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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

Analisis Konjoin Full-Profile Untuk Mengetahui Preferensi Konsumen Pada Produk Sepatu Mohamad Dwi Agus Arianto; I Komang Gde Sukarsa; I Gusti Ayu Made Srinadi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 5 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss5pp221-227

Abstract

The fashion industry is an attractive and profitable business option. Currently, the need for fashion that reflects personality is very important, because first impressions have significant value. Someone who is able to give a positive first impression will be more accepted, appreciated and recognized by others. In this context, shoes are one of the crucial fashion products in improving appearance. Shoes selection is important so that consumers get maximum shoes and according to consumer preferences. One analysis that can be used to determine consumer preferences is conjoin analysis. This study aims to determine the level, attributes, and stimulus most considered by respondents in choosing expedition services by applying the full-profile method to conjoin analysis in forming a stimulus. The attributes and levels used are types of shoes models (loafers, bots, and convers), types of shoes materials (genuine leather, synthesis, and canvas), and shoe designs (high and low). The results of research conducted on 100 respondents show that the most prioritised attribute with a value of 0.437 is the type of shoe material. The level with the largest part-worth of each attribute is genuine leather (22.075). The most favourite stimulus is the high design bots shoe model using genuine leather.
Co-Authors ADI PUTRAYASA ALEXANDER JOSEPH RIADI ANAK AGUNG ISTRI AYU PRATAMI Damayanthi, Ni Wayan Rita Desak Putu Eka Nilakusmawati DESAK PUTU PRAMI MEITRIANI DEWA AYU MADE DWI YANTI PURNAMI DIAN PRAMESTI DEWI DIAN RAHMAN Diana Diana DINI AMALIA PUTRI DOMINGGAS TEO DWI HERAYANTHI W. Eka N Kencana EKA N. KENCANA EKA N. KENCANA Eka N. Kencana EVI NOVIYANTARI FATIMAH G. K. GANDHIADI G.K. GANDHIADI Gandhiadi, GK Gandhiadi, I. G. K GEDE ARY PRABHA YOGESSWARA GUSTI AYU MADE ARNA PUTRI HANY DEVITA I GEDE AGUS JIWADIANA I GEDE SEKA SUYOGA I Gusti Ayu Made Srinadi I KETUT PUTRA ADNYANA I MADE ARYA ANTARA I MADE CANDRA SATRIA I MADE DANNY DANANJAYA I PUTU AGUS WIDHIANTARA I PUTU EKA IRAWAN I PUTU EKA N. KENCANA, I PUTU EKA N. I Putu Eka Nila Kencana I Wayan Sumarjaya I WAYAN WIDHI DIRGANTARA IA KOMANG MERIANI IDA AYU MADE SUPARTINI IDA AYU PRASETYA UTHAMI Isabel Divya Georgiana Walewangko KADEK DWI FARMANI Kencana, Eka N Kencana, Eka N. Ketut Jayanegara KOMANG AYU YULIANINGSIH Komang Dharmawan Luh Devi Maharani Mecker LUH KOMANG MARDIANI Luh Putu Trisna Darmayanti Made Susilawati MOCH. ANJAS A MODANA LOLITA Mohamad Dwi Agus Arianto NADIYA YUVITA RIZKI NGURAH GDE PRABA MARTHA NI GUSTI KETUT TRISNA PRADNYANTARI NI KADEK ARISKA DEWI NI KADEK SETIAWATI NI KETUT TRI UTAMI NI KOMANG AYU SRI CAHYANI NI LUH ARDILA KUSUMAYANTI NI LUH GEDE SINTA ARYATI Ni Luh Putu Suciptawati NI LUH SUKERNI Ni Made Asih NI MADE LASTI LISPANI NI MADE METTA ASTARI Ni Made Santiningsih NI MADE SEKARMINI NI MADE SUKMA PERTIWI NI MADE SUMA FRIDAYANI NI PUTU AYU DINITA TRISNAYANTI NI PUTU JULIANINGSIH NI PUTU NADYA AGUSVIANI NI WAYAN AMANDA DEWI SULISTYANINGSIH NI WAYAN NINING ISMIRANTI NI WAYAN YULIANI NISA HIDAYATI NOVA SARI BARUS NYOMAN GDE PRAJNAWIWEKA RATMASA TARAM PUTU AYU MAZIYYA PUTU EKA SWASTINI PUTU GDE BUDHA WIRYADANA PUTU MIRAH PURNAMA D. PUTU SUSAN PRADAWATI Ratna Sari Widiastuti REYNALDO PANJI WICAKSONO Riadi, Alexander Joseph Safitri, Asa Vira Tjokorda Bagus Oka TRI ALIT TRESNA PUTRA UTAMI, DEWA AYU MADE SRI WIJAYATI VANIA RISKASARI YR Wijayakusuma, I Gusti Ngurah Lanang Yasmin Roni Mz