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All Journal Jurnal Pemikiran Sosiologi Nusantara Science and Technology Proceedings Palakka : Media and Islamic Coummunication Lektur, Jurnal Ilmu Komunikasi
Nabila Ikrima
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Integrated Marketing Communication Strategy in Creating Brand Equity of Sultan Agung Islamic Hospital as Sharia Hospital Nabila Ikrima
Nusantara Science and Technology Proceedings Federation of Islamic Medical Associations
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2205

Abstract

Brand equity needs to be built by the organization so that the produced products whether goods or services can be easily recognized and remembered by the consumers. Sultan Agung Islamic Hospital as a health service provider also needs to build brand equity through Integrated Marketing Communication Strategy so that the predicate as the Sharia Hospital will be better known by consumers. The objective of this research is to know the strategy applied by Sultan Agung Islamic Hospital in creating brand equity as the sharia hospital. This research is qualitative descriptive research that aims to explain the implementation of marketing communication strategy in Sultan Agung Islamic Hospital using the purposive sampling technique. The research informant consisted of Hospital representatives consisting of four people, they are The Director of Sultan Agung Islamic Hospital, the Public Relations and Marketing Manager, Public Relations Staff, and Marketing Staff. The data was obtained through in-depth interviews and observation. The result shows that Sultan Agung Islamic Hospital has implemented an integrated marketing communication strategy through advertising activity, public relations, sponsorship, sales promotion, and on-site communication. All Integrated Marketing Communication activities and programs are conducted to strengthen the predicate of Sultan Agung Islamic Hospital as a sharia hospital.
Political Representation of Disability in Eternals Movie: Between Providing Space or Reinforcing Subjugation Ikrima, Nabila
Palakka : Media and Islamic Communication Vol 4, No 2 (2023): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v4i2.5516

Abstract

This research aims to reveal the meaning behind the representation of disability in the film Eternals using Stuart Hall's representation theory approach and Roland Barthes' semiotic method. Eternals first presented the figure of Makkari who is also a nuisance in the real world. The research results show that the representation of Makkari as a person with a disability is still shown as a marginal, incompetent figure, and only a supporting character in the film.
TIKTOK IN COLLEGE PROMOTION: A CASE STUDY OF POPULAR COLLEGE TIKTOK ACCOUNTS IN YOGYAKARTA Ekawati, Ratna; Jiwana Adikara, Gilang; Prasetyo Nugroho Saputro, Eko; Ikrima, Nabila; Aulia, Anugerah Tesa
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24381

Abstract

Popularitas TikTok membuat aplikasi ini tidak hanya digunakan untuk hiburan, tetapi juga sebagai alat promosi yang efektif. Fitur-fitur yang ada di TikTok mampu menciptakan tren viral yang menjadikannya sebagai pilihan pemasaran yang potensial karena dapat melibatkan pengguna secara langsung dan memberikan dampak yang lebih besar. Selain banyak digunakan oleh lembaga bisnis, TikTok juga digunakan oleh lembaga pendidikan. Banyak perguruan tinggi dan universitas yang menggunakannya untuk berkomunikasi dengan mahasiswa, mengunggah konten yang berhubungan dengan kehidupan kampus, kegiatan mahasiswa, dan memperbarui informasi terkini. Penggunaan TikTok oleh lembaga pendidikan membantu menciptakan hubungan yang lebih dekat dan lebih personal dengan civitas akademika. Tren tersebut menarik karena setiap perguruan tinggi memiliki strategi yang berbeda dalam memanfaatkan konten TikTok. Penelitian ini bertujuan untuk menganalisis gaya konten TikTok di berbagai perguruan tinggi dan mengukur efektivitas strategi tersebut berdasarkan tingkat keterlibatan yang diperoleh oleh setiap akun TikTok perguruan tinggi yang diteliti. Penelitian ini menggunakan metode analisis konten kualitatif. di Universitas Negeri Yogyakarta, Universitas Gadjah Mada, dan Universitas Pembangunan Nasional Veteran Yogyakarta, Universitas Atmajaya dan Universitas Amikom.
ANALISIS REPRESENTASI RESISTENSI DISABILITAS DALAM TRAILER FILM "JINGGA" Ikrima, Nabila
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 2 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i2.24096

Abstract

Konstruksi media berpotensi mempengaruhi persepsi dan membentuk sikap khalayak terhadap masyarakat disabilitas. Adapun film dan sastra juga menjadi fokus utama dalam mengkaji representasi disabilitas pada media, salah satunya film "Jingga" melalui trailernya. Saya memilih meneliti trailer daripada film secara keseluruhan karena saya ingin mengetahui cuplikan yang ingin ditonjolkan sebagai bagian dari promosi film tersebut. Adapun tujuan penelitian ini adalah untuk menganalisis bagaimana trailer Jingga menjadi bagian dari perwujudan resistensi disabilitas yang dilakukan oleh produser sekaligus sutradara film tersebut. Saya memilih pendekatan teori representasi Stuart Hall disertai dengan teori bell hooks tentang marginalitas sebagai ruang keterbukaan radikal. Selanjutnya, hasil penelitian ini menunjukkan bahwa dalam trailer Jingga terlihat bahwa saat disabilitas dipertemukan dalam ruang marginalitasnya, mereka dapat melakukan resistensi dan mengaktualisasikan diri. Meski demikian, Saya masih menemukan adanya upaya alienasi terhadap disabilitas pada trailer tersebut.
K-popfication in the Indonesian Political Arena: The Phenomenon of @aniesbubble on X Andina, Tri Kurnia Revul; Ikrima, Nabila; Akalili, Awanis; Adikara, Gilang Jiwana; Setiawan, Benni
Jurnal Pemikiran Sosiologi Vol 12, No 1 (2025): June
Publisher : Departemen Sosiologi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jps.v12i1.104201

Abstract

Political years in Indonesia have always presented new and unexpected occurrences, including campaign strategies and activities of candidate supporters. Social media has played a significant role in shaping these patterns due to its ability to mobilize the community. One of the campaigns in the 2024 presidential election was the @aniesbubble account on X, a supporter of presidential candidate 01 Anies Baswedan. When it first appeared, this account drew widespread attention for its similarities to a Korean Pop (K-Pop) fan account. Anies was portrayed as an idol, while @aniesbubble is a fan account dedicated to sharing updates and information about him. Other accounts affiliated with @aniesbubble: @olpproject, and @haveniesday further amplified this strategy. This study aims to examine the 'K-popfication' (K-pop-inspired communication) of the content produced by the three accounts on X. This study employs a qualitative content analysis method to see the elements of 'K- popfication' in tweets or messages published within December 2023 and February 2024. The results reveal significant elements of ‘K-popfication’,, signaling a new era in Indonesian politics, defined by the pervasive use of social media and a more proactive and participatory audience dynamic. In addition, this research shows that the communication aspect was reflected in the creative use of social media and political support for Anies Baswedan and Muhaimin Iskandar was reflected in various online and offline activities. Lastly, thses accounts played crucial roles in spreading information about the candidates as they gained early access to information by attending and participating in Anies and Muhaimin’s events.
Co-Authors Akalili, Awanis Anugerah Tesa Aulia Benni Setiawan Gilang Jiwana Adikara Jiwana Adikara, Gilang Ratna Ekawati Saputro, Eko Prasetyo Nugroho Tri Kurnia Revul Andina