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COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Suliyanto Suliyanto; Siti Zulaikha Wulandari; Weni Novandari
Economic Journal of Emerging Markets Volume 2 Issue 2, 2010
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v2i2.2304

Abstract

Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22
UKM GOES DIGITAL : DASAR, KONSEPTUAL DAN PENGEMBANGAN Suliyanto Suliyanto
Jurnal Informatika Vol 5, No 1 (2017): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.44 KB) | DOI: 10.36987/informatika.v5i1.669

Abstract

PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN: SWITCHING COST SEBAGAI VARIABEL MODERASI Suliyanto Suliyanto
Ekonomi & Bisnis Vol 12 No 1 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v12i1.648

Abstract

Abstrak Tujuan penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan, nilai pelanggan dan kepuasan pelanggan terhadap loyalitas dan juga menganalisis biaya berpindah sebagai variabel moderasi antara nilai pelanggan dan kepuasan pelanggan terhadap loyalitas.Untuk meguji model empiris, digunakan analisis regresi dan uji Chow varibel moderasi sub group. Ukuran sampel dalam penelitian ini adalah 100 pengguna operator IM3 di Purwokerto.Hasil penelitian menunjukkan bahawa nilai pelanggan berpengaruh positif terhadap kepuasan pelanggan, nilai pelanggan dan kepuasan pelanggan berpengaruh positif terhadap loyalitas biaya berpindah tidak memoderasi hubungan antara nilai pelanggan dan kepuasan pelanggan terhadap loyalitas. Kata Kunci: Nilai pelanggan, kepuasan pelanggan, loyalitas pelanggan, danbiaya berpindah. Abstract Puposes of this study were to analyze the influence of customer value on customer satisfaction, customer value and customer satisfaction on customer loyaltyas well as to analyze switching cost as moderation variable between customer value and customer satisfaction on customer loyalty. To test the empirical models, regression analysis and Cho-test sub-group moderation variable are used. Sample size of this research were 100 IM3 operator user in Purwokerto.The results showed that customer value have positive effect on customer satisfaction, customer value and customer satisfaction have positive effect on customer loyalty, and switching cost are not moderated the relationship between customer value and customer satisfaction to customer loyalty. Keywords: Customer value, customer satisfaction, customer loyalty, and switching cost.
The S Robust Estimator in Seemingly unrelated Regression Model Suliyanto Suliyanto
Jurnal ILMU DASAR Vol 9 No 2 (2008)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.269 KB)

Abstract

Regression parameter estimation is mainly used to describe the effect of dependent variable to the response variable. On development of it, parameter estimation is also used to case of multivariate regression. Seemingly Unrelated Regression model is one of regression multivariate cases which has especially assumption, i.e., correlation between errors on the multivariate regression. Robust S is one of robust estimation methods. This estimation can be resistant in presence of outlier in the data. In this research, we studied about parameter estimation for Seemingly Unrelated Regression model using robust S. We applied the model obtained to General Electric and Westinghouse data from 1935 to 1954
INDEKS KEPUASAN MASYARAKAT TERHADAP PELAYANAN PUBLIK KPPI KABUPATEN PURBALINGGA Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.547 KB)

Abstract

The aim of this research is to measure KPPI in Purbalingga Regency performance increase. Primary data was collected using proportional random sampling. Sample of this research consist of 325 respondents. The result of this research shown that KPPI in Purbalingga Regency was perform well to their society with gave satisfying service.
PENGARUH ISU PEMAKAIAN FORMALIN TERHADAP PERSEPSI MASYARAKAT DI PURWOKERTO Siti Zulaikha; Weni Novandari; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.805 KB)

Abstract

The aim of this research to analyze the influence of using formalin to consumer’s tofu perception in Purwokerto. Primary data was collected using questionnaire. Sample of this research consist of 110 tofu consumer’s in Purwokerto. The analysis’ tool that used is non parametric statistic (Binomial test, Cochran test and Mc-Nemar test) with the help of SPSS Version 11 th.00 Software. The result of this research shown that tofu is associated with formalin by consumer. Variables that considered by consumers in buying tofu before break out of formalin issue are tenderness, color, smell, durability, esthetic performance, producers, seller and price. But after the break out of formalin issue, the variables that considered by consumers in buying tofu are tenderness, color, smell, durability and producers. Formalin issue make consumer worry to eat tofu, but level of switching tofu consumer’s to other product is low.
STUDI KELAYAKAN INVESTASI PERTAMBANGAN BATU GRANODIORIT DI DESA BASEH KECAMATAN KEDUNG BANTENG KAB. BANYUMAS Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.119 KB)

Abstract

The aim of this research is to analyze the feasibility of granodiorit mining in Baseh, Kedung Banteng, Banyumas Regency. Several aspecst that analysed in this research are market aspect, technology aspect, production aspect, management aspect, and financial aspect. Market aspect, technology aspect, production aspect, management aspect, analysed by descriptive-comparative analysis while financial aspect is analyzed by investment criterion analysis: Payback Period (PP), Net Present Value (NPV), Index Profitability (PI), and Internal Rate of Return ( IRR). Based on the analyzis, it can be concluded that granodiorir mining in Baseh, Kedung Bandeng, Banyumas regency is feasible to be executed.
Peran Orientasi Wirausaha dalam Meningkatkan Kinerja Pemasaran dengan Kapabilitas Inovasi sebagai Mediasi Tatang Rois; Suliyanto Suliyanto; Lusi Suwandari
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 14 No 01 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v14i01.6000

Abstract

This research was conducted to explain the differences in the results of research on the effect of entrepreneurial orientation on marketing performance by adding innovation capability as a mediating variable. This research method uses quantitative methods with the object of this research being SMEs in Kuningan Regency. The sampling technique used is random sampling method with a sample size of 100 respondents. This study uses a regression analysis tool with a product of coefficients in facilitating testing of mediating variables. Based on the results of hypothesis testing, it is known that all of them are supported by a significance level that meets the specified requirements.
PENGARUH KUALITAS PELAYANAN MEDIS, PENUNJANG MEDIS, NON MEDIS, SIMRS (PASIEN) TERHADAP KEPUASAN PASIEN RSGMP UNSOED Stephanie Dewi Anggraini; Suliyanto Suliyanto; Nendyah Roestijawati
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 24, No 1 (2022)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.645 KB) | DOI: 10.32424/jeba.v24i1.3003

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PENGARUH BUDAYA ORGANISASI DAN ROTASI PEKERJAAN TERHADAP MOTIVASI KERJA UNTUK MENINGKATKAN KINERJA PEGAWAI Ilma Megantara; Suliyanto Suliyanto; Ratno Purnomo
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 21, No 1 (2019)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.921 KB) | DOI: 10.32424/jeba.v21i1.1299

Abstract