Andrik Gastri Widjatmiko
Sekolah Tinggi Ilmu Ekonomi Pemuda

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ELECTRONIC WORD OF MOUTH (E-WOM) , CELEBRITY ENDORSEMENT DAN GAYA HIDUP PADA MINAT BELI PRODUK ONLINE SHOP Nur Aini Anisa; Andrik Gastri Widjatmiko
Jurnal Mitra Manajemen Vol 4 No 10 (2020): Jurnal Mitra Manajemen Edisi Oktober
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52160/ejmm.v4i10.480

Abstract

Penelitian ini dilatarbelakangi dengan maraknya perdagangan melalui internet atau biasa disebut dengan perdagangan elektronik (E-commerce). Dari sudut pandang pebisnis hal ini menjadi peluang mereka untuk meningkatkan usahanya dengan membuat online shop yang dimasukkan dalam beberapa marketplace. Electronic Word of Mouth (e-wom) meliputi testimoni dari sesoerang yang pernah membeli, kemudia juga adanya tokoh yang digemari menggunakan produk tersebut yatu Celebrity endorse serta gaya hidup generasi millenial. Tujuan penelitian ini untuk mengaungkap bagaimana pengaruhnya beberapa aspek tersebut dalam minat beli. Metode dalam penelitian ini menggunakan pendekatan kuantitatif dengan menggambarkan regresi linier berganda. Metode penelitian sampel yang digunakan adalah non-probability sampling dengan pertimbangan bahwa semua populasi tidak dapat dijadikan sebuah sampel. Sampel yang diperoleh adalah 200 mahasiswa. Berdasarkan analisis data, dapat disimpulkan terdapat pengaruh signifikan E-WOM terhadap minat beli produk online shop, terdapat pengaruh signifikan celebrity endorse terhadap minat beli produk online, terdapat pengaruh signifikan gaya hidup terhadap minat beli produk online shop, terdapat pengaruh E-WOM, Celebrity Endorse dan gaya hidup secara simultan terhadap minat beli produk online shop.
SALES INFORMATION SYSTEM AT PANCORAN 7 LABUAN BAJO RESTAURANT Pooja Delika Luro Kale Syayu; Siswohadi Siswohadi; Andrik Gastri Widjatmiko
International Journal of Economics, Science, and Education Vol. 1 No. 2 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study focuses on the development of the information exchange system for Labuan Bajo's Makan Pancoran 7 building. The main goal of the study is to design and implement an information system that can increase operational efficiency and the accuracy of transaction processing in the aforementioned makan. The methodology used in this study includes requirements analysis, system penetration testing, system implementation, and system evaluation. Descriptive qualitative approach, the data collection techniques used are observation and interviews. The data used is in the form of information related to the sales process flow, organizational structure, as well as the vision and mission of pancoran 7 labuan bajo restaurant. The data analysis technique used is qualitative data analysis technique, the stages in the analysis are data reduction, data display, conclusion and verification. Information systems for sales that are implemented include inventory management, sales tracking, order processing, and inventory management. To facilitate data access and handling, web-based pendekatan is used in system development. The research findings indicate that the implementation of this information selling system has improved the operational efficiency of the restaurant, reduced the amount of waste that is produced, and accelerated the sale process
The Influence of Management Accounting Information System Characteristics, Decentralization, and Budgetary Participation on Managerial Performance at PT. Sinar Supermarket in Surabaya Siswohadi; Andrik Gastri Widjatmiko; Ayi Hendriawan; Shafira Aulia Rahma
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This research aims to analyze the influence of management accounting information system characteristics, decentralization, and participation in budget preparation on managerial performance at PT. Sinar Supermarket in Surabaya. This research uses a quantitative approach with an explanatory research design. Data was obtained through distributing questionnaires to managers in various divisions of PT. Sinar Supermarket. The data analysis technique used is multiple linear regression to test the influence of the independent variable on the dependent variable with the SPSS version 16 program. The conclusion of this study provides evidence that the characteristics of management accounting system information, decentralization, and participation in budget preparation play an important role in improving managerial performance. Therefore, companies are advised to pay attention to these factors in planning and implementing managerial strategies to increase operational effectiveness and efficiency.