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All Journal Komunikasi : Jurnal Komunikasi INTERACTION: Jurnal Pendidikan Bahasa Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya
Horidatul Bakiyah
Universitas Bina Sarana Informatika
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences

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IMPLEMENTATION OF PT MEDIA MADANI ULTIMA'S COMPANY PROFILE AS AN INFORMATION MEDIA FOR THE EXTERNAL PUBLIC Horidatul Bakiyah; Siti Alpiah; Achmad Yusuf; Fajar Diah Astuti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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In today's digital era, the rapid advancement of communication and information technology compels business actors to stay ahead in order to remain relevant and competitive. This study employs a descriptive qualitative method, combining interviews, observations, and documentation to gather data. The implementation of a company profile serves as a strategic tool to communicate the existence and operational dynamics of PT. Media Madani Ultima to the external public. Through this initiative, the company aims to enhance public awareness and foster greater trust among the wider community. The author hopes that the company profile will effectively convey essential information about the company’s work systems and services offered to external stakeholders. Upholding professionalism, loyalty, and integrity, PT. Media Madani Ultima is committed to becoming a trusted source of information for the public, contributing to national development and the advancement of the company.
AL AZHAR ZAKAT COLLECTION INSTITUTION'S PUBLIC RELATIONS COMMUNICATION STRATEGY IN INCREASING DONOR PARTICIPATION THROUGH INSTAGRAM SOCIAL MEDIA Nopen Setiawan; Fahmy Fotaleno; Horidatul Bakiyah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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The development of social media has changed the communication patterns of philanthropic organizations in reaching the public. The Al Azhar Zakat Institution (LAZ) utilizes Instagram to strengthen its image and increase donor participation amid challenges of trust and declining fund collection growth. This study aims to analyze the communication strategies implemented by LAZ Al Azhar's Public Relations in increasing donor participation through the Instagram social media platform, as well as identifying the challenges faced and their impact on donor interest. Using a descriptive qualitative method with data collection techniques through in-depth interviews, Instagram content observation, and documentation, the results show that the strategies implemented include targeting a young audience (aged 24–35 years), an edutainment approach, the use of soft selling techniques, and the utilization of social momentum. These findings were examined through the Agenda Setting theory, which emphasizes the role of the media in influencing public perception of important issues such as Zakat, Infak, and Sedekah (ZIS). This study contributes to the development of digital communication strategies for Islamic philanthropic institutions in expanding their reach and increasing donor participation in the social media era.
IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM Mike Indarsih; Horidatul Bakiyah; Fajar Diah Astuti; Afdaliza; Siti Alpiah; Puput Martanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2857

Abstract

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry. Keywords: Marketing Public Relations, Brand Image
Co-Authors Achmad Yusuf Afdaliza Efendi Dabukke, Rikardo Egi Cahya Pamungkas Fahmy Fotaleno Fajar Diah Astuti Hani Yuniani Ita Suryani Laksono Trisnantoro Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Zulfikar Nabila Tri Rahmawati Nia Ramadhany Nopen Setiawan Puput Martanto Qonaah, Siti Ramadhany, Nia Setiyani, Kikih Siti Alpiah Siti Alpiah siti qonaah qonaah, siti qonaah Umairoh, Faikoh