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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ilmu Komunikasi Dan Media Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas Jurnal Media Penyiaran Brand Communication Sinergi : Jurnal Ilmiah Multidisiplin
Arina Muntazah
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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Workshop Kepemimpinan Digital Dalam Meningkatkan Kemampuan Komunikasi Pada PAC Fatayat NU Pinang Aziz, Abdul; Emeilia, Rindana Intan; Muntazah, Arina; Andhikasari, Rosiana
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v3i2.1949

Abstract

The emergence of the digital era and Industry 4.0 has brought a paradigm shift in understanding and practicing leadership. This concept is known as ‘digital leadership,’ emphasizing the importance of adapting to information technology and communication developments. The community service partner in this case is the Branch Leader (Pimpinan Anak Cabang or PAC) of Fatayat NU Pinang, located at Jl. M. Jali RT 02/03, Kunciran Jaya Subdistrict, Pinang City, Tangerang 15153. Fatayat NU Pinang is a community service partner classified as economically and socially non-productive. Their routine activities typically involve education, training, and religious social activities. Based on this context, the Faculty of Communication and Language at Universitas Bina Sarana Informatika will conduct a community service activity titled ‘Digital Leadership Workshop to Enhance Communication Skills for PAC Fatayat NU Pinang.’ The choice of this title is based on the challenges faced by the partner: (a) limited knowledge and understanding of digital leadership concepts, and (b) limited skills and abilities in using digital media as an organizational communication channel. The proposed solutions to address these challenges include: (a) providing workshop materials on basic digital leadership concepts, and (b) conducting a workshop on practical usage of Zoom meetings as a communication tool. The planned activity involves simulation sessions, optimizing Zoom features such as screen sharing, breakout rooms, polling, and chat. The expected outcomes of this community service project are articles in local electronic media and an increase in participants’ knowledge, understanding, skills, and abilities related to digital leadership and communication.
Pemanfaatan Media Sosial Instagram BuddyKu Sebagai Sarana Informasi Terkini Noventa, Christifera; Soraya, Iin; Muntazah, Arina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1124

Abstract

ABSTRACT Social media is a digital platform that enables its users to interact with each other by communicating and exchanging written, visual and audio information. This is because social media is a program that depends on the internet. The purpose of this research was to find out the utilization of Instagram BuddyKu social media as a means of up-to-date information. This study uses New Media theory where researchers use this theory as a measuring tool or support in this study because social media is present as this new media. This type of research uses descriptive qualitative methods with interviews and observations. The results of this study indicate that to seek information, BuddyKu makes several media portals a reference material for publishing on BuddyKu's Instagram social media. BuddyKu itself collects related information in all fields. BuddyKu also analyzes what news is trending on social media. BuddyKu processes content with an attractive design and simple headlines. BuddyKu focuses on the core of the discussion and there are illustrations so that the content is easier for the audience to understand.
Pesan Moral dalam Film Ada Mertua di Rumahku di KlikFilm (Analisis Semiotika Roland Barthes) Rasendra, Keefe; Soraya, Iin; Muntazah, Arina
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1154

Abstract

Film is a medium that can reflect social reality in everyday life and participate in the creation of reality. The Indonesian movie that airs on KlikFilm service entitled Ada Mertua di Rumahku displays social reality, namely about the life of a married couple with their father-in-law. A movie can convey various messages, one of which is a moral message. Given that a movie can be adapted from a novel or true story to describe someone's life story. These messages are very important in influencing changes in audience behavior. The purpose of this study is to determine the content of moral messages in the movie Ada Mertua di Rumahku. This research uses descriptive qualitative method by observing the scenes of the movie Ada Mertua di Rumahku. The data in this study were analyzed using Roland Barthes Semiotics which uses two-stage signification, namely denotation and connotation as well as myths in capturing scenes in the film Ada Mertua di Rumahku. The results of this study indicate the existence of moral messages which include the categories of moral messages about Marriage, Filial Piety, Patience, and Compassion.
Implementation of Digital Literacy in Learning at SMK Sore Andhikasari, Rosiana; Novalia, Novalia; Emeilia, Rindana Intan; Muntazah, Arina
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4912

Abstract

This study aims to describe the implementation of digital literacy in learning at SMK Sore. This research is a qualitative case study research. Data in this study is by observation, interviews, documentation, and artifacts. Data analysis in this research is the transcription and codification of interview and observation data, identification, and analysis of document data and artifacts. The results of this study show that implementing digital literacy in learning conducted by SMK Sore is very good for teachers, students, and schools and can also facilitate teaching and learning activities.
Strategi Komunikasi Beat Radio Dalam Menarik Minat Pendengar Di Era Digital Widyaningsih, Dhika; Soraya, Iin; Muntazah, Arina
Jurnal Media Penyiaran Vol. 3 No. 02 (2023): Desember (2023)
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v3i02.2777

Abstract

Era digital merupakan suatu masa dimana sebagian besar masyarakat pada era tersebut menggunakan sistem digital dalam kehidupan sehari-harinya. Saat ini banyak masyarakat yang menggunakan internet dikehidupan sehari-hari seperti membaca buku, membaca berita, hingga berbelanja.Tujuan penelitian ini adalah untuk mengetahui deskripsi strategi komunikasi yang digunakan beat radio dan mengetahui apa saja strategi komunikasi yang dilakukan beat radio untuk menarik minat pendengar. Penelitian ini menggunakan teori S-O-R menunjukan bahwa komunikasi merupakan sebuah proses reaksi-aksi.Pendekatan ini dijadikan sebagai peninjau dalam menganalisis terkait strategi komunikasi radio. Metode yang dilakukan pada penelitian ini adalah Dengan menggunakan metode kualitatif deskriptif, ada dua hasil yang diperoleh dari tulisan yang dijelaskan pada jurnal ini. Yang pertama, beat radio melakukan strategi komunikasi dengan beberapa tahap yaitu perencanaan, tujuan, pesan dan media yang digunakan. Kedua, beat radio melakukan strategi komunikasi dengan mengikuti komunitas atau menjalin kerjasama untuk mendapatkan pendengar, selain itu beat radio melakukan strategi dengan memanfaatkan media sosial yang sering di gunakan oleh masyarakat, seperti Instagram, Youtube, Twitter, TikTok, dan juga aplikasi streaming beatradio.id.
STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA TOKO RINA DI KABUPATEN BREBES Rosiana Andhikasari; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i2.1414

Abstract

Rumusan masalah dalam penelitian ini adalah bagaimana penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Sedangkan tujuan penelitian ini adalah untuk mengetahui penerapan komponen strategi pemasaran dan promosi dalam meningkatkan penjualan pada Toko Rina Brebes. Obyek dalam penelitian ini adalah pemilik usaha dan karyawan. Teori yang digunakan yaitu strategi pemasaran yang terdiri dari segmentasi, targeting, positioning, diferentation. Promosi yang terdiri dari penjualan pribadi, periklanan, publikasi, promosi penjualan, dan hubungan masyarakat. Jenis penelitian yang digunakan oleh penulis adalah penelitian lapangan (field research), dengan menggunakan pendekatan kualitatif deskriptif. Teknik yang digunakan dalam pengumpulan data pada penelitian ini antara lain observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan dalam penelitian ini bersifat induktif. Hasil penelitian ini adalah dalam penerapan strategi pemasaran Toko Rina saat ini telah menerapkan empat komponen dalam teori strategi pemasaran yaitu segmentasi, targeting, positioning, dan diferentation. Namun penerapan strategi pemasaran Toko Rina saat ini belum optimal pada komponen segmentasi dan targeting, sehingga belum mampu menimgkatkan penjualan. Penerapan promosi Toko Rina saat ini telah menerapkan lima cara dalam teori promosi yaitu penjualan pribadi (personal selling), periklanan (advertising), publikasi (publicity), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations). Namun penerapan promosi Toko Rina saat ini belum optimal pada cara promosi penjualan pribadi (personal selling), promosi penjualan (sales promotion), dan hubungan masyarakat (public relations) sehingga belum mampu meningkatkan penjualan.
HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze and explain communication barriers between teachers and students in the implementation of online learning activities. The study uses qualitative descriptive methods, which use analytical data from interviews and observation of the object. The COVID-19 situation has made the world of education stop temporarily for teaching and learning activities in advance in order to stop the spread of the COVID-19 virus by replacing online teaching and learning activities conducted at homeOnline learning using digital media presents new barriers in the process of communicating between teachers and students. The study was conducted by interviewing teachers and students online regarding communication barriers found during online learning. Based on the results of the research. the obstacles found are; communication saturation, limited interpersonal communication, limited space and time in learning activities, reduced student confidence, limitations of technology and information, the emergence of feelings of loneliness, media limitations, fatigue of online communication and limitations of media literacy.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the large-scale social restriction regulations which resulted in limited use of travel services for tourism. This study aims to determine the implementation of digital marketing communication strategies in travel companies during the Covid-19 pandemic at CV. Khairil Tour & Travel. This study uses a qualitative approach with research methods, namely case studies. Data obtained by collecting supporting theories and conducting in-depth interviews with company owners. From the results obtained, in increasing brand loyalty, CV Khairil Tour & Travel implemented a digital marketing communication strategy through several social media, those are Instagram, Facebook, WhatsApp and Youtube with promotional content such as pictorial messages in the form of digital posters containing product photos (tours object), information on travel times, contact persons, and additional information regarding the Covid-19 prevention protocol that is still being considered.
AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA Arina Muntazah; Rosiana Andhikasari
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.2115

Abstract

This study is purposed to analyse the AIDA strategy model (Attention, Interest, Desire and Action) in digital marketing communication strategies at Laznas Dompet Dhuafa. In this study, a qualitative approach was used with a descriptive study research method. The results showed that AIDA became the model applied by Laznas Dompet Dhuafa in planning and developing digital communication marketing strategies, with the use of digital media websites and social media to attract attention (attention), give an attractive impression (interest), make potential donors have a desire (desire) to donate and make potential donors take decisions (action) to donate at Laznas Dompet Dhuafa.
FAKTOR PEMBENTUKAN CITRA TERHADAP OPINI PUBLIK PADA KANTOR KELURAHAN JATIROKEH Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 5 No. 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to determine the effect of image-forming factors such as physical identity, non- physical identity, organizational management, product quality, activities and relationships. Variable X1 is physical identity, variable X2 is non-physical identity, variable X3 is organizational management, variable X4 is product quality, variable X5 is activities and relationships, and variable Y is public opinion. This research is a quantitative research with correlational descriptions. The sample used here is 100 people. The data was collected using a questionnaire and the results were calculated using a Likert scale. In addition, several tests were used to make the data valid. Namely the validity test, reliability test, and classic assumption test which includes the normality test and multicollinearity test. Furthermore, the data were analyzed using multiple linear regression analysis. From the results of data analysis and discussion, it is known that simultaneously the variables X1, X2, X3, X4, X5, and Y. The contribution of the five variables is 59.1%, the remaining 40.9% is influenced by other factors besides these. five variables. In this study, it is known that non-physical identity variables are the most dominant variables affecting public opinion. The existence of a good non-physical community identity perceives the success of the Jatirokeh Village Office. The influence of 59.1% can be assumed that the formation of a high image, this means that the image of the Jatirokeh Village Office can be said to be successful or accepted by the community.
Co-Authors ., Novalia Abdul Aziz Abdul Aziz Abdul Aziz Adinda Bunga Andaresna Anggie Ayu Astria Latuperissa Dhea Fajriani Fauzia Oktasavina Iin Soraya, Iin Linujaya Samudra Muhammad Rayhan Ramadhani Nabilla Zakkya Rahma Novalia Novalia Novalia Novalia Noventa, Christifera Rasendra, Keefe Rindana Intan Emeilia Rosiana Andhikasari Widyaningsih, Dhika Yunita Cahyani