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All Journal EkoBis ( Ekonomi & Bisnis ) Economic Journal of Emerging Markets Jurnal Ilmu Dasar Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Logika : Jurnal Penelitian Universitas Kuningan Jurnal DISPROTEK Performance Informatika IJECman (International Journal of Ecma Science) Jurnal Ekonomi, Bisnis, dan Akuntansi
Suliyanto Suliyanto
Fakultas Ekonomi Unsoed Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PERANAN PEMBELAJARAN ORGANISASIONAL DALAM MENGKONVERSIKAN ORIENTASI PASAR MENJADI KINERJA PEMASARAN : PROSES DAN AGENDA PENELITIAN Suliyanto Suliyanto
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.446-457

Abstract

Many studies have proved that market orientation has an influence on marketing performance,but it is considered a market orientation is not sufficient to improve marketing performance.Market orientation will be able to improve marketing performance when combined with organizationallearning, but the role of organizational learning in the convert market orientationinto marketing performance is unclear. By integrating variables of organizational learning asa single entity-market orientation-organizational learning- innovation, competitive advantagemarketing performance in a study as one is expected to clarify the role of learning in the convertmarket orientation into marketing performance has been deemed not clear.Keyword: Organizational Learning, Market Orientation, Competitive Advantage and Marketing Performance
COMPETITIVE STRATEGY MODEL FOR PURBALINGGA BATIK Suliyanto Suliyanto; Siti Zulaikha Wulandari; Weni Novandari
Economic Journal of Emerging Markets Volume 2 Issue 2, 2010
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ejem.v2i2.2304

Abstract

Batik Purbalingga has a promising role to increase society’s welfare in Purbalingga. This studyaims at investigating the problems of and formulating a competitive strategy for Purbalingga Batik,using an Analytical Hierarchy Process. It uses Strength, Weaknesses, Opportunities and Threatsand Quantitative Strategic Planning Matrix to formulate a competitive strategy for Purbalingga Batik.It finds that the operational factor, human resources, marketing, financial and business environmentare constraints to the formulating process, with operational factor as the dominant one. Itsuggests that the Strength-Opportunity is the appropriate tool to develop a competitive strategy forPurbalingga Batik.Keywords: Competitive strategy, analytical hierarchy process, quantitative strategic planning matrix,purbalingga batikJEL classification numbers: D21, D22
UKM GOES DIGITAL : DASAR, KONSEPTUAL DAN PENGEMBANGAN Suliyanto Suliyanto
Jurnal Informatika Vol 5, No 1 (2017): INFORMATIKA
Publisher : Fakultas Sains & Teknologi, Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (98.44 KB) | DOI: 10.36987/informatika.v5i1.669

Abstract

PENGARUH NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN: SWITCHING COST SEBAGAI VARIABEL MODERASI Suliyanto Suliyanto
Ekonomi & Bisnis Vol 12 No 1 (2013): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v12i1.648

Abstract

Abstrak Tujuan penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan, nilai pelanggan dan kepuasan pelanggan terhadap loyalitas dan juga menganalisis biaya berpindah sebagai variabel moderasi antara nilai pelanggan dan kepuasan pelanggan terhadap loyalitas.Untuk meguji model empiris, digunakan analisis regresi dan uji Chow varibel moderasi sub group. Ukuran sampel dalam penelitian ini adalah 100 pengguna operator IM3 di Purwokerto.Hasil penelitian menunjukkan bahawa nilai pelanggan berpengaruh positif terhadap kepuasan pelanggan, nilai pelanggan dan kepuasan pelanggan berpengaruh positif terhadap loyalitas biaya berpindah tidak memoderasi hubungan antara nilai pelanggan dan kepuasan pelanggan terhadap loyalitas. Kata Kunci: Nilai pelanggan, kepuasan pelanggan, loyalitas pelanggan, danbiaya berpindah. Abstract Puposes of this study were to analyze the influence of customer value on customer satisfaction, customer value and customer satisfaction on customer loyaltyas well as to analyze switching cost as moderation variable between customer value and customer satisfaction on customer loyalty. To test the empirical models, regression analysis and Cho-test sub-group moderation variable are used. Sample size of this research were 100 IM3 operator user in Purwokerto.The results showed that customer value have positive effect on customer satisfaction, customer value and customer satisfaction have positive effect on customer loyalty, and switching cost are not moderated the relationship between customer value and customer satisfaction to customer loyalty. Keywords: Customer value, customer satisfaction, customer loyalty, and switching cost.
The S Robust Estimator in Seemingly unrelated Regression Model Suliyanto Suliyanto
Jurnal ILMU DASAR Vol 9 No 2 (2008)
Publisher : Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.269 KB)

Abstract

Regression parameter estimation is mainly used to describe the effect of dependent variable to the response variable. On development of it, parameter estimation is also used to case of multivariate regression. Seemingly Unrelated Regression model is one of regression multivariate cases which has especially assumption, i.e., correlation between errors on the multivariate regression. Robust S is one of robust estimation methods. This estimation can be resistant in presence of outlier in the data. In this research, we studied about parameter estimation for Seemingly Unrelated Regression model using robust S. We applied the model obtained to General Electric and Westinghouse data from 1935 to 1954
INDEKS KEPUASAN MASYARAKAT TERHADAP PELAYANAN PUBLIK KPPI KABUPATEN PURBALINGGA Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.547 KB)

Abstract

The aim of this research is to measure KPPI in Purbalingga Regency performance increase. Primary data was collected using proportional random sampling. Sample of this research consist of 325 respondents. The result of this research shown that KPPI in Purbalingga Regency was perform well to their society with gave satisfying service.
PENGARUH ISU PEMAKAIAN FORMALIN TERHADAP PERSEPSI MASYARAKAT DI PURWOKERTO Siti Zulaikha; Weni Novandari; Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.805 KB)

Abstract

The aim of this research to analyze the influence of using formalin to consumer’s tofu perception in Purwokerto. Primary data was collected using questionnaire. Sample of this research consist of 110 tofu consumer’s in Purwokerto. The analysis’ tool that used is non parametric statistic (Binomial test, Cochran test and Mc-Nemar test) with the help of SPSS Version 11 th.00 Software. The result of this research shown that tofu is associated with formalin by consumer. Variables that considered by consumers in buying tofu before break out of formalin issue are tenderness, color, smell, durability, esthetic performance, producers, seller and price. But after the break out of formalin issue, the variables that considered by consumers in buying tofu are tenderness, color, smell, durability and producers. Formalin issue make consumer worry to eat tofu, but level of switching tofu consumer’s to other product is low.
STUDI KELAYAKAN INVESTASI PERTAMBANGAN BATU GRANODIORIT DI DESA BASEH KECAMATAN KEDUNG BANTENG KAB. BANYUMAS Suliyanto Suliyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.119 KB)

Abstract

The aim of this research is to analyze the feasibility of granodiorit mining in Baseh, Kedung Banteng, Banyumas Regency. Several aspecst that analysed in this research are market aspect, technology aspect, production aspect, management aspect, and financial aspect. Market aspect, technology aspect, production aspect, management aspect, analysed by descriptive-comparative analysis while financial aspect is analyzed by investment criterion analysis: Payback Period (PP), Net Present Value (NPV), Index Profitability (PI), and Internal Rate of Return ( IRR). Based on the analyzis, it can be concluded that granodiorir mining in Baseh, Kedung Bandeng, Banyumas regency is feasible to be executed.
PERANAN PEMBELAJARAN ORGANISASIONAL DALAM MENGKONVERSIKAN ORIENTASI PASAR MENJADI KINERJA PEMASARAN : PROSES DAN AGENDA PENELITIAN SULIYANTO SULIYANTO
Jurnal DISPROTEK Vol 1, No 1 (2010)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdpt.v1i1.237

Abstract

ABSTRACT Many studies have proved that market orientation has an influence on marketing performance, but it is considered a market orientation is not sufficient to improve marketing performance. Market orientation will be able to improve marketing peribrmahce when combined with organizational learning, but the role of organizational learning in the convert market orientation into marketing performance is unclear. By integrating variables of organizational learning as a single entity-market orientation organizational learning- innovation, competitive advantage marketing performance in a study as one is expected to darify the role of /earning in the convert market orientation into marketing performance has been deemed not dear. Key Word: OrganizationatLearning, Market Orientation, Competitive advantage and Marketi
SWOT Analysis to Determine a Creative Economic Development Strategy During the Covid-19 Pandemic Sulasih Sulasih; Weni Novandari; Suliyanto Suliyanto; Fera Agus Dwiyaningsih
International Journal of Ecma Science Vol 1, No 2 (2021): IJECman (International Journal of Ecma Science)
Publisher : International Journal of Ecma Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.929 KB)

Abstract

In the condition of the outbreak of the covid-19 pandemic, many people have lost their jobs because the government has implemented Large-Scale Social Restrictions (PSBB) and social distancing policies in all regions in Indonesia which have an impact on the economic decline, and many companies are laying off workers. but in the bird cage craft industry, Jaya continues to produce bird cage crafts and does not carry out Termination of Employment (PHK) on employees. The bird cage craft industry is one of the business actors in the creative economy sector. In a business, of course, there are internal and external company problems that have an impact on a business. This study aims to find out what strategies can develop the Creative Economy of jaya bird cage crafts during the Covid-19 pandemic. The research conducted is a field research with the research location in Banjarsari Village in November 2020-June 2021. The data collection method is in the form of interviews, observation and documentation. The data analysis technique used is descriptive qualitative analysis which includes data reduction, data presentation and conclusions. To systematically identify various factors and formulate a company's strategy using SWOT analysis. The results of this study indicate that the Creative Economy development strategy during the covid-19 pandemic of the jaya bird cage industry is to continue to increase production, increase bookkeeping and skill training for employees, improve product quality, and increase promotions using various social media. With the creative industry of the Jaya Bird Cage craft, it adds to the contribution to aspects of people's lives 
Co-Authors Afifudin Fauzan Dhiyah Nur Utami Fera Agus Dwiyaningsih Gunistiyo Gunistiyo Ilma Megantara Lusi Suwandari Nendyah Roestijawati Rahab Rahab Ratno Purnomo Siti Zulaikha Siti Zulaikha Wulandari Stephanie Dewi Anggraini Sulasih Sulasih Tabrani Tabrani Tatang Rois Weni Novandari Weni Novandari Wisanggeni Bagus Anggoro