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All Journal EKSYA: Jurnal Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Involvement International Journal of Business Feedback International Journal of Communication
Muhlisah Lubis
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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International Market Development Strategies for Enhancing Global Expansion in the Export Industry Muhlisah Lubis; Balakrishnan Muniapan
Involvement International Journal of Business Vol. 1 No. 1 (2024): January 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i1.3

Abstract

This research paper explores a range of international market development strategies that companies can adopt to enhance global expansion in the export industry. The study emphasizes the significance of conducting comprehensive market research, which enables businesses to identify target markets with high demand and subsequently improve market penetration and increase export sales. Furthermore, the findings highlight the importance of market segmentation in tailoring offerings to meet specific market needs, resulting in higher customer satisfaction and a larger market share. The research also reveals that conducting competitive analysis is crucial for companies to differentiate their offerings, develop competitive advantages, and improve their market positioning, ultimately leading to increased market share. The study underscores the importance of selecting the appropriate entry mode, such as direct exporting, licensing, or joint ventures, as it significantly impacts the success of global expansion efforts. Additionally, the research emphasizes the significance of developing efficient distribution channels to ensure timely and cost-effective delivery of products, thereby enhancing customer satisfaction and facilitating market penetration. The findings also stress the importance of adapting branding and marketing strategies to align with local cultural preferences and linguistic nuances, which helps establish a strong brand presence, foster customer loyalty, and gain market acceptance. Moreover, the research highlights the role of government support, trade agreements, and financial incentives in facilitating global expansion. Leveraging these resources provides companies with valuable market insights, resources, and financial assistance, thereby bolstering their international expansion endeavors. 
The Role of Communication and Employee Engagement in Promoting Inclusion in the Workplace: A Case Study in the Creative Industry Afridah; Muhlisah Lubis
Feedback International Journal of Communication Vol. 1 No. 1 (2024): March 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i1.8

Abstract

This research examines the role of communication and employee engagement in promoting inclusion in the workplace, with a specific focus on the creative industry. The study utilizes a case study approach to gain insights into the strategies and practices employed by organizations in fostering an inclusive work environment. The research objectives are twofold: first, to explore the communication channels and mechanisms utilized by organizations to promote inclusion, and second, to investigate the impact of employee engagement on fostering a culture of inclusion. A mixed-methods approach is employed, combining qualitative interviews with employees and management, as well as quantitative surveys to gather comprehensive data. The findings of the study highlight the crucial role of communication in promoting inclusion. Organizations within the creative industry employ diverse communication channels, such as town hall meetings, intranet platforms, and diversity training programs, to facilitate open dialogue and exchange of ideas. Effective communication practices contribute to enhanced employee understanding, collaboration, and mutual respect, thereby fostering an inclusive work environment. Furthermore, the study reveals that employee engagement plays a pivotal role in promoting inclusion. Engaged employees exhibit higher levels of commitment, motivation, and willingness to embrace diversity. They actively contribute to the creation of an inclusive culture by participating in diversity initiatives, providing feedback, and advocating for inclusive practices. The implications of this research that organizations in the creative industry should prioritize effective communication strategies and employee engagement to foster inclusion. By creating an inclusive work environment, organizations can harness the benefits of diversity, such as increased creativity, innovation, and employee satisfaction.
KONSEP PENGELOLAAN HOTEL ZAM-ZAM SYARIAH DITINJAU DARI FATWA MUI NOMOR 108/DSN-MUI/X/2016 (STUDI KASUS HOTEL ZAM-ZAM SYARIAH PURBA BARU KEC. LEMBAH SORIK MARAPI) Muhlisah Lubis; Yusuf Asroi
EKSYA : Jurnal Ekonomi Syariah Vol 3 No 1 (2022): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v3i1.765

Abstract

Commercially, and fulfills the requirements set by the government. One of the components of the sharia tourism industry in the Mandailing Natal district is the Zam-Zam Syariah Hotel. Hotels that are in accordance with sharia principles are hotels which, in providing lodging, eating and drinking services and other services for the public, are managed and do not conflict with sharia principles. In fact, not all of these efforts have implemented sharia principles as a whole in accordance with the Fatwa of the DSN MUI No. 108/DSN-MUI/X/2016 concerning Guidelines for the Implementation of Tourism Based on Sharia Principles. The type of research used is field research (Field Research) with a qualitative descriptive approach. Data were collected through observation, interviews, and documentation. Inductive analysis technique is to draw things that are specific to things that are general. The results of the study state that, First, the prohibition of checking in for non-Muslims by implementing a screening process for hotel guests, Hotel Zam-Zam Syariah provides adequate facilities, equipment, and facilities in the implementation of worship, Hotel Zam-Zam Syariah does not provide entertainment facilities that leads to disobedience such as cafes, karoeke, swimming pools, and therapeutic facilities and only provides entertainment facilities for children. Hotel Zam-Zam Syariah has implemented and used the Ijarah contract with hotel guests. Second, the Sharia Zam Zam Hotel has not complied with the guidelines for establishing sharia tourism as stated in the Fatwa of the DSN MUI No. 108/DSN-MUI/X/2016 concerning Guidelines for the Implementation of Tourism Based on Sharia Principles because it has not met the criteria set by the Indonesian Ulema Council.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Toko Aneka Bakery and Cake Shop Panyabungan Mandailing Natal Nur Khopipah; Andy Hakim; Muhlisah Lubis
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.1002

Abstract

This thesis discusses the influence of service quality on customer satisfaction at Aneka Bakery and Cake Shop. The purpose of this study is to determine the extent to which service quality affects customer satisfaction levels. The research employs a quantitative method with 97 respondents, determined using the Slovin formula with a 10% margin of error. Data were collected through questionnaires and analyzed using validity tests, reliability tests, normality tests, heteroscedasticity tests, partial tests (t-test), the coefficient of determination (R²), and simple linear regression analysis. The results indicate that service quality has a significant influence on customer satisfaction, as shown by a significance value of 0.00 < 0.05 and a t-count (23.525) > t-table (1.661). The coefficient of determination of 0.214 shows that 21.4% of the variation in customer satisfaction is influenced by service quality. The simple linear regression equation obtained is Y = 23.525 + 0.433X, meaning that every improvement in service quality will increase customer satisfaction at Aneka Bakery and Cake Shop.
Pengaruh Kualitas Produk terhadap Perkembangan Usaha Kuliner di Rumah Makan Incor Laru Kecamatan Tambangan Muhammad Sangkot Pangidoan Nst; Muhlisah Lubis; Muhammad Ardiansyah
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.1020

Abstract

This study was conducted by Muhammad Sangkot Pangidoan (Student ID: 20090033) under the title “The Effect of Product Quality on Business Development in the Culinary Sector at Rumah Makan Incor Laru, Tambangan District, Mandailing Natal Regency.” This quantitative research employed multiple linear regression analysis. Data were collected through questionnaires distributed to 96 respondents using a simple random sampling technique. The objective of this study was to determine and examine the effect of product quality on the business development of Rumah Makan Incor Laru. The research was carried out in Tambangan Tonga Village from December 2023 to August 2025. The independent variable in this study is product quality, while the dependent variable is business development. The results show that product quality has a positive and significant effect on business development, with a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 0.522, indicating that 52.2% of changes in business development are explained by product quality, while the remaining 47.8% are influenced by other factors outside this study. The simple regression equation obtained is Y = 24.583 + 0.275X, with a t-count of 9.340 greater than the t-table value of 2.372, meaning the hypothesis is accepted.
Co-Authors Afridah Andy Hakim Balakrishnan Muniapan Juni Soleha Btr Muhammad Ardiansyah Muhammad Sangkot Pangidoan Nst Nur Khopipah Sari Fitri Yusuf Asroi