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All Journal Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Ilmiah Ekonomika Jurnal Manajemen Bisnis Unbara Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Dahlia
Universitas Baturaja
Economics, Econometrics & Finance Education Other

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PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE PADA MAHASISWA FKIP UNBARA ANGKATAN 2022-2023 Shara Febria Charera; Novegya Ratih Primandari; Dahlia
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to examine the influence of Brand Image and Word of Mouth on the Purchase Decisions of iPhone smartphones among students of the Faculty of Teacher Training and Education (FKIP) at Baturaja University (UNBARA), Class of 2022-2023. The method used in this research is a quantitative method. The population consists of FKIP UNBARA students from the 2022-2023 academic years, with the sample selected through a purposive sampling technique, resulting in a total of 44 respondents. Data collection was conducted using online questionnaires via Google Forms. The data analysis technique employed was multiple linear regression analysis. The results of the partial data processing show that the t-value for Brand Image (X1) is 3.612, which is greater than the t-table value of 2.019, meaning that Brand Image has a positive and significant effect on Purchase Decisions. Similarly, the t-value for Word of Mouth (X2) is 3.508, which is greater than the t-table value of 2.019, indicating that Word of Mouth also has a positive and significant effect on Purchase Decisions. Furthermore, simultaneous testing (F-test) reveals that Brand Image and Word of Mouth together have a positive and significant impact on Purchase Decisions, as evidenced by an F-value of 29.367, which exceeds the F-table value of 3.23. The coefficient of determination (R2) is 0.589, indicating that Brand Image and Word of Mouth contribute 58.9% to Purchase Decisions, while the remaining 41.1% is influenced by other factors such as quality, service, and price.
Pengaruh Kompensasi dan Disiplin Kerja Terhadap Loyalitas Karyawan PT. Nusa Sarana Citra Bakti Suzuki Baturaja Kurnia Ningsih; Rini Efrianti; Dahlia; Yunita Sari; Andri Irawan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3615

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan disiplin kerja terhadap loyalitas karyawan pada PT. Nusa Sarana Citra Bakti Suzuki Baturaja. Penelitian menggunakan pendekatan kuantitatif dengan seluruh karyawan perusahaan yang berjumlah 30 orang sebagai populasi sekaligus responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta analisis koefisien determinasi (R Square) dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial kompensasi berpengaruh positif dan signifikan terhadap loyalitas karyawan, yang berarti bahwa pemberian imbalan yang adil dan sesuai mampu meningkatkan kesetiaan dan komitmen karyawan terhadap perusahaan. Disiplin kerja juga terbukti berpengaruh positif dan signifikan terhadap loyalitas karyawan, yang menunjukkan bahwa kepatuhan terhadap peraturan, tanggung jawab, dan konsistensi dalam bekerja berperan penting dalam membentuk loyalitas. Secara simultan, kompensasi dan disiplin kerja berpengaruh signifikan terhadap loyalitas karyawan. Nilai koefisien determinasi menunjukkan bahwa sebagian besar variasi loyalitas karyawan dapat dijelaskan oleh kedua variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menegaskan bahwa penerapan sistem kompensasi yang tepat dan disiplin kerja yang efektif merupakan faktor kunci dalam meningkatkan loyalitas karyawan pada PT. Nusa Sarana Citra Bakti Suzuki Baturaja.
PENGARUH BRAND IMAGE DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK IPHONE PADA MAHASISWA FKIP UNBARA ANGKATAN 2022-2023 Shara Febria Charera; Novegya Ratih Primandari; Dahlia
Jurnal Manajemen Bisnis Unbara Vol. 8 No. 2 (2025): Jurnal Manajemen Bisnis Unbara
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Brand Image and Word of Mouth on the Purchase Decisions of iPhone smartphones among students of the Faculty of Teacher Training and Education (FKIP) at Baturaja University (UNBARA), Class of 2022-2023. The method used in this research is a quantitative method. The population consists of FKIP UNBARA students from the 2022-2023 academic years, with the sample selected through a purposive sampling technique, resulting in a total of 44 respondents. Data collection was conducted using online questionnaires via Google Forms. The data analysis technique employed was multiple linear regression analysis. The results of the partial data processing show that the t-value for Brand Image (X1) is 3.612, which is greater than the t-table value of 2.019, meaning that Brand Image has a positive and significant effect on Purchase Decisions. Similarly, the t-value for Word of Mouth (X2) is 3.508, which is greater than the t-table value of 2.019, indicating that Word of Mouth also has a positive and significant effect on Purchase Decisions. Furthermore, simultaneous testing (F-test) reveals that Brand Image and Word of Mouth together have a positive and significant impact on Purchase Decisions, as evidenced by an F-value of 29.367, which exceeds the F-table value of 3.23. The coefficient of determination (R2) is 0.589, indicating that Brand Image and Word of Mouth contribute 58.9% to Purchase Decisions, while the remaining 41.1% is influenced by other factors such as quality, service, and price.
Analisis Keberhasilan Usaha Pada Usaha Kuliner di Kecamatan Baturaja Timur Risma Krisdiana; Dahlia
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 5 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i5.3450

Abstract

This study aims to determine the effect of creativity and business motivation on business success in culinary businesses in East Baturaja District. The sample is 34 restaurant business units. The results showed that there was an influence of creativity (X1) and business motivation (X2) on business success (Y) either partially or simultaneously. The results of the simultaneous hypothesis test or f test can be that creativity has a greater influence on business success so that the most influential variable on business success is creativity. The results of the analysis of all indicators on the creativity variable there are indicators that have high values, namely being challenged to existing conditions, always curious, and having high self-motivation, while from the indicators of business motivation variables that there are indicators that have high values, namely material motivation.
Pengaruh Risiko Pembiayaan dan Risiko Likuiditas Terhadap Kinerja Keuangan Perbankan Syariah yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2019 Dahlia; Mery Yani
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 6 (2021): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i6.4372

Abstract

This study discusses the effect of financing risk and liquidity risk on the financial performance of three Islamic banks listed on the Indonesia Stock Exchange for the period 2015 to 2015. 2019, namely BRI Syariah Bank, Syariah National Pension Savings Bank and Panin Dubai Syariah Bank. Variables in the study. The analysis used is panel data regression analysis. The selection of the best model between the fixed effect method and the common effect method is carried out using the Chow test. If the fixed effect is selected as the best method, then the Hausman test is carried out to choose between the fixed effect method and the random effect method. The test results show a probability value > 0.05, so Ho is accepted. The panel regression estimation model in this study is the Common Effect Model. The results showed that simultaneously the two variables had an effect on banking performance. Partially, the financing risk (NPF) and liquidity risk (FDR) variables had no significant effect on ROA.
Pengaruh Komitmen Organisasi dan Kepuasan Kerja Terhadap Organizational Citizenship Behavior (OCB) Pada PT. Nusa Sarana Citra Bakti Baturaja Dela Nogita Sari; Dahlia; Rosmala Dewi
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13152250

Abstract

This research aimed to determine the influence of organizational commitment and job satisfaction on organizational citizenship behavior (OCB) at PT. Nusa Sarana Citra Bakti Baturaja. The data collection technique in this research was through distributing questionnaires to a population of 40 people. The data analysis technique used was Multiple Linear Regression. Based on the results of the partial analysis, there was an influence of the Organizational Commitment variable on Organizational Citizenship Behavior (OCB) at PT. Nusa Sarana Citra Bakti Baturaja with a value of tcount 2.097>ttable 2.026, there was an influence of the variable Job Satisfaction on Organizational Citizenship Behavior (OCB) at PT. Nusa Sarana Citra Bakti Baturaja with a value of tcount 7.738>ttable 2.026, it was simultaneously found that there was an influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) at PT. Nusa Sarana Citra Bakti Baturaja with Fcount value of 31,290>Ftable 3.25. The coefficient of determination (R2) obtained was 0.628, this showed the contribution of the influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) at PT. Nusa Sarana Citra Bakti Baturaja amounted to 62.8% while the remaining 37.2% was influenced by other variables not mentioned in this research such as personality, employee morale and motivation.
PENGARUH CAPITAL ADEQUANCY RATIO (CAR), NON PERFORMING FINANCING (NPF) TERHADAP PEMBIAYAAN MURABAHAH PADA BANK SYARIAH MANDIRI INDONESIA TAHUN 2013 -2022 Ervin Mardalena; Noviansyah; Dahlia
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/ttbryn48

Abstract

This research is motivated by a phenomenon that is not in accordance with theory, where if Capital Adequacy Ratio increases then Murâbaḥah Financing will also increase, and vice versa if Murâbaḥah Financing decreases then Capital Adequacy Ratio decreases. Then, if the Non Performing Financing increases, Murâbaḥah Financing decreases, and vice versa, if Murâbaḥah Financing increases, the Non Performing Financing decreases. However, it can be seen from the data that it does not match the theory.The formulation of the problemin this research is whe ther there is a simultaneous and partial influence of Capital Adequacy Ratio and Non Performing Financing on Murâbaḥah Financing. The aim of this research is to find out how much influence the Capital Adequacy Ratio and Non Performing Financing variables simultaneously and partially have on Murâbaḥah Financing. The theory used in this research is the theory of Capital Adequacy Ratio, Non-Performing Finance and Murâbaḥah Financing. The minimum Capital Adequacy Ratio set by the Bank for International Settlement (BIS) is 8%. And in Bank Indonesia regulation Number 15/2/PBI/2013 it is stated that the maximum Non Performing Financing value is 5%. This research is a multiple regression analysis with a quantitative research type and a descriptive approach with secondary data and a sample of 48. The data comes from monthly published financial reports on Sharia Commercial Banks in Indonesia for 2013-2022 which are published by the Financial Services Authority via the website www.ojk.go.id. The results of the partial research (t test) state that, Capital Adequacy Ratio has no effect on Murâbaḥah Financing, there is an influence of Non Performing Financing on Murâbaḥah Financing. Simultaneous research results (Test F) state that CAR and NPF simultaneously have a positive and significant influence on Murâbaḥah Financing. Mean while,there sult sof the coefficientof determination (R2) of CAR and Non Performing Financing influence Murâbaḥah Financingby 79.6%. The remaining20.4%is influenced by other factors or variables not included in this research.
Co-Authors Andri Irawan Dela Nogita Sari Ervin Mardalena Kurnia Ningsih Mery Yani Noviansyah Ratih Primandari, Novegya Rini Efrianti Risma Krisdiana Rosmala Dewi Shara Febria Charera Yunita Sari