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All Journal Jurnal Penelitian Humaniora JURNAL ECONOMIA INFORMASI Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Journal of Dedicators Community Performance Lektur, Jurnal Ilmu Komunikasi
Dyna Herlina Suwarto
Jurusan Ilmu Komunikasi Universitas Negeri Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : Performance

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PEMASARAN REMAJA (Studi Literatur tentang Pemasaran Barang dan Jasa untuk Remaja) Herlina, Dyna
Performance Vol 5 No 2 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.096 KB)

Abstract

Not until World War II, teen become an important demographic. Their population keep increase every year. Generation Y is the richest teen ever. Moreover, Generation Yalso influence their parents spending. Teenagers fond of fashion and music. Lately they also use credit card. They need education more than adults that for their parents provide the best education services. Marketers need television, internet, video game, peers and parents to encourage them comsume. Because expand of information technology, there are global teenagers. Teenagers all over the world have some similarities on sports, music, fashion and computer. But because of local circumtances they also have differences. So that, marketers should provide different strategy to promote their product in each country. On this article I wrote some important issues about marketing to teenager such as : the history, the importance, products and services, marketing communication, and costumer behaviour of teenager.
PEMASARAN REMAJA (Studi Literatur tentang Pemasaran Barang dan Jasa untuk Remaja) Dyna Herlina
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 5 No 2 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.096 KB)

Abstract

Not until World War II, teen become an important demographic. Their population keep increase every year. Generation Y is the richest teen ever. Moreover, Generation Yalso influence their parents spending. Teenagers fond of fashion and music. Lately they also use credit card. They need education more than adults that for their parents provide the best education services. Marketers need television, internet, video game, peers and parents to encourage them comsume. Because expand of information technology, there are global teenagers. Teenagers all over the world have some similarities on sports, music, fashion and computer. But because of local circumtances they also have differences. So that, marketers should provide different strategy to promote their product in each country. On this article I wrote some important issues about marketing to teenager such as : the history, the importance, products and services, marketing communication, and costumer behaviour of teenager.
Co-Authors Adam Surya Dewangga Arum Darmawati Bambang Suprayitno Benni Setiawan Diana Fitrianingrum Ifti Anugrah Khairunnisa Yasa Lina Nur Hayati Nadya Zulfa Afifah Nahiyah Jaidi Faraz Nazlan Syahputra Nokavia Adya Permata Putri Pamadya Andanawarih Prisca Devina Dwijayani Purwo Adi Wibowo Rachela Belinda Fatharani Rima Trisnayanti Rizqi Qurrota A'yuni Safina Rahma Samsul Hafid Suranto Aw Theresia Amelia Jordana Wahyu Agus Dwiatmoko Wahyu Lestari