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All Journal INFORMASI REFLEKSI EDUKATIKA JEES (Journal of English Educators Society) Martabe : Jurnal Pengabdian Kepada Masyarakat To Maega: Jurnal Pengabdian Masyarakat Jurnal Komunikasi Pendidikan Journal of Social Studies (JSS) Journal of English Language and Education Proceedings Series on Social Sciences & Humanities Al-Khidmah Jurnal Pengabdian Masyarakat At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Lektur, Jurnal Ilmu Komunikasi
Saputro, Eko Prasetyo Nugroho
Universitas Negeri Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Disaster communication of the Merapi slope community Ulfah Hidayati; Pratiwi Wahyu Widiarti; Eko Prasetyo Nugroho Saputro
Informasi Vol 51, No 2 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i2.45064

Abstract

This research aims to examine disaster communication performed by the community of Turgo, Purwobinangun, Pakem. Sleman. The research was conducted utilizing a qualitative method, and the data were collected through interviews and Focus Group Discussions. The research objects include the community members living in Turgo consisting of teenagers, adults, the elderly, the search and rescue (SAR) team, and village heads. The research results show that the people living in Turgo utilize many sources of information in accessing disaster information, including surveillance and reconnaissance posts (wastai posts), social media, interpersonal communication, and group communication. The information is delivered through Whatsapp Group, Youtube, Twitter, Instagram, direct/ face-to-face communication, traditional bamboo slit drum (kentongan), motorcycle horns, and speakers. In addition, the resident's response is very positive in responding to any call/order from the authorities. In other words, no citizen rejected the call given. Also, opinion leaders do not have a significant role in disaster communication. The SAR team has a higher position than the opinion leader as they know the conditions in the field better 
The analysis of Bokoharjo digital marketing communication media in promoting its potential Eko Prasetyo Nugroho Saputro; Pratiwi Wahyu Widiarti; Ulfah Hidayati; Fikri Disyacitta
Journal of Social Studies (JSS) Vol 19, No 1 (2023): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v19i1.59909

Abstract

 Bokoharjo village is located at a strategic tourist destination including Boko Temple, Banyunibo Temple, Barong Temple, Ijo Temple, Breksi Hills, and Obelix Hills which requires to be developed. The development of Bokoharjo Village as a tourist village can be realized through digital marketing communication to introduce its potential products and attractions to the wider community so that the economic sector in Bokoharjo Village can grow. This research aims to: (1) identify the existing digital marketing communication media in Bokoharjo Village (2) analyze the need for digital marketing communication media in Bokoharjo Village, and (3) identify the potential and attractions of Bokoharjo village to be promoted.  This research was conducted at Bokoharjo employing descriptive-qualitative methods. This initial research provided useful insight for the development of digital marketing communication media which comform to the needs and potential of Bokoharjo Village to advance Bokoharjo as a tourism village. The research results show that the digital marketing  communication media in Bokoharjo include website, Instagram, Facebook, Twitter, WhatsApp which are not well managed. The media needed by Bokoharjo is an integrated media platform which contains the typical potential of Bokoharjo. The Bokoharjo potentials that can be promoted consist of Banyunibo Temple, Banyunibo Cliff, and Shibori Batik, Agricultural Commodity, and Orchid.Keywords: Media, Communication, Marketing, Digital, Bokoharjo.
PELATIHAN KREASI KONTEN MEDIA SOSIAL UNTUK PROMOSI DUSUN KRAPYAK IX SEGEYAN SLEMAN Eko Prasetyo Nugroho Saputro; Priyanto Priyanto; Muslikhin Muslikhin; Moh Alif Hidayat Sofyan; Linda Fitri Pertiwi; Bunga Putri Maulia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i2.590-597

Abstract

Pemberdayaan dan pengembangan sumber daya manusia menjadi suatu keharusan dalam memajukan wilayah pedesaaan. Peran Tri Dharma Perguruan Tinggi yang melekat pada profesi dosen salah satunya diimplementasikan dalam program peningkatan kreativitas warga masyarakat. Pada pengabdian masyarakat ini, tim dosen UNY melaksanakan Tri Dharma Perguruan Tinggi yang berfokus pada peningkatan keterampilan pembuatan konten media sosial untuk promosi desa. Tujuan dari pengabdian ini adalah untuk memberikan pengetahuan baik teori maupun praktik kepada warga masyarakat dalam memajukan kawasan Dusun Krapyak IX Seyegan melalui pelatihan dan pendampingan pembuatan konten media sosial untuk promosi Desa. Program pengabdian dilaksanakan di Dusun Krapyak IX, Seyegan, Sleman melalui empat tahap yakni: a) need analysis, b) pelaksanaan pelatihan, c) pendampingan dan praktik, dan 4) evaluasi. Adapun  metode pelatihan meliputi ceramah,  tanya  jawab, diskusi dan praktik. Hasil pelaksanaan pengabdian ini adalah masyarakat mampu menigkatkan kemampuannya dalam mengembangkan konten media sosial untuk promosi desa secara digital. Peserta antusias dalam mengikuti pelatihan dan pendampingan. Selain itu, peserta mampu menghasilkan konten promosi Desa di media sosial Instagram, facebook, dan twitter.   
Strategi Government Public Relations (GPR) Pemda DIY dalam mengelola informasi publik pasca pandemi covid-19 Ilham Hilal Ramadhan; Eko Prasetyo Nugroho Saputro
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 2 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i2.20948

Abstract

Abstrak            Penelitian ini bertujuan untuk melihat bagaimana strategi dan kendala Humas Pemda DIY dalam mengelola informasi publik pasca pandemi Covid-19. Penelitian ini menggunakan metode kualitatif deskriptif. Metode pengumpulan data meliputi wawancara dan dokumentasi. Keabsahan data diperiksa dengan menggunakan teknik triangulasi sumber. Teknik analisis data menggunakan model Miles dan Huberman. Data penelitian ini menggunakan sumber data primer yaitu wawancara dan diperkuat dengan data sekunder melalui dokumentasi. Hasil dari penelitian ini menunjukan bahwa strategi Humas Pemda DIY dalam mengelola informasi publik pasca pandemi Covid-19 yaitu dengan 1) pendefinisian masalah yaitu Humas Pemda DIY mengidentifikasi sebuah  isu atau permasalahan melalui tim analis yang bertugas menganalisis isu atau permasalahan yang perlu ditindaklanjuti, 2) perencanaan program yaitu Humas Pemda DIY berkoordinasi dengan Subbag Protokol Setda DIY untuk melihat jadwal agenda terbaru pimpinan yang kemudian mempersiapkan tim peliputan yang terdiri dari reporter, videografer, dan fotografer, 3) aksi dan komunikasi (implementasi) yaitu Humas Pemda DIY melakukan peliputan secara langsung dan mengoptimalkan pemanfaatan media online dan media mainstream sebagai sarana penyebaran informasi, dan 4) evaluasi yaitu mekanisme evaluasi Humas Pemda DIY ini belum mempunyai standar evaluasi yang baik dalam mengelola aktivitas kehumasan khususnya dalam hal pengelolaan informasi publik. Kendala yang dihadapi oleh Humas Pemda DIY yaitu ada kendala internal dan eksternal. Kendala internal meliputi  sarana dan prasarana yang kurang serta minimnya tenaga kerja. Kendala eksternal yaitu adanya lima isu permasalahan yang terus berulang setiap tahun di DIY.Kata kunci : Strategi, Humas Pemerintah, Informasi Publik Abstract            This study aims to look at the DIY Regional Government Public Relations strategies and constraints in managing public information after the Covid-19 pandemic. This research uses descriptive qualitative method. Data collection methods include interviews and documentation. The validity of the data was checked using source triangulation techniques. Data analysis techniques use the Miles and Huberman models. The research data uses primary data sources, namely interviews and is strengthened by secondary data through documentation. The results of this study indicate that the DIY Regional Government Public Relations strategy in managing public information after pandemic Covid-19 is by 1) defining the problem, namely DIY Regional Government Public Relations identifying an issue or problem through a team of analysts tasked with analyzing issues or problems that need to be followed up, 2) program planning, namely DIY Regional Government Public Relations coordinating with the DIY Regional Secretariat Protocol Subdivision to see the latest leadership agenda schedule which then prepares a reporting team consisting of reporters, videographers, and photographers, 3) action and communication (implementation), namely the DIY Local Government Public Relations carries out live coverage and optimizes the use of online media and media mainstream as a means of dissemination of information, and 4) evaluation, namely the evaluation mechanism for Public Relations of the DIY Regional Government does not yet have good evaluation standards in managing public relations activities. The obstacles faced by the Public Relations of the DIY Regional Government are internal and external constraints. Internal constraints include inadequate facilities and infrastructure and a lack of manpower. External constraints is the existence of five issues that continue to recur every year in DIY.Keywords : Strategy, Government Public Relations, Public Information
Strategi komunikasi krisis Humas Kementerian Perdagangan pada kasus kenaikan harga minyak goreng tahun 2022 Garneda Puspa Pinandhita; Eko Prasetyo Nugroho Saputro
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 3 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i3.20966

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui strategi komunikasi krisis yang dilakukan Humas Kementerian Perdagangan pada kasus kenaikan harga minyak goreng tahun 2022. Peneliti menggunakan metode deskriptif kualitatif. Adapun metode analisis yang menggunakan model Miles dan Huberman dengan teknik uji keabsahan berupa triangulasi sumber. Hasil penelitian ini menunjukkan: 1) Humas Kementerian Perdagangan menerapkan sembilan konsep strategi komunikasi krisis meliputi: memiliki tim komunikasi, kontak media massa, mengumpulkan fakta, konferensi pers secara berkala, tidak menutup informasi, berhati-hati dalam menyampaikan informasi, one gate communication, komunikasi reputasi, dan banyak saluran komunikasi. 2) Faktor pendukung strategi komunikasi krisis yang dilakukan oleh Humas Kementerian meliputi: kualitas Sumber Daya Manusia (SDM), kemampuan manajemen waktu, fasilitas yang mendukung dan kemampuan mengelola media sosial. Adapun faktor penghambat implementasi strategi komunikasi krisis yang dilakukan oleh Humas Kementerian Perdagangan meliputi: banyaknya pemberitaan negatif, tingginya permintaan wawancara, kurangnya kuantitas sumber daya manusia, dan banyaknya hate comment di media sosial.Kata kunci : Komunikasi Krisis, Strategi Komunikasi, Humas Abstract            This study aims to determine the crisis communication strategy carried out by the Public Relations of Ministry of Trade in the case of rising cooking oil prices in 2022. The researcher used a qualitative descriptive method. The analysis method uses the Miles and Huberman models with the validity test technique in the form of source triangulation. The results of this study indicate: 1) The Ministry of Trade's Public Relations applies nine concepts of crisis communication strategy including: having a communication team, mass media contact, gathering facts, regular press conferences, not hiding information, being careful in conveying information, one gate communication, reputation communications, and multiple communication channels. 2) Supporting factors for the crisis communication strategy carried out by the Ministry's Public Relations include: quality of Human Resources (HR), time management skills, supporting facilities and the ability to manage social media. The inhibiting factors for the implementation of the crisis communication strategy carried out by the Public Relations Bureau of the Ministry of Trade include: the large number of negative reports, the high demand for interviews, the lack of quantity of human resources, and the large number of hate comments on social media. Keywords : Crisis Communication, Communication Strategy, Public Relations
Komunikasi pemasaran digital brand “Good Day” di media sosial (analisis konten dan persepsi konsumen pada customer engagement brand “Good Day” di media sosial Instagram) Debora Glori Permatasari; Eko Prasetyo Nugroho Saputro
Lektur: Jurnal Ilmu Komunikasi Vol 6, No 4 (2023): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v6i4.20977

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis konten Instagram Brand Good Day sebagai cara komunikasi pemasaran digital dalam membangun customer engagement serta menganalisis persepsi konsumen terhadap konten tersebut. Penelitian dilakukan dengan metode deskriptif kualitatif serta pengumpulan data melalui wawancara mendalam, studi dokumentasi, dan studi pustaka. Data-data diabsah menggunakan triangulasi sumber dan dianalisis menggunakan Model Miles dan Huberman. Hasil penelitian menunjukkan bahwa Good Day memanfaatkan media sosial Instagramnya dengan melakukan komunikasi pemasaran digital. Melalui media tersebut, Good Day dapat membangun keterlibatan konsumen dengan menciptakan konten-konten yang menarik di Instagram. Konten-konten tersebut berupa promotional content (konten promosi), entertaintment content (konten hiburan), educational content (konten edukasi), conversational content (konten percakapan), seasonal content (konten musiman), dan konten repost. Cara tersebut memberikan dampak positif terhadap customer engagement, yang ditandai dengan persepsi positif konsumen, seperti ketertarikan dan kebutuhan konsumen terhadap konten-konten Instagram Good Day, keinginan konsumen untuk merekomendasikan produk ke orang lain, serta keaktifan konsumen dalam memberikan timbal balik.Kata Kunci : Komunikasi Pemasaran Digital, Customer Engagement, Social Information Processing AbstractThis study aims to analyze Instagram Brand Good Day content as a way of digital marketing communication in building customer engagement and to analyze consumer perceptions of the content. The research was carried out using descriptive qualitative methods and data collection through in-depth interviews, documentation studies, and literature studies. The data were validated using source triangulation and analyzed using the Miles and Huberman Models. The results of the study show that Good Day takes advantage of its Instagram social media by conducting digital marketing communications. Through these media, Good Day can build consumer engagement by creating interesting content on Instagram. These contents are in the form of promotional content, entertainment content, educational content, conversational content, seasonal content, and repost content. This method has a positive impact on customer engagement, which is indicated by positive consumer perceptions, such as consumer interest and need for Instagram Good Day content, consumers' desire to recommend products to others, and consumers' activeness in providing feedback.Keywords : Digital Marketing Communication, Customer Engagement, Social Information Processing
Analisis Etika Komunikasi Pada Konten Viral di Media Sosial Tik-Tok Indah Cahya Mentari; Eko Prasetyo Nugroho Saputro; Arum Widayanti
AT-TAWASUL Vol 3 No 2 (2024): AT TAWASUL
Publisher : Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ja.v3i2.1118

Abstract

This research is motivated by the importance of upholding ethics on social media. This research aims to explore the perceptions and reactions of viewers, as well as the factors influencing these perceptions and reactions, towards the communication ethics of viral live-streaming content on TikTok @imeyhou (Meyden). Utilizing a qualitative approach, this study employed a case study method. Data were collected through interviews, observations, and documentation techniques. The informants in this research were viewers of @imeyhou (Meyden)’s live-streaming content. The results indicate that viewers' perceptions and reactions to the communication ethics of Meyden's viral live-streaming content are varied, with many expressing concerns due to frequent impolite words. Consequently, viewers tend to limit their exposure to and avoid Meyden’s live-streaming content and similar content. The factors influencing viewers' perceptions and reactions to communication ethics in this context are varied. Internal factors include individual attitudes, personalities, and values. External factors encompass the information received and the knowledge possessed by the viewers. The information about Meyden’s live streams is predominantly negative, primarily due to the frequent use of swear words, which fosters a negative perception of communication ethics. Viewers' reactions are influenced by three main variables: attention, understanding, and acceptance.
Workshop Peningkatan Kompetensi Pedagogik Guru Bahasa Inggris SMK di DIY Margana, Margana; Saputro, Eko Prasetyo Nugroho; Katrina Herda, Rozanah; Sulistyowati, Nina; Gita Atibrata, Tyas; Yulia Purwaningrum, Adriani; Sugesti, Nunik
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): OKTOBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v4i2.3157

Abstract

This community service program was initiated to address challenges faced by vocational high school teachers in Yogyakarta. The primary issue is the lack of teacher preparedness to implement differentiated learning models in English lessons. Teachers often lack confidence in their ability to design engaging and relevant learning scenarios for students with diverse characteristics. Additionally, there is a tendency among teachers to assess student skills and readiness uniformly, leading to suboptimal delivery of varied activities, materials, and resources that cater to individual learning styles and preferences. To address these challenges, a workshop was organized to enhance teachers' understanding and skills in differentiated English learning. The workshop aimed at improving the pedagogical competence of vocational high school English teachers in Yogyakarta was conducted between May and June 2024, both online and offline. The program included practical experience-sharing sessions, offline workshops, and online mentoring to review teaching modules created by 49 vocational high school teachers. These modules were based on differentiated learning principles tailored to vocational education. The teachers provided positive feedback on the workshop, indicating that they found the facilities and presentation of the material highly beneficial. The success of this workshop, centered on differentiated learning, underscores its impact on enhancing the pedagogical skills of vocational high school English teachers.
Pelatihan Bahasa Inggris Bagi Warga Dusun Krapyak IX Sleman Eko Prasetyo Nugroho Saputro; Margana Margana; Amrih Bekti Utami; Adriani Yulia Purwaningrum; Ria Cahyanti; Mungad Mungad; Ravi Zamzam Listiyapinto; Bunga Putri Maulia
To Maega : Jurnal Pengabdian Masyarakat Vol 7, No 3 (2024): Oktober 2024
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v7i3.2706

Abstract

Kegiatan pengabdian kepada masyarakat (PPM) ini bertujuan meningkatkan kemampuan Bahasa Inggris warga Dusun Krapyak IX, Margoagung, Seyegan, Sleman, Daerah Istimewa Yogyakarta. Kegiatan ini diikuti oleh 37 warga Dusun Krapyak IX. Bentuk kegiatan berupa pelatihan Bahasa Inggris yang berfokus pada speaking dan pengenalan vocabulary untuk konten promosi Dusun Krapyak IX sebagai desa wisata melalui media sosial. Kegiatan PPM terdiri atas tiga tahap, yaitu perencanaan, pelaksanaan, dan evaluasi. Pada tahap perencanaan dilakukan need analysis untuk mengetahui kebutuhan warga Dusun Krapyak IX, pada tahap pelaksanaan peserta diberikan pelatihan Bahasa Inggris, dan tahap evaluasi bertujuan untuk mengevaluasi penyelenggaraan pelatihan menggunakan google form. Hasil kegiatan PPM ini adalah warga Dusun Krapyak IX dapat memiliki pengalaman dan praktik langsung berbicara Bahasa Inggris (speaking) dan menggunakan vocabulary untuk promosi Dusun Krapyak IX sebagai desa wisata di media sosial. Implikasi kegiatan ini bagi masyarakat adalah peningkatan kemampuan komunikasi dalam Bahasa Inggris yang memungkinkan warga untuk lebih efektif mempromosikan desa mereka kepada wisatawan internasional, sehingga dapat meningkatkan jumlah kunjungan wisatawan dan berdampak positif terhadap perekonomian lokal.Rekomendasi dari kegiatan ini adalah perlunya program pelatihan dan pendampingan berkelanjutan untuk memastikan warga terus mengembangkan keterampilan bahasa Inggris mereka dan meningkatkan efektivitas promosi desa sebagai destinasi wisata.
PEMETAAN PENELITIAN BERBASIS PRODUK SEBAGAI BASIS PENENTUAN STRATEGI KOMUNIKASI SAINS Saputro, Eko Prasetyo Nugroho; Dwiningrum, Siti Irene Astuti; Rosana, Dadan; Kumalasari, Dyah
Refleksi Edukatika : Jurnal Ilmiah Kependidikan Vol 15, No 1 (2024): Refleksi Edukatika: Jurnal Ilmiah Kependidikan (Desember 2024) / In Press
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/re.v15i1.13118

Abstract

This research aims to map the research products of Universitas Negeri Yogyakarta (UNY) lecturers from 2021 to 2023 as a basis for determining effective science communication strategies. It examines the research products generated through a grant scheme, emphasizing their downstream application and commercialization to achieve academic, economic, and social impact.The research employed a quantitative approach to organize research topics and a qualitative approach to describe research trends. Data were collected through documentation of research reports from faculty members of Yogyakarta State University (UNY), which were downloaded from the DRPM UNY system, totaling 1,845 documents, with 724 from 2023, 590 from 2022, and 531 from 2021. The collected data were then analyzed to identify the most frequently discussed research groups, keywords, and topics.The research results show variation in research groups over the years, with a dominance of innovation and learning groups in 2021, development and literacy groups in 2022, and analysis and learning model groups in 2023. The most frequently appearing keywords were "learning," "development," and "COVID-19" in 2021; "development," "learning," and "Yogyakarta" in 2022; and "development," "learning," and "model" in 2023. The most discussed topics included the COVID-19 pandemic, physical fitness, and the development of learning models. This research concludes that mapping research products can facilitate the grouping process, thereby aiding in the planning of effective science communication strategies. Such strategies are essential to ensure that research findings are accessible and understandable to the general public, thus increasing the appreciation and utilization of research outcomes.
Co-Authors Adriani Yulia Purwaningrum Amrih Bekti Utami Anugerah Tesa Aulia Arum Widayanti Bunga Putri Maulia Dadan Rosana Debora Glori Permatasari Dyah Kumalasari Fikri Disyacitta Garneda Puspa Pinandhita Gita Atibrata, Tyas Hastjarjo, Sri Henda Harmantia Dewi Ilham Hilal Ramadhan Indah Cahya Mentari Jiwana Adikara, Gilang Joko Priyana Katrina Herda, Rozanah Linda Fitri Pertiwi Margana Margana Moh Alif Hidayat Sofyan Mungad Mungad Muslikhin Nabila Ikrima Nunik Sugesti Pratiwi Wahyu Widiarti Priyanto, Priyanto Rahmanto, Andre N. Ratna Ekawati Ravi Zamzam Listiyapinto Ria Cahyanti Rozanah Katrina Herda, Rozanah Katrina Siti Irene Astuti Dwiningrum Sukarno Sukarno Sulistyowati, Nina Tyas Gita Atibrata Ulfah Hidayati Wuri Handayani