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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Commerce Management and Tourism Studies
Md. Afsarul Islam
Metropolitan University, Sylhet, Bangladesh
Humanities Economics, Econometrics & Finance Social Sciences

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Training interventions enhance interns’ performance, skills, and workplace readiness in organizational settings I Made Sura Ambara Jaya; Luh Mei Wahyuni; Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.239

Abstract

Internship programmes are a critical bridge between academic learning and workplace performance, yet their effectiveness depends heavily on the quality of training and development provided to student interns. This study aims to examine how structured training, ongoing development activities, and performance feedback influence interns’ task performance, soft skills, and readiness for employment. Using a mixed-method design, quantitative survey data from internship students and workplace supervisors are complemented by qualitative interviews exploring perceptions of training content, supervision quality, and learning climate. Quantitative data will be analysed using descriptive statistics and regression to test relationships between training practices, learning outcomes, and performance ratings, while thematic analysis will be applied to interview transcripts to identify patterns in interns’ learning experiences. The study is expected to show that clearly designed training, mentoring, and continuous evaluation enhance interns’ technical competence, soft skills, and problem‑solving efficacy, thereby improving overall internship performance and employability. Findings will inform higher education institutions and host organizations in designing evidence‑based training frameworks that maximise the developmental impact of internship programmes.
Training interventions enhance interns’ performance, skills, and workplace readiness in organizational settings I Made Sura Ambara Jaya; Luh Mei Wahyuni; Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 1 (2026): April 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i1.239

Abstract

Internship programmes are a critical bridge between academic learning and workplace performance, yet their effectiveness depends heavily on the quality of training and development provided to student interns. This study aims to examine how structured training, ongoing development activities, and performance feedback influence interns’ task performance, soft skills, and readiness for employment. Using a mixed-method design, quantitative survey data from internship students and workplace supervisors are complemented by qualitative interviews exploring perceptions of training content, supervision quality, and learning climate. Quantitative data will be analysed using descriptive statistics and regression to test relationships between training practices, learning outcomes, and performance ratings, while thematic analysis will be applied to interview transcripts to identify patterns in interns’ learning experiences. The study is expected to show that clearly designed training, mentoring, and continuous evaluation enhance interns’ technical competence, soft skills, and problem‑solving efficacy, thereby improving overall internship performance and employability. Findings will inform higher education institutions and host organizations in designing evidence‑based training frameworks that maximise the developmental impact of internship programmes.
The role of social media content quality and online reviews in shaping hotel room booking decisions: Evidence from Swiss-Belhotel Rainforest Kuta, Bali I Komang Karisma Adinata; Ida Bagus Sanjaya; Majid Wajdi; Dr. Muhammad Ahmad Mazher; Md. Afsarul Islam; Muhammad Waheed
Journal of Commerce, Management, and Tourism Studies Vol. 5 No. 2 (2026): August 2026
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v5i2.489

Abstract

This study aims to examine the influence of social media content quality and online reviews on customers' hotel room booking decisions at SBR Kuta, Bali. A quantitative research design was employed using purposive sampling to select hotel guests who had viewed the hotel's social media platforms and online review websites before making a reservation. Data were collected through a structured questionnaire based on a five-point Likert scale, measuring social media content quality, online review quality, and booking decision variables. The data were analysed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression, the coefficient of determination (R²), and hypothesis testing through t-tests and the F-test to evaluate both partial and simultaneous effects. The results indicate that high-quality social media content and credible online reviews positively and significantly influence customers' booking decisions, both individually and collectively. These findings suggest that informative, engaging digital content and positive customer reviews strengthen consumer trust and increase booking intentions. Therefore, hotels should optimise their digital marketing strategies and actively manage online reviews to enhance marketing performance and improve booking conversions in the competitive hospitality industry.
Co-Authors Dr. Muhammad Ahmad Mazher I Komang Karisma Adinata I Made Sura Ambara Jaya Ida Bagus Sanjaya Luh Mei Wahyuni Majid Wajdi Muhammad Ahmad Mazher Muhammad Waheed