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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Jurnal Ilmiah Manajemen Kesatuan
Emmy Supariyani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Ilmiah Ranggagading (JIR)

 1 
Analisis Kualitas Pelayanan Terhadap Kepuasan Pelanggan : Studi Kasus Pelayanan Internet Banking (Klik BCA) Pada PT. BCA, Tbk. Cabang Merdeka Supariyani, Emmy; Tony, Tony
Jurnal Ilmiah Ranggagading (JIR) Vol 8, No 1 (2008): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of this research is to learn of how far satisfaction level perceived by customers to internet banking sevice and the influence of internet banking service to customers satisfaction. The analysis outcome of customers satisfaction to internet banking system service (click BCA) shows that customers have gotten satisfaction from internet banking service by PT BCA Tbk. Regression analysis result of quality influence of internet banking service to customers satisfaction is function-y = 51,598 + 0,423 (x). This result means that if variable point (x) of internet banking service quality = 1, customers satisfaction nowadays = 52,021. This equation functions to predict if variable (x) of service quality increases, customers satisfaction will increase as well. From counting result of correlation coefficient, it can be found out that r = 0,436. It means that there is moderate and significant correlation between the quality of internet banking service and customers satisfaction. The outcome of determinant coefficient shows that the quality of internet banking service has contribution runs at 19,009% in creating customers satisfaction and the rest runs at 83,991% is influenced by other service quality such as m-banking service, BCA ATM, credit facility, BCA cash, export-import facility, foreign currency facility, and guarantee bank. Keywords: Service quality; Customers satisfaction.
Analisis Direct Selling Cost dalam meningkatkan Volume Penjualan Studi Kasus pada CV Cita Nasional Supariyani, Emmy; Nugroho, Muhammad Adi
Jurnal Ilmiah Ranggagading (JIR) Vol 7, No 1 (2007): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Tujuan penelitian adalah untuk mengetahui faktor-faktor dan hambatan apa saja yang mempengaruhi penjualan langsung (direct selling) serta pengaruhnya terhadap biaya penjualan secara langsung dalam meningkatkan volume penjualan. Hasil penelitian menunjukkan bahwa pengaruh hubungan antara biaya penjualan langsung dan volume penjualan perusahaan yang diperoleh CV Cita Nasional dapat disimpulkan bahwa memiliki hubungan yang kuat dan negatif, dengan koefisien korelasi sebesar (r)- 0,375 Keywords: direct selling
Pengaruh Endorser pada Media Iklan Televisi terhadap Citra Produk Studi Kasus pada PT. Produk Tolak Angin Sido Muncul Supariyani, Emmy; Purba, Jan Horas Veriyadi; Rangga, Muhammad
Jurnal Ilmiah Ranggagading (JIR) Vol 6, No 2 (2006): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of research is to comprehend the influence of endorser’s in television advertisement toward product image of Jamu Tolak Angin Sido Muncul. The result of research showed that endorser has a positive influence towards product image, significant with level of confidence 95%. The coefficient correlation is 0.638, means positive and strong correlation. The average of eight items of questionnaires for endorser’s performance is 4.49 in five Linker’s scale. That means the performance of endorser is categorized as “very good” Keywords: Endorser; Marketing Strategy
Pengaruh Tingkat Inteligansi (IQ) Dan Motivasi Terhadap Indeks Prestasi Komulatif (IPK) Mahasiswa Pengaruh Tinggi Swasta Di Kota Bogor Supariyani, Emmy; Purba, Jan Horas Veryady
Jurnal Ilmiah Ranggagading (JIR) Vol 3, No 1 (2003): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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The purpose of this research is, (1) to know the influence of intelligence quotient (IQ) to students’ achievement measured by cumulative achievement index. (2) To fathom the influence of motivation towards students’ cumulative achievement index, and(3) to apprehend the influence of IQ and motivation simultaneously against students’ cumulative achievement index. Parameter coefficient of IQ and respective motivation is 0.0267 and 0.0332. It means of students’ IQ at one unit will increase cumulative achievement index at 0.0332. Both are significant at 905 level of confidence (a=0.01). Based on parameter coefficient the two independent variables, that is to say IQ and motivation, could be concluded as well that motivation has more significant influence compare with IQ toward students’ achievement. Thereby this research shows that cumulative achievement index does not merely depend on IQ, but extremely determined by students’ motivation. The implication of this research is to raise students’ motivation and to create conducive climate to prompt students to motivate themselves.
Peranan Personal Selling Dalam Usaha Meningkatkan Penjualan Pada PT “XYZ” Supariyani, Emmy
Jurnal Ilmiah Ranggagading (JIR) Vol 2, No 2 (2002): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

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Mixture of marketing constitutes one of effective marketing strategies to increase selling. The role of personal selling conducted by PT XYZ could be known based on how far the influence of personal selling to the escalation of selling and how personal selling conducted by firm got effectiveness and achieved determinate targets. In this research it’s an assumption that factors out of promotion activity didn’t shift.
Co-Authors Bintang Sahala Marpaung Ida Ayu Putu Sri Widnyani Jan Horas Veryady Purba Juliap B., Rika Muhammad Adi Nugroho Muhammad Rangga Saefudin Zuhdi Suryadi Santoso Tony Tony