Article Per Year (5 Year)
p-Index From 2020 - 2025
2.782
P-Index
This Author published in this journals
All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Info Sains : Informatika dan Sains

 1 
Online-to-Offline Marketing (O2O: Strategies to Increase Sales Conversion Popo Suryana
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of shifting consumer behavior from online to offline requires adjustments to marketing strategies for business people. This research will explore various O2O methods that can be used to integrate online and offline shopping experiences to increase consumer trust, expand market reach, and optimize sales conversion rates. So the aim of this research is to analyze and identify Online-to-Offline (O2O) marketing strategies that are effective in increasing sales conversions. This research uses a qualitative approach with descriptive methods. The research results show that implementing Online-to-Offline (O2O) marketing strategies can effectively increase sales conversions and customer engagement. By integrating online and offline shopping experiences, companies can provide added value to consumers, overcome online shopping barriers, and create closer relationships with customers. Integrated customer service support, promotion of events promoted online, and initiatives to encourage customers to share their experiences online are key factors in the success of an O2O strategy. Thus, this research emphasizes the importance of adapting to the dynamics of consumer shopping in the digital era to achieve sustainable marketing and sales success.
Co-Authors Alvi Nurnazmi Amalia, Gema Nurqolbi Anni Rochaeni Asti Mustika Darmawanti Aura P Syahrani Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fahrudin Js Pareke Intan Muliasari M. Razkia Fadhlan Mochammad Rifal Haryadi Panji A. Habibie Rifa Fauziah Surjono, Welly Tanti Tresnawati Vidyastuti, Heppy Winda P. Ardiani