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All Journal BASIS (BAHASA DAN SASTRA INGGRIS) J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS eCo-Buss Jurnal Ekonomi dan Manajemen Indonesia Jurnal Puan Indonesia Jurnal Bisnis, Manajemen, dan Akuntansi JURSIMA Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Publikasi Ekonomi dan Akuntansi
winda evyanto
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Budaya Organisasi, Kompetensi Karyawan Dan Komitmen Organisasi Terhadap Kinerja Karyawan Pada PT. Ciptatama Dimensi Prima Juprianto; Winda Evyanto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 1 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i1.1459

Abstract

The purpose of this research is to explore the influence of organizational culture, employee competence and organizational commitment on employee performance at PT. Ciptatama Dimensi Prima. The population in this study were all employees of PT. Ciptatama Dimensi Prima, totaling 114 employees. The sample can involve all members of the population based on saturated sampling techniques. The data analysis process is carried out through a series of steps, including data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that organizational culture has an influence of 16.0% on employee performance. Employee competency has an influence of 39.3% on employee performance. Organizational commitment has an influence of 30.7% on employee performance. In this context, analysis of the coefficient of determination (R2) confirms that the combination of organizational culture, employee competence and organizational commitment is able to explain as much as 57.1% of the variation in employee performance. The results of the t test and F test strengthen the findings that organizational culture, employee competence and organizational commitment have a positive and significant influence on employee performance at PT. Ciptatama Dimensi Prima, both partially and simultaneously.
Pengaruh Ewom, Citra Merek Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Pada Blibli Di Kota Batam Ayu Devi Lestari; Winda Evyanto
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 1 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v25i1.1828

Abstract

Kajian ini bertujuan mengeksplorasi dampak dari ewom, citra merek serta kemudahan penggunaan terhadap pengambilan keputusan pembelian di platform Blibli oleh konsumen di Kota Batam. Penelitian ini mengadopsi pendekatan kuantitatif dengan desain deskriptif. Responden yang menjadi subjek penelitian pengguna Blibli di Kota Batam pada tahun 2024 dengan total responden yang tidak diketahui. Penentuan sampel menggunakan rumus Lameshow yang dipilih melalui metode purposive sampling berbasis kriteria tertentu. Langkah-langkah analisis mencakup pengujian kualitas data, uji asumsi klasik, analisis regresi linier berganda, dan pengujian hipotesis. Hasil penelitian mengungkap bahwa ewom berkontribusi sebesar 27,8% terhadap keputusan pembelian, citra merek memberikan andil sebesar 20,0%, dan kemudahan penggunaan menyumbang sebesar 21,9%. Koefisien determinasi (R²) menunjukkan bahwa ketiga variabel ini secara bersamaan memengaruhi 76,0% dari keputusan pembelian konsumen, sementara sisanya ditentukan oleh elemen lain yang berada di luar cakupan penelitian ini. Pengujian statistik melalui uji t dan uji F mengonfirmasi adanya pengaruh positif yang signifikan dari ewom, citra merek serta kemudahan penggunaan terhadap keputusan pembelian.
Pengaruh Endorsement Influencer, Online Customer Review, Dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Skintific Di Tiktok Shop Yossi Purwanti; Winda Evyanto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 12 No. 2 (2025): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v12i2.226

Abstract

Penelitian ini bertujuan untuk menganalisis secara mendalam sejauh mana pengaruh endorsement influencer, online customer review, dan persepsi kualitas mampu membentuk keputusan pembelian konsumen terhadap produk Skintific melalui platform TikTok Shop. Menggunakan pendekatan kuantitatif dengan desain penelitian deskriptif, studi ini melibatkan 100 responden yang telah melakukan pembelian produk Skintific. Pemilihan sampel dilakukan secara purposive sampling dengan mempertimbangkan kriteria tertentu yang merujuk pada metode Lameshow, guna memastikan keterwakilan yang memadai. Data diperoleh melalui penyebaran kuesioner tertutup yang sebelumnya telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan meliputi pengujian validitas dan reliabilitas instrumen, uji asumsi klasik, regresi linier berganda, serta pengujian hipotesis melalui uji t dan uji F. Hasil penelitian menunjukkan bahwa endorsement influencer memengaruhi keputusan pembelian sebesar 30,1%, diikuti oleh online customer review sebesar 18,3%, dan persepsi kualitas sebesar 26,9%. Secara keseluruhan, ketiga variabel bebas ini menjelaskan 77,5% varians yang terjadi dalam keputusan pembelian konsumen terhadap produk Skintific di TikTok Shop. Dengan demikian, dapat disimpulkan bahwa ketiga faktor tersebut berkontribusi secara signifikan dan positif baik secara parsial maupun simultan terhadap keputusan pembelian.
Pengaruh Inovasi Produk, Citra Merek, dan Digital Marketing Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Batam Martha Sarma Ulina; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8146

Abstract

This study aims to determine the extent to which product innovation, brand image, and digital marketing influence the purchasing decisions of Scarlett Whitening consumers in the city of Batam. The subjects of this study are individuals who have used Scarlett Whitening products in Batam City in 2025. The population size could not be determined precisely, so the sample size was determined using the Lemeshow formula, with a total of 100 respondents selected through purposive sampling. The analysis method used is multiple linear regression, supported by a series of tests, including data quality tests, classical assumption tests, and hypothesis tests. The analysis results show that product innovation has an influence of 27.7%, brand image of 28.4%, and digital marketing of 26.5% on consumer purchasing decisions. Meanwhile, the coefficient of determination (R²) value indicates that simultaneously, these three variables can explain 28.9% of the variation in purchasing decisions. Furthermore, the results of the t-test and F-test prove that product innovation, brand image, and digital marketing have a significant effect, both partially and simultaneously, on the purchasing decisions for Scarlett Whitening products in Batam City. Keywords: Product Innovation,Brand Image, Digital Marketing, Purchase Decision.
Pengaruh Promosi, Customer Rating, dan Kualitas Produk Terhadap Keputusan Pembelian Pada Tiktok Shop di Kota Batam Danu Wiranda; Winda Evyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6405

Abstract

This study was designed to examine in depth the role of promotion, customer rating, and product quality in shaping consumer purchasing decisions for Lentiven powerbank products marketed through the TikTok Shop platform in Batam City. The study used a quantitative approach with a descriptive design, where respondents were determined through a purposive sampling technique, namely consumers who had purchased and used Lentiven powerbanks. The determination of the sample size referred to Lemeshow's calculations, resulting in 100 respondents who were considered capable of representing the study population. Data collection was carried out using a questionnaire instrument, which was then analyzed through validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the multiple linear regression analysis can show that promotion has an influence of 22.2%, customer rating contributes 36.3%, and product quality has an influence of 29.0% on purchasing decisions. The results of the coefficient of determination (R2) analysis show that promotion, customer rating, and product quality are able to explain 75.3% of the variation in purchasing decisions, while the rest is influenced by other factors. The t-test and F-test findings confirm that promotion, customer rating, and product quality are strategic factors that play a significant role, both partially and simultaneously, in driving the purchase decision for Lentiven power banks at TikTok Shop in Batam City.
Pengaruh Citra Merek, Kualitas Produk, dan Kepercayaan Terhadap Keputusan Pembelian pada Blibli di Kota Batam Nurmala Sari Hasibuan; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7943

Abstract

This study aims to explore the extent to which brand image, product quality, and trust influence purchasing decisions for Pixy two-way cake through the Blibli platform in Batam City. The approach used is quantitative descriptive, involving 100 consumers who previously purchased Pixy two-way cake on Blibli, selected through purposive sampling with Lemeshow calculation guidelines to ensure sample representativeness. Data collection was conducted using a questionnaire, then analyzed through validity and reliability tests, classical assumption evaluation, multiple linear regression, and hypothesis testing using t-tests and F-tests. The results of the regression analysis indicate that brand image has a 24.7% influence on purchasing decisions, product quality contributes 34.0%, and trust plays a role of 29.2%. Furthermore, the coefficient of determination (R²) shows that these three variables collectively explain 74.0% of the variation in purchasing decisions. The t-test and F-test confirm that the influence of each variable is significant and positive, both partially and simultaneously, on consumer purchasing decisions at Blibli in Batam City.
Pengaruh Promosi, Life Style, dan Brand Image Terhadap Keputusan Pembelian Produk Viva Kosmetik di Kota Batam Harahap, Sarifa; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8237

Abstract

This study aims to analyze the influence of promotion, lifestyle, and brand image on the purchasing decisions of Viva Cosmetics products in Batam City. The rapid growth of the cosmetic industry has intensified competition, leading to a decline in consumer interest in Viva Cosmetics. Less appealing promotional strategies, the shift toward modern consumer lifestyles, and an outdated brand image are considered major factors affecting purchasing decisions. This research applies a quantitative method with data collected through questionnaires distributed to cosmetic consumers in Batam City. The data were analyzed using multiple linear regression with SPSS software. The findings indicate that promotion and brand image have a positive and significant effect on purchasing decisions, while lifestyle shows a negative effect. Simultaneously, all three variables significantly influence the purchasing decisions of Viva Cosmetics products. The results of this study are expected to provide insights for Viva Cosmetics in improving its marketing strategies, particularly by enhancing promotional activities and strengthening its brand image to align with modern consumer lifestyles.
Pengaruh Digital Marketing, Electronic Word of Mouth (e-WOM), dan Kualitas Produk terhadap Keputusan Pembelian Oleh Konsumen Shopee di Kota Batam Meilin Swastikasari; Winda Evyanto
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6510

Abstract

Consumer behavior is changing as a result of the growth of e-commerce, especially when it comes to skincare items sold on marketplaces. Digital marketing tactics and information that circulates online now have an impact on purchasing decisions in addition to product attributes. The purpose of this study is to examine how digital marketing, electronic word-of-mouth (e-WOM), and product quality affect Scarlett customers' decisions to buy on Shopee in Batam City. Customers who have bought Scarlett items through Shopee are given surveys to complete in order to gather data for the quantitative approach. This study used a quantitative survey approach involving 100 respondents who had previously purchased Scarlett products through Shopee in Batam City. The collected data were analyzed using multiple linear regression to examine the partial and simultaneous effects of the proposed variables. The analysis's findings show that digital marketing significantly and favorably influences consumers' decisions to buy. Electronic word-of-mouth also has a favorable and noteworthy impact, suggesting that customer reviews and experiences are crucial information sources in forming consumer confidence and trust. Additionally, although it contributes less than other factors, product quality has been demonstrated to have a favorable and substantial impact on purchase decisions. Concurrently, differences in Scarlett customers' Shopee purchases in Batam City may be explained by digital marketing, e-WOM, and product quality. These results suggest that purchase decisions on marketplace platforms are significantly influenced by efficient digital marketing tactics, competent administration of customer reviews, and reliable product quality.
Co-Authors Alwen Cleavelano Ance Jusmaya Asron Saputra Ayu Devi Lestari Beny Beny Danu Wiranda Efi lorinka Fernando Franky Gaguk Rudianto Harahap, Sarifa Johan, Mhd. Juprianto Martha Sarma Ulina Meilin Swastikasari Mhd. Johan Nelisa Nelisa Nurmala Sari Hasibuan Rizaldo, Nofan Robby Satria Robert Lee Sembiring, Aldo frendiko SIMANJUNTAK, DAIRI SAPTA RINDU Syaifullah Yossi Purwanti Yunisa Oktavia Zia Hisni Mubarak