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Building Homestay User Loyalty with Operational Risk Management Mediated by Satisfaction Dwiyono Rudi Susanto; Sugiarto Sugiarto; Amin Kiswantoro; Tonny Hendratono; Sony Heru Priyanto; Fongnawati Budhijono; Nur Rohman
Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i1.2526

Abstract

Tourists' increasing interest in homestays requires operational risk management for the homestays' sustainability. This study confirms the reliability of homestay operational risk management indicators, tested in Wukirsari tourist village, Yogyakarta, and Dieng tourist village, Central Java. The research respondents were homestay users with experience staying in homestays in both locations. Multi-stage sampling techniques collected data. This mixed-method study used a sequential explanatory design. The structural Equation Model analysed the relationship between Operational Risk Management and Loyalty mediating by satisfaction. Empirical data found that homestay user satisfaction was significantly positively influenced by the performance of operational risk management implemented in homestays in two research locations. It was discovered that satisfaction among homestay users significantly positively influenced their loyalty. Success in satisfying homestay users increases the intention of homestay users to revisit and recommend the homestays they have used to others.
EVALUASI KINERJA LAYANAN GLAMPING BUKIT LINTANG SEWU BANTUL BERDASARKAN INDIKATOR SAPTA PESONA Nursiana, Adinoto; Rohman, Nur; Sutrisno, Sutrisno; Kiswantoro, Amin; Budhijono, Fongnawati
Kepariwisataan: Jurnal Ilmiah Vol 19, No 2 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i2.780

Abstract

AbstractGlamping, a blend of hotel comfort and camping experience, has emerged as a popular nature-based tourism trend. Bukit Lintang Sewu Glamping in Bantul, Yogyakarta, offers natural attractions but requires risk management to ensure safety, comfort, and service reliability. This study aims to identify operational service aspects needing improvement and those providing competitive advantages, based on the Sapta Pesona concept. Conducted in 2024 at Bukit Lintang Sewu, Bantul, the research employed a mixed-method QUAN+qual approach, involving 100 tourists aged ≥17 years and interviews with managers and local residents. Data were analyzed using Importance Performance Analysis (IPA). Results show that only 28% of the 36 measured indicators meet tourist needs, while 11% require urgent improvement, particularly in Safety and Memory aspects, such as jogging tracks, infrastructure maintenance, Wi-Fi reliability, and suggestion boxes. Ten indicators performed well, four had low performance with low importance, and fifteen were considered excessive. In conclusion, management should prioritize improving basic health facilities, cleanliness, infrastructure upkeep, and staff responsiveness. Recommendations include regular evaluations, staff skill enhancement, and optimizing visitor feedback to maintain glamping sustainability and competitiveness. Future research should expand to other glamping sites in Yogyakarta and across Indonesia to identify broader improvement priorities.Keywords:  Glamping; Sapta Pesona; Importance Performance Analysis; Risk Management; Bukit Lintang SewuAbstrakGlamping menjadi tren wisata alam yang menggabungkan kenyamanan hotel dengan pengalaman berkemah. Glamping Bukit Lintang Sewu di Bantul, Yogyakarta, menawarkan daya tarik alam, namun memerlukan pengelolaan risiko untuk menjamin keamanan, kenyamanan, dan kepastian layanan. Penelitian ini bertujuan mengidentifikasi aspek layanan operasional yang memerlukan perbaikan dan yang menjadi keunggulan kompetitif, berdasarkan konsep Sapta Pesona. Penelitian dilakukan di Bukit Lintang Sewu, Bantul pada 2024, menggunakan metode campuran QUAN+qual dengan 100 responden wisatawan berusia ≥17 tahun, serta wawancara dengan pengelola dan masyarakat sekitar. Data dianalisis menggunakan Importance Performance Analysis (IPA). Hasil menunjukkan dari 36 indikator, hanya 28% memenuhi kebutuhan wisatawan, 11% memerlukan perbaikan segera, khususnya pada unsur Aman dan Kenangan, seperti jogging track, keterawatan infrastruktur, kehandalan Wi-Fi, dan kotak saran. Sepuluh indikator berkinerja baik, empat berkinerja rendah dengan kepentingan rendah, dan lima belas dianggap berlebihan. Kesimpulannya, pengelola perlu fokus pada peningkatan fasilitas kesehatan dasar, kebersihan, pemeliharaan infrastruktur, serta responsivitas staf. Disarankan evaluasi berkala, peningkatan keterampilan petugas, dan optimalisasi umpan balik pengunjung untuk menjaga keberlanjutan dan daya saing glamping. Penelitian selanjutnya dapat diperluas ke glamping lain di Yogyakarta dan wilayah lain di Indonesia.Kata Kunci:  Glamping; Sapta Pesona; Importance Performance Analysis; Manajemen Risiko; Bukit Lintang Sewu
Peran Kualitas Informasi Media Sosial Instagram Dalam Membentuk Intensi Berkunjung Wisatawan Ke Pantai Ketawang Kabupaten Purworejo Apriliana, Sifa Wulan; Savitri, Maya Dewi; Rohman, Nur
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 6 No. 1 (2026): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v6i1.1175

Abstract

Sektor pariwisata semakin berkembang karena kemajuan teknologi. Platform media sosial seperti Instagram menjadi sumber informasi utama bagi para wisatawan. Studi ini berfokus pada Pantai Ketawang,  salah satu destinasi wisata potensial yang saat ini sedang dikembangkan di Kabupaten Purworejo. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi yang disajikan melalui Instagram terhadap intensi berkunjung wisatawan ke Pantai Ketawang. Pendekatan kuantitatif digunakan dalam studi ini, dengan melibatkan 137 responden yang merupakan pengikut akun resmi @pantaiketawang. Hasil analisis regresi sederhana menunjukkan bahwa kualitas informasi yang disampaikan melalui Instagram @pantaiketawang berpengaruh positif dan signifikan terhadap intensi berkunjung wisatawan, dengan kontribusi pengaruh sebesar 70,8%. Temuan penelitian mengungkap bahwa di antara lima indikator yang diuji, dimensi accuracy (kebenaran) merupakan faktor yang paling dominan memengaruhi responden. Hal ini menunjukkan bahwa kredibilitas dan keakuratan informasi menjadi kunci utama dalam membangun kepercayaan serta efektivitas komunikasi untuk menarik minat kunjung Generasi Z ke Pantai Ketawang. Rekomendasi penelitian mencakup optimalisasi konten Instagram yang disesuaikan dengan karakteristik Gen Z, serta penguatan kolaborasi dengan para pemangku kepentingan melalui pelatihan, promosi, penyelenggaraan event, dan pembenahan infrastruktur. Peneliti selanjutnya disarankan untuk mengeksplorasi faktor-faktor lain yang dapat memengaruhi intensi berkunjung ke Pantai Ketawang. 
Strategi Pengelolaan Pantai Banyu Tibo Berbasis Ekowisata Di Kabupaten Pacitan Jawa Timur Nur Rohman; Dwiyono Rudi Susanto; Amin Kiswantoro
Journal of Tourism and Economic Vol. 3 No. 2 (2020): Edisi 6 Des 2020
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/sz28v178

Abstract

Banyu Tibo Beach is one of the beaches in Pacitan Regency. This beach has uniqueness of a waterfall overlooking the beach. This research aims to find out the right management strategy for Banyu Tibo Beach to be ecotourism. This research method used a descriptive qualitative analysis method. Data collection techniques were carried out by distributing questionnaires with non-probability sampling techniques to 100 respondents in Banyu Tibo Beach by taking using incidental sampling techniques. The data obtained is then processed using SWOT analysis to determine the strengths, weaknesses, opportunities and threats that exist in Banyu Tibo Beach. From the data processing, obtained the right strategies to manage the Banyu Tibo Beach in ecotourism, namely by providing or adding infrastructure to support ecotourism-based tourism activities, making or adding environmentally friendly tourism products, conducting training on ecotourism for human resources managing Banyu Tibo Beach, in collaboration with all parties to play an active role in the implementation of sustainable tourism activities.
What Makes Tourists Go Green? An fsQCA Approach to Sustainable Behavior in Yogyakarta’s Heritage Tourism Nur Rohman; Amin Kiswantoro; Dwiyono Rudi Susanto; Supina Supina
International Journal of Social Science and Business Vol. 9 No. 4 (2025): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i4.102382

Abstract

Tourism’s rapid growth in Southeast Asia, particularly in heritage destinations such as Yogyakarta, Indonesia, has intensified concerns regarding environmental sustainability. Understanding why tourists engage in pro-environmental behavior remains a critical yet complex challenge for destination managers and policymakers. This study adopts a fuzzy-set Qualitative Comparative Analysis (fsQCA) to uncover configurations of psychological, situational, and contextual conditions sufficient for green behavioral intention (GBI) among domestic tourists. Drawing on the Theory of Planned Behavior (TPB), Value-Belief-Norm Theory (VBN), and Social Practice Theory (SPT), the study operationalizes five antecedent conditions: ecological attitude (ECOATT), environmental infrastructure perception (ENVINFRA), community engagement visibility (LOCALENGAGE), perceived government support (GOVTSUPPORT), and social media sustainability influence (SOCMEDINFLU). Data were collected via structured questionnaires administered to 400 domestic tourists at key heritage sites in Yogyakarta. Results reveal no single necessary condition for high GBI; instead, six distinct sufficient configurations were identified, grouped into two solution families: (i) motivational–infrastructure synergy, where strong ecological attitudes and digital social influence interact with supportive infrastructure, and (ii) compensatory governance, where policy visibility and infrastructure substitute for weak individual motivation. The overall result demonstrates strong explanatory power, with a solution consistency of 0.823, indicating that the identified configurations account for 82.3% of cases with high GBI, and a solution coverage of 0.597, capturing 59.7% of all high-GBI cases. These findings demonstrate equifinality and causal asymmetry in sustainable tourist behavior, challenging additive assumptions in traditional behavioral models. The study contributes theoretically by extending TPB and VBN frameworks with non-linear, context-sensitive pathways, integrating SPT to explain collective digital and material cues. Practically, the results provide evidence-based recommendations for infrastructure investment, social media campaigns, and policy enforcement to foster sustainability in heritage tourism destinations facing overtourism pressures.
Evaluasi Tata Kelola Destinasi Wisata Tebing Breksi di Yogyakarta: Analisis Berdasarkan Indikator Sapta Pesona Nur Rohman; Sugiarto Sugiarto; Amin Kiswantoro; Dwiyono Rudi Susanto
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 1 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i1.338

Abstract

This research aims to evaluate the governance of the Breksi Cliff Tourism destination in Yogyakarta based on the Sapta Pesona indicators. Breksi Cliff, which was originally a mining site, has developed into an attractive geological tourism destination thanks to the creative efforts of the local community. This research used a survey method by distributing questionnaires to 170 tourists who visited Tebing Breksi. The analysis was carried out using Importance Performance Analysis (IPA) to identify gaps between the level of importance and performance of Sapta Pesona indicators consisting of security, order, cleanliness, coolness, beauty, friendliness and memories. The results of the analysis show that most of the indicators are in quadrants I and II, which means they are considered important by tourists but their performance varies. Indicators such as staff knowledge, cleanliness of toilets and environmental planning are considered important and have good performance, while road access and prompt service require improvement. Based on these results, it is recommended to maintain good performance and improve aspects that have not met tourist expectations in order to improve the quality of tourism and the competitiveness of Tebing Breksi as a geological tourism destination.