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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LENSA KACAMATA MEREK DOMAS PADA PT. DUTAMULTI INTIOPTIC PRATAMA MEDAN Ina Namora Putri Siregar; Susan Susan
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 13, No 1 (2018): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v13i1.9817

Abstract

High purchasing decisions from consumers of a product is the most important aspect for a company in doing business activity. To increase high purchases from consumers, companies should take account of the factors that influence purchasing decisions; one of them is product quality and promotion provided by the company. The purpose of this study is to examine and analyze the effect of product quality and promotion on purchasing decisions of the lens eyewear brand Domas at PT. Dutamulti Intioptic Pratama Medan. This research uses theories about product quality, promotion and purchasing decisions. This research uses quantitative approach, this type of research is descriptive quantitative and the nature of this research is explanatory. Data collection was done through interviews and questionnaires. Method of data analysis of this study is multiple linear regression. The population of this study is 100 customers who make regular purchases at PT. Dutamulti Intioptic Pratama. The results of this study show that partially the quality of calculation products showed that T-count 4,886> T-table 1.99 and promotion with T-count 8,785> T-table 1.99 have a positive and significant effect on purchasing decision. Simultaneously, the value of product quality and promotion showed F-count 72,842 > F-table 2.74 have a positive and significant effect on the lens of Domas brand eyewear at PT. Dutamulti Intioptic Pratama Medan. The conclusion of the study states that partially and simultaneously the qualities of products and promotions have a positive and significant effect on purchasing decisions of Domas eyewear lens at PT. Dutamulti Intioptic Pratama Medan. Keywords: Product Quality, Promotion, Purchase Decision
Integrated Configuration of Folding Wall-BIPV at Office Building in Surabaya as Low Carbon Building Design Susan Susan
Humaniora Vol. 8 No. 1 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i1.3694

Abstract

This research would compare optimal configurations of Folding Wall-BIPV to flat wall-BIPV (as base case model). Experiment with simulation as it tools was used as a method to get the optimal configuration of Folding Wall-BIPV. Related to second strategy towards LCB (Low Carbon Building), this research calculated how much electricity energy was produced by renewable energy resource (created by the integrated configuration of folding wall-BIPV) could substitute electricity energy produced from fossil fuel and how much was the uniformity ratio generated from both side of Folding Wall-BIPV. This research used the experimental methods. The data was collected from Badan Meteorologi dan Geofisika Surabaya and then hold the pretest, treatment, and post-test condition for its methods. The result shows that integrated configuration of folding wall-BIPV match to the second strategies adopted by LCB. It is about switching to renewable energy sources to substitute fossil fuel energy sources.
Photovoltaic and Wind Turbine: A Comparison as Building Integrated Renewable Energy in Indonesia Susan Susan; Dyah Kusuma Wardhani
Humaniora Vol. 11 No. 1 (2020): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v11i1.6294

Abstract

The research aimed to comprehensively review the systems related to Building Integrated Photovoltaic (BIPV) and Building Integrated Wind Turbine (BIWT). The review purposed to observe the advantages and disadvantages of the application. Designers could use that comparison for consideration of choosing the most suitable Building Integrated Renewable Energy (BIRE) concept for projects. The research presented a literature review of BIRE systems, particularly on BIPV and BIWT systems. The critical analysis focused on some parameters related to their main energy source, type, influencing factor, efficiency, and boundary. The observation about BIPV would be divided into subgroups according to photovoltaic (PV) materials, modules, efficiency, performance’s boundaries, and the general rule of thumb of its installation. The research finds that the BIPV application has advantages in terms of the building’s application scale. It can be applied from small-scale to large-scale. Furthermore, the BIPV application does not need extra space and could directly replace the conventional building envelope materials. The issues of non-uniformity and heat transfer in BIPV can be solved by installing PV in folding-concept and placed an air gap with fins inside. On the other hand, BIWT also has an abundant energy source, but the application limits to windy areas (rural areas or urban areas in high elevation). Aside from those limitations, the BIWT application also has issues of structure, noise, and aesthetical value.
The Adaptation of Indoor Health and Comfort Criteria to Mitigate Covid-19 Transmission in the Workplace Dyah Kusuma Wardhani; Susan Susan
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6767

Abstract

The research discussed the application of indoor health and comfort criteria that needed to be reviewed to create good indoor environmental quality and reduce the transmission of the Covid-19 virus where people spent most of their time indoors. A confined area, which was poorly ventilated and reliant on air conditioning, helped transmit the Covid-19 virus easily as air recirculation was the main cause of office clusters. One of the categories of Greenship Interior Space, Indoor Health and Comfort (IHC), could be used as a guide for creating better indoor quality. The method used for the research was a systematic literature review to define, study, analyze, and classify all available research relating to adaptation of indoor health and comfort criteria to mitigate the transmission in the workplace. The results show the adjustment to IHC criteria in IHC 1-10, which focus on providing good air quality by introducing outside air, stopping air recirculation, reducing indoor user capacity, and reducing indoor biological and chemical pollutants. To illustrate the implementation of the new normal, Ciputra University workplace was being observed, as the findings of the results, some strategies that are in line with the objectives of IHC 1, IHC 2, and IHC 5. Adjustment of these criteria must be supported by implementing health protocols through basic hygiene routines, fitness screening, and maintaining physical distancing.
Indoor health and comfort for the green workplace at the university Dyah Kusuma Wardhani; Susan; Michelle Anastasia; Michele Julian Setiando
ARTEKS : Jurnal Teknik Arsitektur Vol 5 No 3 (2020): ARTEKS : Jurnal Teknik Arsitektur | September 2020 ~ Desember 2020
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/arteks.v5i3.582

Abstract

Greenship Interior Space is a rating tool used in ensuring more sustainable and healthy indoor space with the focus on the health and comfort of the users thermally, visually, and acoustically. It is important to study this concept further to ensure a healthier workspace where most workers spend 80-90% of their time. This is necessary because a well-designed Indoor Health and Comfort has the ability to prevent the emergence of Sick Building Syndrome and increase employee productivity. This research was conducted using the Ciputra University workplace as a case study. Moreover, a descriptive quantitative approach was implemented with data collected through observation, interviews, and field measurements. The results showed the possibility of optimizing the visual comfort and outside view in the workplace to obtain the appropriate level of illumination and to improve workers’ productivity. This, therefore, means, a workplace needs to address the environmentally and socially conscious behavior and also support employee performance in order to improve productivity in line with the strategies of a green workplace.
Optimasi BIPV berdasarkan produksi energi listrik dan masa pengembalian investasi Susan; Dyah Kusuma Wardhani; Yusuf Ariyanto; Eric Harianto
ARTEKS : Jurnal Teknik Arsitektur Vol 6 No 3 (2021): ARTEKS : Jurnal Teknik Arsitektur | September 2021 ~ Desember 2021
Publisher : Program Studi Arsitektur Fakultas Teknik Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/arteks.v6i3.1103

Abstract

The availability of non-renewable resources to generate electrical energy has decreased. The National Energy Council says that Indonesia has huge potential renewable energy resources. The largest amount coming from solar energy. However, only 5% is utilized. The number of building owners who want to install the technology related to renewable energy on/in a building in Indonesia is still very small. This happens due to the high initial cost of installation. In case of an existing building, the boundaries added with the limitation of structure and limitation of potential-available integrated area. This study proposed a BIPV model in an existing building to contribute the maximum use of renewable energy in a relatively limited potential-available integrated area. The experimental method was applied to several models. Amount of electrical energy generated, and ROI were used as optimization parameters. ROI will give more comprehensive review to a building owner, to show that the time period is the most critical determinant of investment. The study shows that installation of PV on an opaque wall in the west orientation is the optimum one. The model generated 777741 kWh/year of electrical energy, exceeding the existing consumption. ROI calculated in 4.36 years, relatively short compared to 25 years of PV life guarantee. The optimization on this model is supported by its largest number of integrated area and high annual radiation received. This study shows significant results to the building owner. Electrical energy and ROI should be fully taken as a consideration of when to decide to apply PV.
Pemberdayaan Masyarakat pada Kelompok Ternak Lele “Pangeran Jalon” di Desa Losarang, Indramayu Susan Susan; Annisa Sophia
Jurnal Resolusi Konflik, CSR dan Pemberdayaan (CARE) Vol. 1 No. 1 (2016): Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Care)
Publisher : Center for Alternative Dispute Resolution and Empowerment (Care), Lembaga Penelitian dan Pengabdian Masyarakat, IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.389 KB)

Abstract

Desa Losarang merupakan salah satu desa yang berada di ring 1 wilayah operasional PT. Pertamina EP Asset 3 Jatibarang Field sehingga menjadi desa sasaran program CSR perusahaan. Desa Losarang memiliki potensi yang baik di bidang perikanan, terutama komoditas lele. Guna memberdayakan masyarakat desa di bidang perikanan, dilakukanlah pendampingan masyarakat dalam program community development yang diadakan oleh perusahaan. Tujuan program pendampingan adalah berkembangnya inovasi dalam pemberdayaan masyarakat melalui pendampingan dalam kegiatan: (1) Budidaya lele pembesaran dengan metode bioflok, (2) Program budidaya cacing sutera, dan (3) Program pembenihan lele dengan semi alami atau buatan. Hasil dari program pendampingan adalah adanya penguatan budidaya, yaitu penguatan sistem budidaya yang dilakukan pada program pemberdayaan ini (pembenihan, budidaya cacing sutera, dan pembesaran). Kegiatan pendampingan juga telah meningkatkan pengetahuan anggota kelompok tentang budidaya lele dengan sentuhan teknologi, termasuk terkikisnya mitos-mitos yang sebelumnya menghambat masyarakat untuk melakukan usaha lele di Desa Losarang.
Perancangan Rumah Batik Banyuwangi Dengan Pendekatan Placemaking Oleh Konsultan Aristektur Interor [V]Atelier Veronica Anastasha; Susan Susan
Jurnal Strategi Desain dan Inovasi Sosial Vol 4, No 1 (2022): Desain sebagai Strategi: Titik Awal Inovasi Desain Sosial
Publisher : School of Design Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/jsdis.v4i1.6127

Abstract

Dalam menjalani aktivitas sehari-hari, manusia membutuhkan peranan tempat yang dapat dijadikan sebagai sarana maupun pra-sarana untuk memenuhi kebutuhan hidupnya. Adannya kebutuhan akan peranan tempat, membuktikan pentingnya peranan seorang arsitek maupun desainer interior dalam menciptakan tempat yang dapat menyesuaikan dengan kebutuhan maupun keinginan tiap pengguna tempat tersebut. Tahun 2022 merupakan tahun dimana kebutuhan akan properti komersial kian meningkat. Masyarakat membutuhkan area komersial sebagai area dalam pemenuhan ruang usaha dan perubahan perilaku konsumtif terhadap kebutuhan aktualisasi diri dimasa new norma. Sebagai pemain baru dibidang konsultan arsitektur interior, [V]Atelier menangkap peluang dengan hadir sebagai konsultan arsitektur interior komersial dengan pendekatan placemaking. Hubungan manusia, tempat, dan lingkungan merupakan fokus [V]Atelier dalam tiap perancangan desainnya. Perancangan Rumah Batik Banyuwangi sebagai pusat kerajinan dan galeri seni batik Banyuwangi merupakan salah satu implementasi proyek yang dapat menggambarkan inovasi bisnis dan value dari [V]Atelier. Perancangan ini akan diwujudkan dengan menganalisa kebudayaan batik milik Banyuwangi dengan metode internet searching, kebutuhan klien maupun masyarakat Banyuwangi akan Rumah Batik Banyuwangi melalui metode kualitatif, dan analisa lingkungan melalui metode observasi secara langsung.  Harapannya, Perancangan Rumah Batik Banyuwangi ini dapat menjadi sarana baik bagi klien maupun bagi seluruh lapisan masyarakat Banyuwangi dalam menciptakan tempat yang dapat memberikan dampak positif dalam menjalani hidup sehari-hari.
Evaluasi Performa Panel Surya Terintegrasi Bangunan berdasarkan Standar Greenship: Menuju Bangunan Sekolah Net Zero Energi Susan Susan; Dyah Kusuma Wardhani; Yusuf Ariyanto; Daniel Martomanggolo Wonohadidjojo; Eric Harianto
EMARA: Indonesian Journal of Architecture Vol. 8 No. 1 (2022): Vol. 8 No. 1 (2022): EIJA August-October edition
Publisher : Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/eija.v8i1.1442

Abstract

generated from a variety of sources, both renewable and nonrenewable. Switching from nonrenewable to renewable energy sources is one of many strategies that can be used to achieve net-zero buildings. In Indonesia, this strategy is very feasible due to its abundant renewable energy resources, particularly solar energy. This research presents a school building as the proposed case. The school, SCK Citra Garden, is chosen as the pilot project due to its access to solar radiation and its minimum shading conditions. Using Helioscope software, BIPV modelling was simulated on its roof, and the electrical energy output from BIPV was calculated. The substitution percentages of BIPV energy output for conventional electrical energy consumed by the building were then measured. This percentage was compared to the National Energy Mix target and Greenhouse Gas Standard to assess its performance towards net-zero school buildings. The result shows that BIPV has a good performance. Even though the substitution percentage is still below the national energy mix target, it exceeds the greenhouse gas standard target for on-site renewable energy tools.
PERANCANGAN FURNITUR SERTA FASILITAS PENDUKUNGNYA DENGAN MENGGUNAKAN MATERIAL RAMAH LINGKUNGAN Dika Novi Wijayanti; Tri Noviyanto Puji Utomo; Maria Yohana Susan
KREASI Vol. 3 No. 1 (2017)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/kreasi.v3i1.531

Abstract

Infini.Co merupakan bisnis kreatif dalam bidang desain furnitur yang berlokasi di Surabaya. Keperihatinan terhadap situasi bumi saat ini yaitu terjadinya pemanasan global yang disebabkan karena konsumsi hutan yang meningkat, maka Infini.Co mengambil spesialisasi dalam penggunaan materialnya yaitu eco material. Desain furnitur yang ditawarkan bersifat eksklusif dan sangat terbatas. Tujuan didirikannya bisnis ini salah satunya adalah untuk memenuhi kebutuhan pasar terhadap furnitur. Infini.Co melayani jasa pembuatan furnitur dan penjualan furnitur beserta fasilitas pendukungnya. Proyek ini meliputi penelitian desain, konsep, dan realisasi produk furnitur dan pelingkupnya. Pelingkup yang dimaksud yakni terdiri dari empat macam ukuran booth yang digunakan Infini.Co untuk pameran. Pembagian area pada booth terbagi menjadi dua bagian yakni area publik dan area privat. Ukuran booth tersebut yakni meliputi 3x3 meter dengan 1 sisi terbuka, 3x3 meter dengan 2 sisi terbuka, 6x3 meter dengan 1 sisi tertutup dibagian terpanjang, serta 6x6 meter dengan kondisi island. Perancangan booth pada proyek kali ini akan mengaplikasikan konsep yang dapat mempresentasikan produk serta branding perusahaan.