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All Journal Nazhruna: Jurnal Pendidikan Islam Tafkir: Interdisciplinary Journal of Islamic Education Indonesian Journal of Education (INJOE) Jurnal Pendidikan Islam INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) International Journal of Teaching and Learning (INJOTEL) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Antono Damayanto
Universitas Jenderal Achmad Yani, Cimahi, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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NURTURING A ROBUST DIGITAL FOOTPRINT: ORCHESTRATING TACTICAL MASTERY IN THE REALM OF ONLINE MARKETING EXCELLENCE Euis Eka pramiarsih; Sri Mulyono; Loso Judijanto; Hurulaini Sekar Azzahra; Antono Damayanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The relentless evolution of the digital landscape has propelled online marketing to the forefront of strategic business initiatives. This study explores the multifaceted journey of "Nurturing a Robust Digital Footprint," delving into strategic planning, social media dynamics, technological innovations, user experience, measuring digital success, storytelling, agility, adaptability, ethical considerations, and collaborative partnerships. The synthesis of these insights offers businesses a comprehensive guide to achieving excellence in online marketing. From formulating intentional strategies to embracing technological innovations, prioritizing user experience, and navigating ethical considerations, companies are equipped with the tactical mastery required to orchestrate a robust digital footprint. The study culminates in a call to action for businesses to navigate the dynamic digital realm with authenticity, innovation, and ethical responsibility, shaping a digital footprint that resonates with contemporary consumers.
Co-Authors Abdul Wahab Syakhrani Agus Fawait Agus Rofi'i Ali Zaenal Abidin Ani Heryani Ani Heryani B.M.A.S. Anaconda Bangkara Dina Hajja Ristianti Elmiwati Elmiwati Euis Eka Pramiarsih Farihatun Farihatun Fitria Damayanti Heru Widoyo Hurulaini Sekar Azzahra Husna Imro'athush Sholihah Ida Bagus Made Wisnu Parta Ismaul Fitroh Jimmi jimmi Loso Judijanto Maruf, Irma Rachmawati Novdin Manoktong Sianturi Petrus Jacob Pattiasina Purwoko, Agus Renika Hasibuan Sri Mulyono Syanti Dewi Harahap Zainol Hasan Zulvia Trinova