kebijakan Merdeka Belajar Kampus Merdeka (MBKM) telah diluncurkan oleh Menteri Pendidikan dan Kebudayaan Indonesia pada tahun 2020. Universitas Al Azhar Indonesia sebagai Perguruan Tinggi yang mengikuti perkembangan kebijakan pemerintah pun telah melaksanakan kegiatan MBKM tersebut. Kegiatan MBKM khususnya di Fakultas Ekonomi dan Bisnis di Universitas Al Azhar Indonesia telah berjalan dan memasuki angkatan selanjutnya, maka dirasa perlu untuk melakukan evaluasi terhadap kegiatan tersebut. Tujuan dalam penelitian ini untuk mengetahui dampak kegiatan MBKM terhadap kualitas mahasiswa Fakultas Ekonomi dan Bisnis. Penelitian ini merupakan penelitian deskriptif dengan pendekatan metode survey dan FGD. Survey dilakukan pada mahasiswa yang mengikuti kegiatan MBKM dan dosen pengajar. FGD dilakukan dengan mengundang narasumber eksternal yang berpengalaman dalam kegiatan MBKM. Kesimpulan dari penelitian ini bahwa kegiatan MBKM berdampak positif terhadap kualitas mahasiswa Fakultas Ekonomi dan Bisnis, namun memiliki beberapa aspek yang perlu diperbaiki.Kata kunci - MBKM, dampak, kualitas, pembelajaran
Efficiency and improvement potential of Sharia insurance: Implications of the financial sector strengthening law Sunarmo, Sunarmo; Widuhung, Sisca Debyola; Arsyad, Aisyah Tiar; Nasywaa, Nasywaa
Jurnal Ekonomi & Keuangan Islam Volume 12 No. 1, January 2026
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JEKI.vol12.iss1.art9

Abstract

Purpose – To compare efficiency conditions and potential improvements in the Sharia insurance company and examine its consistency with the law on strengthening and developing the financial sector.Methodology – The research sample included 21 Sharia life and 20 general insurance companies. The secondary data used were sourced from the financial statements of Sharia insurance companies registered with the Financial Services Authority (OJK) and the Indonesian Sharia Insurance Association (AASI) for 2017–2023. The research method used a Data Envelopment Analysis (DEA) approach.Findings – Sharia life insurance in Indonesia shows inefficient conditions, reflected in the low ratio of output to input due to the lack of business income, investment, and tabarru funds. In contrast, the general segment of Sharia was relatively more efficient, but burdened by high assets, liabilities, claims, and operational costs. The potential for improvement towards efficiency could be achieved by optimizing business income and Tabarru funds, as well as controlling inputs proportional to output. The Development and Strengthening of the Financial Sector Law (PPSK Law) policy played a strategic role in strengthening capital and implementing the Sharia unit spin-off obligations expected to form a more independent and competitive institutional structure.Implications – The results have policy implications for regulators and industry players to strengthen the competitiveness of national Sharia insurance.Originality – This research offers a major novelty, namely, comparing the efficiency performance of life insurance and general Sharia, as well as linking efficiency results and potential improvements with the implementation of the PPSK Law.
Macroeconomic Determinants of Sharia Equity Mutual Fund Performance in Indonesia Widuhung, Sisca Debyola; Awini, Isra Nur
Jurnal Ilmiah Akuntansi Kesatuan Vol. 14 No. 1 (2026): JIAKES Edisi Februari 2026
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v14i1.5036

Abstract

This study aims to analyze the effect of inflation, IDR exchange rate, and money supply on the performance of sharia equity mutual funds in Indonesia during the period of 2019–2023. Mutual fund performance is measured using Net Asset Value (NAV) as the main indicator. This study uses a quantitative approach with panel data regression methods. The data used is monthly secondary data obtained from the Financial Services Authority, Bank Indonesia, and the Central Statistics Agency, with a sample of 40 sharia equity mutual funds that were consistently active during the research period. The estimation model was selected through Chow tests, Hausman tests, and Lagrange Multiplier tests, which showed that the Random Effect Model was the best model. The results showed that inflation had a positive and significant partial effect on the NAV of sharia equity mutual funds, while money supply had a negative and significant effect, and the IDR exchange rate had no significant effect. Simultaneously, inflation, the IDR exchange rate, and the money supply have a significant effect on the NAV of sharia equity mutual funds. These findings emphasize the importance of macroeconomic stability in supporting the performance of the sharia equity mutual fund industry in Indonesia.
Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market Widuhung, Sisca Debyola; Karnen, Zul; Yatimin, Yatimin
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.009

Abstract

Objectives: This study aims to analyze the influence of Sharia values in the portfolio optimization process and evaluate their specific contribution to risk and return within the Indonesian Sharia capital market.Methodology: This research used a quantitative approach with a descriptive-associative design. Analyze secondary data (stock prices and financial statements) from companies in the Jakarta Islamic Index (JII) for the 2018–2024 period. The analysis combined the Markowitz portfolio optimization method with multiple linear regression to test the impact of Sharia compliance on performance.Findings: Integrating Sharia values enhances portfolio efficiency, evidenced by higher Sharpe ratios and lower risk levels (11.80% vs 13.50% in traditional models). Furthermore, the regression analysis showed that the Sharia compliance score has a positive and significant impact on portfolio returns, with a coefficient of 0.031 and a p-value of 0.011.Conclusion: Applying Sharia values to portfolio optimization is an adaptive and strategic approach that makes portfolios not only ethical but also financially competitive. The study concludes that Sharia principles serve as a tool for risk mitigation and enhance long-term investment sustainability.
Co-Authors A Halim Abdullah, M. Razif Adam, M. Fayyadh Andry Priharta Andry Priharta Anggun Pratiwi Apriyanti, Metha Dwi Arsyad, Aisyah Tiar Awini, Isra Nur Cahrianto, Cahrianto Hasibuan, Irpan Hidayat Isfahana Nursyahbani Lakhsamana, Nadya Dinda Lufthia Sevriana Luqman Hakim Machmud, Aris Metha Dwi Apriyanti Nasywaa, Nasywaa Sabila, Suci Sarah Hasanah Qoyyim Sunarmo Sunarmo, Sunarmo Wahyudi, Aldiza Yatimin Yatimin Yatimin Zul Karnen