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All Journal Jurnal Manajemen dan Bisnis Alignment: Journal of Administration and Educational Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Manajemen Bisnis Unbara
Yunita Sari
FE Universitas Baturaja, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Mathematics Social Sciences Other

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MARKETING STRATEGY IN EFFORT TO INCREASE COMPETITIVE ADVANTAGE IN SMALL AND MEDIUM ENTERPRISES Yunita Sari; Angga Wibowo Gultom
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 6, No 2 (2020): Vol 6, No 2 (2020)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3299.415 KB) | DOI: 10.34203/jimfe.v6i2.2390

Abstract

The purpose of this research was to examine the influence of product, price, distribution channel and promotion on competitive advantage in small and medium enterprises in Ogan Komering Ulu Regency. The research design was a survey research with a quantitative approach. The population in this research were small and medium enterprises in OKU Regency which are 270 people. The samples used in this study used Slovin formula. the number of samples used in this research were 73 people. The analytical method used is multiple linier regression. The conclusion of this research shows that the variables of product quality, price, distribution channel and promotion have a positive influence on the competitive advantage of small and medium enterprises in OKU Regency. The implication of this research for the company by using marketing strategy can increase competitive advantage.  Whereas for The government this research  can improve the economy and also reduce the unemployment rate.
Pengaruh bauran pemasaran dan orientasi pasar terhadap keunggulan bersaing pada usaha waralaba di Kabupaten Oku Yunita Sari; Angga Wibowo Gultom
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 1 No. 1 (2019): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.424 KB) | DOI: 10.35912/jakman.v1i1.2

Abstract

Purpose: This study aims to examine the effect of marketing mix (products, pries, distribution channels, promotions) and market orientation on competitive advantage of franchising (Alfamart and Indomaret) in Ogan Komering Ulu Regency. Research methodology: This study was survey research with a quantitative approach. The populations in this study were the Alfamart and Indomaret franchise businesses in OKU Regency. The analytical method used was multiple regression. Results: This study indicates that product, price, promotion, and market orientation variables have a positive and significant effect on the competitive advantage of franchising in OKU Regency, while the distribution channel variables have an insignificant effect Limitations: This research focuses on product, price, distribution channels, promotion and market orientation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the competitive strategies that a business must have and also the implications of marketing management theory. Keywords: Marketing mix, Market orientation, Competitive advantage
PENGARUH KEPEMIMPINAN, KOMPENSASI DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT BAKTI NUGRAHA YUDA (ENERGY) PLTU BATURAJA Noviansyah Noviansyah; Yunita Sari; Cici Paramti
Jurnal Manajemen Bisnis Unbara Vol 2 No 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.112 KB) | DOI: 10.54895/jmbu.v2i1.913

Abstract

The Influence of Leadership, Compensation and Work Placement on Employees’ Performance at PT. Bakti Nugraha Yuda (Energy) PLTU Baturaja. This study aims to determine the influence of leadership, compensation and work placement on employees’ performance at PT. Bakti Nugraha Yuda (Energy) PLTU Baturaja. In conducting the analysis, multiple linear regression was used. Based on data analysis and partial discussion, Leadership (X1) has an influence on Employees’ Performance (Y), with the results of T count (9,525) > T table (2,003), Compensation (X2) has an influence on Employees’ Performance (Y), with the result –T count (-4.108 ) < -Table (-2.003), and Job Placement (X3) have an influence on employees’ performance (Y), with the result of T count (4.745)> T table (2.003). And simultaneously Leadership, Compensation, and Work Placement have an influence on Employees’ Performance at PT. Bakti Nugraha Yuda (Energy) PLTU Baturaja, with the results F count (50,419)> F table (2.77). The coefficient of determination (R Square) is 0.715. This shows that the influence of leadership, compensation and work placement on employees’ performance at PT. Bakti Nugraha Yuda (Energy) PLTU Baturaja, amounting to 71.5% while the remaining 28.5% is influenced by other variables that are not explained in this study.
Hubungan Gaya Kepemimpinan, Stress Kerja Dan Employee Engagement Terhadap Kinerja Pegawai Pada Dinas Pemadam dan Penyelamatan Kabupaten Ogan Komering Ulu Bela Juliani; Dahlia Dahlia; Yunita Sari
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2022): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7008806

Abstract

This study discusses the relationship between leadership style, work stress and employees’ engagement on employees’ performance at the Fire and Rescue Service Oku District. The total population in this study were 43 people. The analytical method used is quantitative method using Multiple Linear Correlation analysis tool. In this study between leadership style (X1), work stress (X2) has a relationship with employees’ performance (Y) with a calculated F value (173.154) > F-table (3.24), then Ho is rejected and Ha is accepted, this means that the variables of Leadership Style, Work Stress and Employees’ Engagement together are significantly related to Employees’ Performance at the Fire and Rescue Service Oku District.
Factors Affecting Farmers' Decisions in Following Rice Farming Insurance in Buay Madang Timur Sub- District Niswatuwarohmah; Munajat; Yunita Sari
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 1 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v7i1.229

Abstract

This study aims to analyze the factors that influence farmers' decisions in participating in rice farming insurance in Buay Madang Timur Sub-District. The type of research used in this study is a quantitative descriptive method. The data analysis used in this study is multiple regression analysis. The results showed that the factors of farming experience, owned land area, number of family members, age of farmers, level of education, role of extension workers, income of rice farming businesses, success of claims, difficulty of registration and claims had a significant effect on farmers' decisions in participating in the Rice Farming Insurance(RFI) program in Buay Madang Timur Sub-District, Ogan Komering Ulu Timur Regency. The factor that most influences farmers' decisions in participating in the Rice Farm Insurance (RFI) program is the role of extension workers with a standard value of the partial regression coefficient of 6,049.
The Effect Of Intensification of Rainfed Paddy Rice on the Production of Rainfed Paddy Rice in Martapura Sub-District, East OKU Regency Novalina; Rini Efrianti; Yunita Sari
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 1 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.388 KB) | DOI: 10.29165/ajarcde.v7i1.230

Abstract

This study aims to analyze the effect of the intensification of rainfed lowland rice on rainfed lowland rice production in Martapura Sub-District, East OKU Regency. The type of research used in this study is a quantitative descriptive method. The data analysis used in this study is multiple regression analysis. The results showed that the rainfed lowland rice intensification program in Martapura Sub-District, East Ogan Komering Ulu Regency affected lowland rice production both partially and simultaneously. Variables use of high-yielding seeds (X1), use of dolomite (X2), use of urea fertilizer (X3), use of NPK fertilizer (X4), use of liquid organic fertilizer (X5), use of pesticides (X6) and labor (X7) have a positive effect and significant effect on lowland rice production in Martapura District, East Ogan Komering Ulu Regency. The variable that has the most influence on lowland rice production in Martapura Sub-District, East Ogan Komering Ulu Regency, is the use of superior seeds with a standard value of the partial regression coefficient (beta coefficient) of 3.099.
The Effect of Training and Empowerment on the Performance of Supporting Officers for Increasing the Agricultural Economy at the Agricultural Extension Training Center in South Sumatra Province Verawati Saputra; Yunita Sari; Rini Efrianti.
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 1 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v7i1.231

Abstract

This study aims to analyze the effect of training and empowerment on the performance of assistant officers for improving the agricultural economy at the Agricultural Extension Training Center (BPPP) of South Sumatra Province in East OKU Regency, either partially or simultaneously. The type of research used in this study is a quantitative descriptive method. The data analysis is multiple regression analysis. The results of the study show that this research empirically proves that training and empowerment have a significant effect on the performance of Agricultural Economic Improvement Assistance Officers at the Agricultural Extension Training Center (BPPP). South Sumatra in East OKU Regency. The magnitude of the influence of training and empowerment on the performance of Agricultural Economic Improvement Assistance Officers is 87.5%, while other variables determine the remaining 12.5%. Training and empowerment policies significantly affect the performance of Agricultural Economic Improvement Assistance Officers because good performance greatly supports increased agricultural production and productivity, specifically in the District. East OKU and, in general, in the province of South Sumatra.
HUBUNGAN FAKTOR INDIVIDU DAN FAKTOR PEKERJAAN TERHADAP KINERJA KARYAWAN PADA PT FASTRATA BUANA DI BATURAJA Yunita Sari; Novie Al Muhariah; ahmad subing
Jurnal Manajemen dan Bisnis Vol 14, No 1 (2023): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v14i1.3121

Abstract

Kinerja karyawan yang menjadi masalah pada PT. Fastrata Buana di Baturaja yaitu dalam melaksanakan kegiatan penjualan produk yang dilakukan oleh karyawan perusahaan kepada pelanggan tidak sesuai target yang ditetapkan sehingga berdampak pada kinerja karyawan. Studi ini bertujuan untuk mengetahui pengaruh faktor individu dan pekerjaan terhadap kinerja karyawan pada PT. Fastrata Buana di Baturaja. Alat analisis yang digunakan dalam penelitian ini yaitu korelasi spearman rank dengan populasi sebanyak 30 karyawan PT. Fastrata Buana di Baturaja. Temuan penelitian ini adalah ada pengaruh signifikan antara faktor individu dan pekerjaan terhadap kinerja karyawan.
Pengaruh Gaya Kepemimpinan Kepala Sekolah dan Motivasi Kerja Terhadap Kinerja Guru SMA Negeri di Kecamatan Baturaja Timur Iid Oktasila; Yunita Sari; Fifian Permata Sari; Anis Feblin
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 7 No. 2 (2024): ALIGNMENT : Journal of Administration and Educational Management
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/alignment.v7i2.12765

Abstract

This research aims to analyze the influence of the principal's leadership style on the performance of State High School teachers in East Baturaja District; and explore the influence of work motivation on the performance of State High School teachers in East Baturaja sub-district. The research was conducted at SMA Negeri 1 OKU, SMA Negeri 4 OKU, and SMA Negeri 5 OKU. The research method uses a quantitative descriptive method with total sampling data collection with the samples taken in this research being all ASN teachers in three schools, namely 104 teachers. As for each school: SMA Negeri 1 has 41 teachers, SMA Negeri 4 has 32 teachers and SMA Negeri 5 has 31 teachers. The analytical tool used in this research is multiple linear regression. The results of the research found that the principal's leadership style (X1) influences the performance of teachers (Y) of state high schools in East Baturaja District, with a percentage of 55.5% (correlation table). There is an influence of Work Motivation (X2) on teacher performance (Y) Public High School in East Baturaja District, with a percentage of 52.8% (correlation table). The results of the f test (simultaneous) show that the variables Principal Leadership Style (X1), and Work Motivation (X2) influence teacher performance (Y) State High School in East Baturaja District, The results of the analysis of the coefficient of determination (R2) obtained were 0.382, this shows that the contribution of the influence of the principal's leadership style and work motivation to teacher performance was 38.2% while the remaining 61.8% was influenced by other external variables. This research is about understanding insight, fulfilling needs, and differences, and achieving values. In conclusion, there is a significant influence between leadership style and work motivation on teacher performance. Keywords: Motivation, Principal Leadership Style, Teacher Performance
Co-Authors Achmad Subing Angga Wibowo Gultom Angga Wibowo Gultom Anis Feblin Bela Juliani Cici Paramti Dahlia Dahlia Iid Oktasila Munajat Munajat Niswatuwarohmah Novalina Noviansyah Noviansyah Novie Al Muhariah Rini Efrianti Sari, Fifian Permata Verawati Saputra