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Strategi Komunikasi Politik Tim Pemenangan Ridho dalam Pemilihan Kepala Desa Tabilaa Periode 2021-2027 Mohamad Ziat Moha; Andi Subhan; Dwi Ratnasari
Journal of Communication Sciences (JCoS) Vol 4, No 1 (2021): Oktober 2021
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v4i1.665

Salah satu wujud demokrasi adalah pemilihan pemimpin, mulai dari calon presiden sampai pada calon kepala desa. Pelibatan tim pemenangan memengaruhi pemilihan calon pemimpin. Tim pemenangan perlu strategi komunikasi politik untuk memenangkan calonnya. Penelitian ini bertujuan untuk mengetahui strategi komunikasi politik tim pemenangan RIDHO dalam pemilihan kepala Desa Tabilaa periode 2021-2027. Penelitian menerapkan metode deskriptif kualitatif dengan pengumpulan data melalui observasi, wawancara dan dokumentasi untuk memahami fenomena-fenomena di lapangan. Hasil penelitian ini menunjukkan bahwa strategi komunikasi politik yang digunakan tim pemenangan RIDHO dalam pemilihan kepala Desa Tabilaa, ditemukan bahwa ada beberapa strategi komunikasi politik yaitu: (1) Retorika yang digunakan oleh RIDHO adalah dengan menyampaikan pesan secara langsung tentang Visi-Misi dalam membangun Desa Tabilaa; (2) Propaganda yang di maksud lebih mengarah pada cara untuk mengontrol isu-isu dan mempererat kebersamaan dan persatuan dalam tim karena tidak ada kemenenangan tanpa perjuangan; (3) Kampanye yang terdiri dari terbuka dan door to door dengan melakukan perencanaan yang matang, menyediakan komunikator, menyusun konsep kampanye 5W + 1H; dan (4) Penggunaan media massa melalui berita online. Penelitian ini menjadi bahan masukan untuk calon kepala desa dan tim pemenangan dalam menjalankan strategi komunikasi politik yang dilakukan dalam pemilihan kepala desa.

The COMMUNICATION STRATEGY IN PROVIDING INFORMATION TO CUSTOMERS AT THE REGIONAL WATER COMPANY OF COPRONTALO CITY Putri Anggreany Pakaya; Andi Subhan; Dwi Ratnasari
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol. 1 No. 2 (2022): Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.123 KB)

Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang dilakukan oleh PDAM (Perusahaan Daerah Air Minum) Kota Gorontalo dalam memberikan informasi kepada pelanggan. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Pengumpulan data dalam penelitian ini dilakukan melalui observasi, wawancara, serta dokumentasi untuk memperoleh informasi yang terjadi di lapangan. Hasil penelitian ini menunjukan bahwa PDAM Kota Gorontalo telah menerapkan strategi komunikasi, yaitu melalui: (1) Mengenal Khalayak; Khalayak sasaran perusahaan difokuskan kepada calon pelanggan, pelanggan sebagai target penerima informasi. (2) Menyusun pesan; Pesan yang dimaksud ialah berupa penerangan oleh perusahaan terkait keluhan pelanggan yang diajukan hingga informasi umum yang dibutuhkan oleh pelanggan. (3) Penggunaan Media; Media sosial banyak digunakan sebagai alat dalam memberikan informasi kepada pelanggan karena kecepatan dan kemudahan dalam proses komunikasinya. PDAM Kota Gorontalo juga memanfaatkan media cetak seperti koran, baliho, dan pamflet. (4) Menetapkan metode ; Beberapa metode yang digunakan oleh PDAM Kota Gorontalo dalam memberikan informasi yaitu redundancy; yaitu metode penyampaian pesan secara berulang, edukatif; yaitu metode penyampaian pesan dengan cara menerangkan pesan disesuaikan dengan fakta dan data yang terjadi di lapangan. Dan metode informatif; yaitu penerangan dan pemahaman yang diberikan oleh perusahaan sehingga dapat merubah tingkah laku khalayak perusahaan. This study aims to find the communication strategy carried out by the Regional Water Company of Gorontalo City in providing information to customers. This study uses a qualitative descriptive research method. Data collection in this study is through observation, interviews, and documentation to obtain information in the field. The results of this study indicate that the Regional Water Company of Gorontalo City has implemented some communication strategies, namely: 1) Recognizing the audience. The company's audience targeted focuses on potential customers as information receivers. 2) Composing messages. The message here means information by the company regarding customer complaints submitted and general information required by customers. 3) Use of media. Social media is widely used as a tool for information aimed at customers due to communication speed and ease. The Regional Water Company of Gorontalo city also utilizes print media such as newspapers, billboards, and pamphlets. 4) Method determination. Several methods employed by Regional Water Company of Gorontalo city in providing information are (1) redundant method, which is a method of delivering messages repeatedly, and (2) educative method, namely a method of delivering messages by explaining the message following the facts and data occurring in the field, and (3) informative method, meaning that the information and knowledge are provided by the company so that it can change the behavior of the company's audience.

Strategi Komunikasi Politik Tim Pemenangan Ridho dalam Pemilihan Kepala Desa Tabilaa Periode 2021-2027 Mohamad Ziat Moha; Andi Subhan; Dwi Ratnasari
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

One form of democracy is the election of leaders, from presidential candidates down to village head candidates. Thewinning team involvement affects the potential leader selection. The winning team needs a political communicationstrategy to win its candidate. This study aims to find out and analyze the political communication strategy of RIDHOand the winning team in the election of the Tabilaa Village Head for the 2021-2027 period. The research method usedin this study is descriptive qualitative with data collection through observation, interviews, and documentation tounderstand the phenomena in the field. The result of this study describes that RIDHO and team have several politicalcommunication strategies, namely: (1) the rhetoric by conveying messages directly about the Vision-Mission of Tabilaavillage development, (2) The propaganda as a way to control issues that arise and to hold togetherness and unity in theteam as no victory without struggling, (3) campaigns consist of an open campaign and door-to-door campaign throughcareful planning, placing communicators, drafting the 5W+1H concept, and (4) mass media use is through online news.This study can in

MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH Ade Safitri Biludi; Andi Subhan; Salma P Nua; Ramansyah Ramansyah
JURNAL SIGNAL Vol 11, No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v11i1.8101

Communication in the business world is significantly considered capable of overcoming various problems faced by a company.Â Various strategies are needed to survive every business challenge today.Â Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business.Â Keywords: marketing communication, airplane ticket sales

Korelasi Komunikasi Intrapersonal Dengan Kecerdasan Adversitas Mahasiswa Perantau Di Universitas Ichsan Gorontalo Anisa Wulandari Uno; Andi Subhan; Ramansyah Ramansyah; Dwi Ratnasari
Jurnal Ilmiah Mandala Education (JIME) Vol 9, No 2 (2023): Jurnal Ilmiah Mandala Education (April)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v9i2.5105

Penelitian ini bertujuan untuk mengetahui korelasi komunikasi intrapersonal dengan kecerdasan adversitas mahasiswa perantau di Universitas Ichsan Gorontalo. Penelitian ini menggunakan metode kuantitatif. Teknik pengumpulan data yang dilakukan dengan menggunakan kuesioner. Analisis data menerapkan metode analisis korelasi. Hasil penelitian ini mengindikasikan bahwa terdapat korelasi positif yang signifikan antara komunikasi intrapersonal dengan kecerdasan adversitas mahasiswa perantau di Universitas Ichsan Gorontalo. Hasil itu dibuktikan dengan korelasi komunikasi intrapersonal (variabel X) dengankecerdasan adversitas (variabel Y) dengan nilai statistik yang dikategorikan kuat.

Socialization of Analog to Digital TV Broadcast Migration as a Broadcasting Innovation in Gorontalo City based on Diffusion-Innovation Perspective Abd. Djalil W. Hadjingo; Andi Subhan; Cahyadi Saputra Akasse; Dwi Ratnasari
Jurnal Ilmiah Mandala Education (JIME) Vol 10, No 1 (2024): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v10i1.6697

In this research, socialization is important in analog TV to digital TV broadcast migration under the government's policy in regulating TV broadcasting. This research aims to find out the socialization of analog TV to digital TV broadcast migration as a broadcasting innovation in Gorontalo City from the perspective of diffusion of innovation. It employs a qualitative method. The informants taken are from three institutions related to the analog TV to digital TV broadcast migration and the public as additional informants. The data collection techniques are through observation, structured interviews, and documentation. The data analyzed are through collection, condensation, presentation, and conclusion drawing. The results of this research indicate that the socialization implemented is through five aspects of diffusion of innovation theory, namely relative advantage (digital TV is certainly superior), suitability (TV migration has been in process and known by the public), complexity (the public is considered to understand the application of digital TV), trialability (suitable to be applied in Gorontalo city area and areas without Blank Spot) and visibility (the application of analog to digital TV migration is as expected by the government and has positive value for the community). Those five aspects are seen in the socialization of analog TV to digital TV broadcast migration as a broadcasting innovation in Gorontalo City.

Internalization of Local Cultural Values Mototabia in Maintaining Press Ethics in North Bolaang Mongondow Regency Gumohung, Wiranto; Subhan, Andi; Akasse, Cahyadi Saputra; Ratnasari, Dwi
Jurnal Ilmiah Mandala Education (JIME) Vol 11, No 1 (2025): Jurnal Ilmiah Mandala Education (Januari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v11i1.8345

The role of the press is vital in maintaining the truth in information dissemination. Strong press ethics and journalist integrity are needed to maintain accurate, objective, and ethical information. The press certainly has an increasingly crucial role in shaping public views on various issues. Indonesia is rich in different and highly valued cultural backgrounds. The identity of the press is reflected in the cultural practices applied in its professional activities. This study examines the internalization of local Mototabia cultural values in maintaining press ethics in the North Mongondow Regency. This study applies a qualitative-descriptive method with primary data collection through observation and in-depth interviews. Informants selected are based on press criteria bound by press ethics and are part of Mongondow cultural practices, in this case, Mototabia. This study indicates that the internalization of local Mototabia cultural values that contain goodness can strengthen the press in North Bolaang Mongondow Regency in maintaining press ethics and building better relationships with the local community. The internalization of Mototabia cultural values in a member of the press can be beneficial in the context of press ethics. Local cultural values integration not only increases public trust in the press but also creates awareness of the ethics that must be maintained in conveying information for the common good.

MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH Ade Safitri Biludi; Andi Subhan; Salma P Nua; Ramansyah Ramansyah
JURNAL SIGNAL Vol 11 No 1 (2023): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v11i1.8101

Communication in the business world is significantly considered capable of overcoming various problems faced by a company.Â Various strategies are needed to survive every business challenge today.Â Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business.Â Keywords: marketing communication, airplane ticket sales

Barriers to Intercultural Communication of Papuan Ethnic Students in Social Interaction at Ichsan University, Gorontalo Tolapa, Minarni; Subhan, Andi; Ratnasari, Dwi
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 2 (2025): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i2.44454

This study aims to identify the intercultural communication barriers faced by Papuan ethnic students in their social interactions at Ichsan University Gorontalo. The method used in this study is a qualitative research method, with data analysis techniques employing the interactive model of Miles and Huberman. The findings show that there are several intercultural communication barriers experienced by Papuan ethnic students in their social interactions within the environment of Ichsan University Gorontalo. These barriers include the assumption of similarity, which views all cultures as being the same and thus leads to misunderstandings; barriers caused by language differences during communication; barriers resulting from misinterpretation of non-verbal messages such as gestures, body language, and facial expressions; barriers caused by stereotypes and prejudices, especially those of a negative nature during interactions; barriers stemming from a tendency to make negative judgments; and barriers due to deep anxiety and apprehension before engaging in a communication process during interactions.

Peran KKN Profesi dalam Mengidentifikasi dan Meningkatkan Motivasi Kerja Karyawan PT TASPEN (Persero) Cabang Gorontalo Ratnasari, Dwi; Subhan, Andi; Solikahan, Eka Zahra; Dunggio, Swastiani; Abdussamad, Juriko; Gaffar, Gaffar; Abdussamad, Syahrir
ELDIMAS: Jurnal Pengabdian Pada Masyarakat Vol 3 No 1 (2025): Mei - Oktober 2025
Publisher : Electrical Engineering Department Faculty of Engineering State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ejppm.v3i1.40

Pengabdian ini bertujuan untuk mengetahui pengaruh motivasi kerja terhadap kinerja karyawan di PT TASPEN Cabang Gorontalo. Dalam konteks ini, motivasi kerja dapat diartikan sebagai dorongan yang dimiliki individu untuk melakukan tugas dan tanggung jawabnya di tempat kerja. Motivasi ini sangat penting karena berhubungan langsung dengan produktivitas dan kualitas pelayanan yang diberikan oleh karyawan. Oleh karena itu, penting untuk mengkaji lebih dalam bagaimana motivasi kerja dapat mempengaruhi kinerja karyawan, terutama di perusahaan yang bergerak dalam bidang pelayanan seperti PT TASPEN. Metode yang digunakan dalam pengabdianini adalah observasi dan studi kasus selama Kuliah Kerja Nyata (KKN) Profesi. Hasil dari pengabdianini menunjukkan bahwa terdapat hubungan yang signifikan antara motivasi kerja dan kinerja karyawan. Karyawan yang memiliki motivasi tinggi cenderung menunjukkan produktivitas yang lebih baik serta memberikan pelayanan yang berkualitas kepada nasabah. Salah satu poin utama yang perlu diperhatikan adalah bagaimana lingkungan kerja dapat mempengaruhi motivasi karyawan. Dalam pengamatan yang dilakukan, ditemukan bahwa lingkungan kerja di PT TASPEN Cabang Gorontalo terbilang cukup nyaman. Namun, kenyamanan ini justru dapat menjadi bumerang jika tidak diimbangi dengan tantangan yang memadai. Lingkungan kerja yang terlalu nyaman dapat membuat karyawan merasa stagnan dan kurang termotivasi untuk meningkatkan kinerja mereka. This community service project aims to investigate the effect of work motivation on employee performance at the PT TASPEN Gorontalo Branch. Work motivation refers to the drive individuals have to fulfill their duties and responsibilities in the workplace. This motivation is crucial as it directly affects employee productivity and the quality of service provided. Therefore, it is essential to explore how work motivation affects employee performance, particularly in service-oriented companies like PT TASPEN. The methods employed in this project include observation and case studies conducted during the Professional Community Service Program (internship). The findings indicate a significant relationship between work motivation and employee performance. Highly motivated employees typically exhibit greater productivity and deliver higher-quality service to customers. One noteworthy aspect to consider is the effect of the work environment on employee motivation. Observations reveal that the work environment at PT TASPEN Gorontalo Branch is comfortable. However, this comfort can be counterproductive if not balanced with adequate challenges. An overly comfortable work environment may lead to feelings of stagnation and reduced motivation to enhance performance.

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