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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Jurnal Ilmu Komunikasi Dan Media Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Pengabdian Masyarakat Dharma Andalas Jurnal Media Penyiaran Brand Communication Sinergi : Jurnal Ilmiah Multidisiplin
Arina Muntazah
Universitas Bina Sarana Informatika
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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PENGARUH PEMBENTUKAN CITRA PDAM TERHADAP OPINI MASYARAKAT TULUNGAGUNG Andhikasari, Rosiana; Muntazah, Arina
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Besides, it is also used to know which component has the biggest part in influencing the public opinion. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. Related literature used in this research is image formation and public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 people. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables of physical identity (X1), non physical identity (X2), organitation management (X3), product quality (X4), activity and relations (X5) have a significant effect on public opinion (Y). The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. The existence of influence together, indicating that these five variables is what determines the level of public opinion.
Pemanfaatan Instagram Sebagai Media Informasi dan Komunikasi Suku Dinas Penanggulangan Kebakaran dan Penyelamatan Kota Jakarta Timur Dhea Fajriani; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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The Fire and Rescue Sub-Department of East Jakarta plays a significant role in fire prevention and mitigation efforts. To support these duties effectively, active public participation is required through the dissemination of fast, accurate, and accessible information. Instagram, as one of the social media platforms, is utilized by the agency both as an information medium and a means of communication with the public. This study aims to explore how Instagram is used by the Fire and Rescue Sub-Department of East Jakarta to support its communication and information functions in a digital context. This research uses a qualitative descriptive method with data collection techniques including in-depth interviews, direct observation, and documentation. The analysis was conducted on content posted on the official Instagram account @damkarjakartatimur and the interactions with the public. The findings show that Instagram is actively used to share information on fire incidents, provide fire prevention education, document activities, and build digital engagement. The account serves not only as an information platform but also as a space for dialogue and public participation. These findings align with Pierre Lévy’s New Media theory, which emphasizes interaction and integration within digital spaces. Instagram has proven to bridge the virtual world with real-life actions, forming a collaborative, responsive, and participatory communication ecosystem. Keywords: Fire Department, Instagram, Information, Communication. Abstrak Suku Dinas Penanggulangan Kebakaran dan Penyelamatan Kota Jakarta Timur memiliki peran penting dalam upaya pencegahan dan penanggulangan kebakaran. Untuk mendukung tugas tersebut secara optimal, diperlukan keterlibatan aktif masyarakat melalui penyebaran informasi yang cepat, akurat, dan mudah diakses. Instagram sebagai salah satu platform media sosial dimanfaatkan instansi ini sebagai media informasi sekaligus sarana komunikasi dengan masyarakat. Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan Instagram oleh Suku Dinas Penanggulangan Kebakaran dan Penyelamatan Kota Jakarta Timur dalam mendukung fungsi komunikasi dan informasi kepada publik secara digital. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam, observasi langsung, dan dokumentasi. Analisis dilakukan terhadap konten unggahan akun resmi @damkarjakartatimur dan interaksi dengan masyarakat. Hasil penelitian menunjukkan bahwa Instagram digunakan secara aktif untuk menyampaikan informasi kebakaran, edukasi pencegahan, dokumentasi kegiatan, dan membangun interaksi digital. Akun ini tidak hanya sebagai sarana informasi, tetapi juga ruang dialog dan partisipasi publik. Temuan ini sejalan dengan teori New Media dari Pierre Lévy yang menekankan interaksi dan integrasi dalam ruang digital. Instagram terbukti mampu menjembatani dunia virtual dengan aktivitas nyata, membentuk ekosistem komunikasi yang kolaboratif, responsif, dan partisipatif. Kata Kunci: Dinas Pemadam Kebakaran, Instagram, Informasi, Komunikasi.
Pengaruh Terpaan Konten Fyp TikTok Terhadap Emosional Gen Z Pada Siswa SMK Al-Muhtadin Depok Yunita Cahyani; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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The development of social media has had a major impact on the behavior and emotional state of Generation Z. TikTok has become one of the most popular platforms, especially through the For Your Page (FYP) feature, which presents algorithm-based content tailored to users' interests. Continuous exposure to FYP content is suspected to influence users’ emotional states, such as anxiety, stress, or emotional fatigue. This study aims to determine the influence of TikTok FYP content exposure on the emotions of Gen Z students at SMK Al-Muhtadin Depok. The study uses a quantitative method with a survey approach and is based on the Uses and Gratification theory. A total of 100 respondents were selected using the Slovin formula. Data analysis was carried out using simple linear regression with SPSS. The results show a significant negative influence, with the regression equation Y = 581.747 – 0.643X, a correlation coefficient of –0.551, and a significance value of 0.033 < 0.05. The coefficient of determination (R² = 0.303) indicates that 30.3% of emotional changes are influenced by exposure to TikTok FYP content. The significant negative influence means that the more frequently students are exposed to FYP content, the more their emotional state declines, such as increased anxiety and stress. Since the t-value (2.378) > t-table (1.984), the hypothesis is accepted. Keywords : TikTok, FYP, Emotional Abstrak Perkembangan media sosial telah memberikan pengaruh besar terhadap perilaku dan kondisi emosional Generasi Z. TikTok menjadi salah satu platform yang paling diminati, terutama melalui fitur For Your Page (FYP) yang menampilkan konten berbasis algoritma sesuai minat pengguna. Paparan konten FYP secara terus-menerus diduga dapat mempengaruhi kondisi emosional pengguna, seperti kecemasan, stres, atau kelelahan emosional. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan konten FYP TikTok terhadap emosional Gen Z pada siswa SMK Al-Muhtadin Depok. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei dan teori yang digunakan adalah Uses and Gratification. Sampel berjumlah 100 responden yang dipilih menggunakan rumus Slovin. Teknik analisis data dilakukan dengan regresi linier sederhana menggunakan SPSS. Hasil penelitian menunjukkan bahwa terdapat pengaruh negatif yang signifikan, dengan persamaan regresi Y = 581,747 – 0,643X, koefisien korelasi –0,551, dan nilai signifikansi 0,033 < 0,05. Nilai koefisien determinasi (R² = 0,303) menunjukkan bahwa 30,3% perubahan emosional dipengaruhi oleh terpaan konten FYP TikTok. Pengaruh negatif signifikan berarti semakin sering siswa terpapar konten FYP, semakin menurun kondisi emosional mereka, seperti meningkatnya kecemasan dan stres. Karena thitung (2,378) > ttabel (1,984), maka hipotesis dinyatakan diterima Kata Kunci : TikTok, FYP, Emosional
Live Streaming Sebagai Komunikasi Pemasaran Digital Di Media Sosial TikTok Pada Akun @Nopenk77 Nabilla Zakkya Rahma; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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This study explores the use of the live streaming feature on TikTok as a medium for digital marketing communication, with a case study on the @Nopenk77 account. The background of this research stems from the increasing use of social media as a promotional tool that allows real-time interaction between sellers and consumers. The purpose of this study is to understand the communication strategies used during product promotion through live broadcasts. A descriptive qualitative approach was employed, using interviews, observations, and documentation as data collection techniques. This research applies the AIDA model (Attention, Interest, Desire, Action) along with the concepts of digital marketing communication, including interactivity, personalization, and consumer engagement. The findings reveal that the host utilizes active audience interaction, persuasive language, visually appealing product presentations, and limited-time offers to create a sense of urgency. These strategies successfully attract viewers’ attention, maintain their interest, build desire, and drive direct purchasing decisions. Therefore, TikTok live streaming proves to be an effective and relevant digital marketing medium in today’s digital era. Abstrak Penelitian ini membahas pemanfaatan fitur live streaming di media sosial TikTok sebagai sarana komunikasi pemasaran digital, dengan studi kasus pada akun @Nopenk77. Latar belakang penelitian ini berangkat dari maraknya penggunaan media sosial sebagai media promosi yang memungkinkan interaksi secara langsung antara pelaku usaha dan konsumen. Tujuan dari penelitian ini adalah untuk memahami strategi komunikasi yang diterapkan dalam proses promosi produk melalui live streaming. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Teori yang digunakan dalam penelitian ini adalah model AIDA (Attention, Interest, Desire, Action), serta konsep komunikasi pemasaran digital yang mencakup interaktivitas, personalisasi, dan keterlibatan konsumen. Hasil penelitian menunjukkan bahwa strategi yang digunakan host mencakup interaksi aktif dengan audiens, penggunaan kalimat persuasif, visualisasi produk yang menarik, serta penawaran terbatas untuk menciptakan urgensi. Pendekatan ini terbukti mampu menarik perhatian audiens, mempertahankan minat, membangun keinginan, dan mendorong tindakan pembelian secara langsung. Dengan demikian, live streaming TikTok terbukti menjadi media komunikasi pemasaran yang efektif dan relevan di era digital. Kata Kunci: Live Streaming, Komunikasi Pemasaran Digital, TikTok
Strategi Komunikasi Instagram Radar Depok Dalam Menyampaikan Berita Muhammad Rayhan Ramadhani; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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The development of digital technology has transformed the way people consume information. Instagram, as one of the most popular social media platforms, has been utilized by mass media to deliver news in a fast, visual, and interactive manner. This study aims to examine the communication strategies employed by the Instagram account @radar.depok in disseminating news to the people of Depok. The research method applied is descriptive qualitative, using interviews, observations, and documentation as data collection techniques. Data analysis is conducted through the SOSTAC framework (Situation Analysis, Objectives, Strategy, Tactics, Action, Control) and Lasswell’s communication model. The findings reveal that Radar Depok implements a structured communication strategy, ranging from content planning, utilization of Instagram features (feed, reels, story), to active interaction with the audience. This strategy strengthens the credibility of @radar.depok as a trusted local news source. Abstrak Perkembangan teknologi digital telah mengubah pola konsumsi informasi masyarakat. Instagram sebagai salah satu media sosial populer dimanfaatkan oleh media massa untuk menyampaikan berita secara cepat, visual, dan interaktif. Penelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan akun Instagram @radar.depok dalam menyampaikan berita kepada masyarakat Depok. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi. Analisis data menggunakan pendekatan SOSTAC (Situation Analysis, Objectives, Strategy, Tactics, Action, Control) serta teori komunikasi Lasswell. Hasil penelitian menunjukkan bahwa Radar Depok menerapkan strategi komunikasi yang terstruktur, mulai dari perencanaan konten, penggunaan fitur Instagram (feed, reels, story), hingga interaksi dengan audiens. Strategi ini memperkuat kredibilitas @radar.depok sebagai sumber informasi lokal terpercaya. Kata Kunci: Strategi Komunikasi, Instagram, Radar Depok, SOSTAC, Lasswell
Pengaruh Komunikasi Persuasif Host Live Streaming Terhadap Keputusan Pembelian Konsumen Fauzia Oktasavina; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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This study examines the influence of persuasive communication delivered by Hosts during live streaming sessions on consumer purchasing decisions for Bonvie Haircare products. The research background is based on the development of digital technology and the rise of live streaming commerce, which have transformed interaction patterns and consumer purchasing processes. This study employs a quantitative approach using a survey method, involving 86 purposively selected respondents who were active viewers of Bonvie live streaming and had purchased products. Data were collected through a Likert-scale questionnaire and analyzed using validity tests, reliability tests, classical assumption checks, and simple linear regression to test the hypotheses. The findings reveal a positive and significant influence of Host persuasive communication on purchasing decisions. The components of Host credibility, message content combining logic and emotion, and an interactive communication style were proven effective in increasing purchase interest, encouraging buying decisions, and contributing to consumer loyalty. The coefficient of determination indicates that persuasive communication contributes substantially to variations in purchasing decisions, although other external factors also play a role. These findings recommend that businesses maximize persuasive communication strategies through credible Host selection, strong product benefit messaging, and responsive interaction to improve digital marketing effectiveness and sales conversion, particularly in younger consumer segments. This study also opens opportunities for further research on mediation and moderation variables. Abstrak Penelitian ini mengkaji pengaruh komunikasi persuasif yang dilakukan oleh Host pada sesi live streaming terhadap keputusan pembelian konsumen produk Bonvie Haircare. Latar penelitian didasari oleh perkembangan teknologi digital dan peningkatan praktik live streaming commerce yang mengubah pola interaksi serta proses pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan melibatkan 86 responden yang dipilih secara purposive; responden merupakan penonton aktif live streaming Bonvie yang pernah melakukan pembelian. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis dengan uji validitas, reliabilitas, pemeriksaan asumsi klasik, serta regresi linier sederhana untuk menguji hipotesis. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan komunikasi persuasif Host terhadap keputusan pembelian. Komponen kredibilitas Host, isi pesan yang menggabungkan logika dan emosi, serta gaya komunikasi yang interaktif terbukti efektif dalam meningkatkan minat beli, mendorong keputusan membeli, dan berkontribusi pada loyalitas konsumen. Koefisien determinasi menandakan bahwa komunikasi persuasif memberikan kontribusi substansial terhadap variasi keputusan pembelian, meskipun faktor eksternal lain juga berperan. Temuan ini merekomendasikan agar pelaku usaha memaksimalkan strategi komunikasi persuasif melalui pemilihan Host yang kredibel, penguatan pesan manfaat produk, dan interaksi responsif untuk meningkatkan efektivitas pemasaran digital serta konversi penjualan, khususnya di segmen konsumen muda. Penelitian ini juga membuka peluang studi lanjutan mengenai variabel mediasi dan moderasi. Kata kunci: Bonvie Haircare, Host live streaming, keputusan pembelian, komunikasi persuasif, pemasaran digital.
Peran Media Sosial Tiktok Dalam Membentuk Perilaku Konsumtif Generasi Z Adinda Bunga Andaresna; Arina Muntazah
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 1 No. 2 (2025): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

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TikTok, a digital platform with rapidly growing users, especially among young Indonesians, has become an interactive medium that not only provides entertainment but also a massive product marketing space through the TikTok Shop feature, live streaming, and influencer content. This study aims to determine the role of TikTok social media in shaping Generation Z's consumer behavior. This study uses the Stimulus-Organism-Response (SOR) theory to analyze the role of content on consumption decisions, and involves informants from Generation Z who work at Wingstop South Quarter Jakarta. This study uses a qualitative method with a descriptive approach. The results show that TikTok content, such as product reviews, challenges, and influencer recommendations, is a strong stimulus that triggers internal processes (organisms) in the form of emotional and cognitive drives to make purchases. Some informants admitted to being impulsively influenced, while others were able to filter information rationally. This shows that TikTok plays a role in shaping consumer behavior, although user responses vary depending on the level of digital literacy and self-control of each individual. Keywords: TikTok, consumptive behavior, Generation Z, social media, SOR theory   Abstrak TikTok sebagai salah satu platform digital dengan pertumbuhan pengguna yang sangat pesat, khususnya dikalangan anak muda Indonesia, telah menjadi media interaktif yang tidak hanya menyediakan hiburan, namun juga menjadi ruang pemasaran produk secara masif melalui fitur TikTok Shop, live streaming, dan konten influencer. Penelitian ini bertujuan untuk mengetahui peran media sosial TikTok dalam membentuk perilaku konsumtif Generasi Z. Penelitian ini menggunakan teori Stimulus-Organisme-Respons (SOR) untuk menganalisis peran konten terhadap keputusan konsumsi., serta melibatkan informan dari kalangan Generasi Z yang bekerja di Wingstop South Quarter Jakarta. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa konten TikTok, seperti review produk, challenge, dan rekomendasi influencer, menjadi stimulus yang kuat yang memicu proses internal (organism) berupa dorongan emosional dan kognitif untuk melakukan pembelian. Beberapa informan mengakui terpengaruh secara impulsif, sementara lainnya mampu menyaring informasi secara rasional. Hal ini menunjukan bahwa TikTok memainkan peran dalam membentuk perilaku konsumtif, meskipun respons pengguna berbeda-beda tergantung tingkat literasi digital dan kontrol diri masing-masing individu. Kata Kunci : TikTok, Perilaku Konsumtif, Generasi Z, Media Sosial, Teori SOR  
Co-Authors ., Novalia Abdul Aziz Abdul Aziz Abdul Aziz Adinda Bunga Andaresna Anggie Ayu Astria Latuperissa Dhea Fajriani Fauzia Oktasavina Iin Soraya, Iin Linujaya Samudra Muhammad Rayhan Ramadhani Nabilla Zakkya Rahma Novalia Novalia Novalia Novalia Noventa, Christifera Rasendra, Keefe Rindana Intan Emeilia Rosiana Andhikasari Widyaningsih, Dhika Yunita Cahyani