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All Journal Jurnal Promosi Pendidikan Ekonomi Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Sidoluhur
Siti Maryam
Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN DIGITAL MARKETING : MEWUJUDKAN MASYARAKAT INDUSTRI YANG MAMPU MEMANFAATKAN DIGITAL SEBAGAI NEW LANDS MARKET DALAM MEMPERLUAS PEMASARAN GITAR DESA MANCASAN Siti Maryam; Shindy Tariska; Elshafira Dinia Yusufa; Dian Ratnasari; Dea Fitriana R
Jurnal Pengabdian kepada Masyarakat Sidoluhur Vol 3 No 01 (2023)
Publisher : Universitas Islam Batik Surakarta

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Abstract

Real work lectures conducted by students of the surakarta batik islamic university as a form of community service in mancasan village, baki sukoharjo sub-district, this real work lecture will start on october 3, 2022 until november 3, 2022. One of the kkn work programs this time is the development of smes through marketplace and the target is rw 12 rt 03 because that area is the center of mancasan guitar craftsmen. Before this socialization event was held, the kkn students made observations first in the rt12 area on guitar entrepreneurs who became the central point of balance. Implementation of community service program is carried out in a balanced manner with planning, implementation, and evaluation at the end of the program. The results that have been achieved with the socialization of msme development through this marletplace are the addition of insights on how to market a product through the marketplace, such as how to marketing a business, how to send products, how to withdraw through the marketplace app. With this socialization, it grows the interest and knowledge of entrepreneurs to market their products through the marketplace.
Loyalitas Pelanggan Ditinjau dari Kualitas Produk dan Persepsi Harga Pada Produk Somethinc di Surakarta Nurul Dwi Aprilia; Istiqomah Istiqomah; Siti Maryam
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6398

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap loyalitas pelanggan produk Somethinc di Surakarta. Populasi dalam penelitian ini adalah pengguna produk somethinc di Surakarta. Jumlah populasi tak terhingga. Sampel yang diambil dalam penelitian ini 100 responden dengan menggunakan teknik purposive sampling dengan rumus Cochran. Hasil penelitian ni menunjukkan bahwa variabel kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan. Sedangkan variabel persepsi harga berpengaruh signifikan terhadap loyalitas pelanggan pada produk somethinc di Surakarta. Berdasarkan hasil uji koefisien determinasi (R²), variabel kualitas produk dan persepsi harga mempengaruhi loyalitas pelanggan di Surakarta sebesar 72% sedangkan sisanya sebesar 28% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
Co-Authors Agustin Tyas Pratama Annisa Widya Kurniawati Brian Istakanudin Burhanudin AY Citra Anggun Marsalina Citra Anggun Marsalina Dea Fitriana R Devi Nurya Yuliyanti Devi Yulianti Devi Yulianti Dian Ratnasari Dinda Dinda Elshafira Dinia Yusufa Eny Kustiyah Femmy Silaswaty Faried Fitria Astuti Ida Aryati Istiqomah Istiqomah Lutfiyana Anjarwati Nurul Dwi Aprilia Ratna Damayanti Ratna Ratna Raymond Raymond Sarsono Sarsono Shindy Tariska Sujianata Sujianata Yoga Yoga