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All Journal Quantitative Economics Journal J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Jurnal Ekonomi dan Bisnis Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Inovasi Ekonomi Syariah dan Akuntansi Involvement International Journal of Business IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah
Rizka Ar Rahmah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Impact of Financial Management Practices on Firm Performance: A Study of the Manufacturing Sector in Indonesia Rizka Ar Rahmah; Fred Ojochide Peter
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.2

Abstract

This study aims to examine the impact of financial management practices on the performance of firms operating in the manufacturing sector in Indonesia. In this study, we collected data from a number of manufacturing companies in Indonesia and analyzed the relationship between financial management practices and key performance indicators such as profitability, liquidity, and solvency. The findings of this study indicate that effective financial management practices have a positive impact on the performance of companies in the manufacturing sector in Indonesia. Disciplined and measurable budgeting practices have been shown to significantly contribute to increased profitability. Careful and regular financial analysis also helps companies identify performance trends, measure operational efficiency, and make better decisions. Furthermore, efficient working capital management practices have a positive impact on the liquidity of companies. Companies that are able to manage inventory effectively and implement prudent credit policies tend to have healthy cash flow and avoid liquidity problems. Additionally, making smart investment decisions based on thorough analysis also contributes to improved solvency. Companies that carefully consider risks and potential returns in investment decision-making have a healthier capital structure and are better able to meet their financial obligations. The findings provide a better understanding of the importance of effective financial management practices in enhancing the performance of companies in the manufacturing sector in Indonesia. 
Penerapan Strategi Marketing Mix Menggunakan Konsep 4P (Product, Price. Place. Promotion) Pada Dapoer Kopi Kecamatan Panyabungan Kabupaten Mandailing Natal Dodi Azizi; Rizka Ar Rahmah; Mufti Fahrizal
IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah Vol 1 No 2 (2025): 2025
Publisher : PT. Hassan Group Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/iqrar.v1i2.2376

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi marketing mix dengan konsep 4P (Product, Price, Place, Promotion) pada Dapoer Kopi Kecamatan Panyabungan Kabupaten Mandailing Natal. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Data dianalisis menggunakan model analisis interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan strategi marketing mix pada Dapoer Kopi telah berjalan cukup efektif dalam meningkatkan penjualan dan kepuasan pelanggan. Dari sisi produk, Dapoer Kopi mampu menghadirkan variasi menu yang inovatif tanpa meninggalkan cita rasa khas kopi Mandailing. Strategi harga diterapkan secara kompetitif sesuai daya beli masyarakat, lokasi usaha strategis mendukung kenyamanan pelanggan, dan promosi dilakukan melalui media sosial serta pendekatan langsung kepada konsumen. Namun, masih terdapat kendala seperti keterbatasan promosi digital dan kurangnya analisis pasar terhadap perubahan selera konsumen. Secara keseluruhan, penelitian ini menunjukkan bahwa integrasi strategi 4P secara tepat dapat meningkatkan daya saing dan loyalitas pelanggan pada usaha kuliner lokal. Dapoer Kopi disarankan untuk memperkuat strategi digital marketing dan inovasi produk agar mampu bertahan serta berkembang di tengah persaingan bisnis kopi yang semakin ketat.
Co-Authors Ahmad Siddiq Pulungan Andy Hakim Ar Rahmah, Rizka Dodi Azizi Fred Ojochide Peter Harahap, Ahmad Rizki M. Wahyudi Mufti Fahrizal Muhammad Ardiansyah Muhlisah Lubis Mutiah Pulungan Niwana Pulungan Nurhalisa Khairani Rahmat Putra Ahmad Hasibuan Riski Khairani Sari Fitri SITI KHODIJAH Tri Martial Vebri Sugiharto