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All Journal Jurnal Penelitian Humaniora JURNAL ECONOMIA INFORMASI Jurnal Ilmu Komunikasi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Journal of Dedicators Community Performance Lektur, Jurnal Ilmu Komunikasi
Dyna Herlina Suwarto
Jurusan Ilmu Komunikasi Universitas Negeri Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : INFORMASI

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Pemetaan Gerakan Literasi Digital di Lingkup Universitas Negeri Yogyakarta Theresia Amelia Jordana; Dyna Herlina Suwarto
Informasi Vol 47, No 2 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.172 KB) | DOI: 10.21831/informasi.v47i2.15735

Abstract

ABSTRAKKonten digital pada masa ini dapat diakses dengan mudah oleh beragam kalangan. Walau begitu, masih terdapat kesenjangan dalam penggunaan internet di kalangan masyarakat Indonesia. Hal itulah yang melatarbelakangi upaya berbagai pihak untuk meningkatkan kemampuan literasi digital masyarat Indonesia. Penelitian ini mencoba untuk memetakan gerakan literasi digital yang dilakukan di lingkup Universitas Negeri Yogyakarta (UNY). Metode yang digunakan adalah deskriptif kualitatif dengan metode pengambilan data wawancara mendalam terhadap pelaku kegiatan dengan menggunakan instrumen dari Jaringan Pegiat Literasi Digital. Sejumlah lima belas kegiatan literasi digital di lingkup UNY dianalisis dan digolongkan kedalam enam pendekatan literasi media berdasarkan hasil indeks latar belakang, metode, dan praktek dari kegiatan tersebut. Dari hasil analisis, sejumlah satu kegiatan literasi tergolong dalam pendekatan Protectionism, empat kegiatan literasi tergolong dalam pendekatan Active Audience, tujuh kegiatan literasi tergolong dalam pendekatan Critical Analytical, satu kegiatan literasi tergolong dalam pendekatan Creative Media, dan dua kegiatan literasi lainnya tergolong dalam pendekatan gabungan. Satu kegiatan mengadopsi gabungan pendekatan Media Creative dan pendekatan Media Fun, sedangkan kegiatan lainnya mengadopsi gabungan antara pendekatan Critical Analytical dan Media Fun. Kesimpulan yang didapatkan yaitu pihak-pihak penyelenggara yang berkecimpung dalam dunia Ilmu Komunikasi cenderung lebih mengenal beragam variasi pendekatan. Sehingga, dalam program literasi digital yang diusungnya, pendekatan yang dibawa disesuaikan dengan target yang akan dituju.ABSTRACTIn the age of digital world, anybody can easily access the digital content. However, there is still a gap within the internet usage amongst Indonesian people. This is exactly the reason behind the efforts of various communities in order to improve digital capabilities of Indonesian society.This research tried to map various digital literacy movement in Yogyakarta State University (YSU). The method used is descriptive-qualitative with in-depth interviews by using instruments from Jaringan Pegiat Literasi Digital. With a total of fifteen digital literacy activities in YSU are analyzed and classified into six media literacy approaches based on the index results of the background, methods, and practices of those activities.According to the analysis, a number of digital literacy activities belong to the Protectionism Approach, four belong to the Active Audience Approach, seven are categorized in the Critical Analytical Approach, one belong to the Creative Media Approach, and the rest of other two digital literacy activities are belong to mixed approaches. One digital literacy activity adopted an mixed approaches between Creative Media Approach and Media Fun Approach, while the other one adopted a combination of Critical Analytical Approach and Media Fun Approach.The results of this research showed that people who learned Communication Studies are tend to be more familiar with variety of approaches compared with those who are not major in Communication Studies. Thus, in their digital literacy movement programs, they knew which approaches that suitable for the target group they addressed to.
ANALISIS SEGMENTASI PENONTON BIOSKOP YOGYAKARTA Suwarto, Dyna Herlina
Informasi Vol. 46 No. 2 (2016): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.703 KB) | DOI: 10.21831/informasi.v46i2.12248

Abstract

After the long period of the cinema industry decline, the number of audience who visit cinema increases significantly. However, the research to examine the phenomena of audience segmentation is very few. Therefore the study aim is to investigate cinema audience segmentation in Yogyakarta on the basis of the aspects that affects the audience film choice. Furthermore the mix-method approach combining qualitative and quantitative method in sequence was employed to attain the research objective. For the first step, three focus group discussions that involve 20 informants. The second step, survey was conducted involving 454 respondents. The result indicates that there are two different audience segments according their behaviors. The first segment visits the cinema as fun activities in their spare time meanwhile the second segment considers the activity as a cultural interest in order to enjoy the narrative and artistic aspects of a film
Co-Authors Adam Surya Dewangga Arum Darmawati Bambang Suprayitno Benni Setiawan Diana Fitrianingrum Ifti Anugrah Khairunnisa Yasa Lina Nur Hayati Nadya Zulfa Afifah Nahiyah Jaidi Faraz Nazlan Syahputra Nokavia Adya Permata Putri Pamadya Andanawarih Prisca Devina Dwijayani Purwo Adi Wibowo Rachela Belinda Fatharani Rima Trisnayanti Rizqi Qurrota A'yuni Safina Rahma Samsul Hafid Suranto Aw Theresia Amelia Jordana Wahyu Agus Dwiatmoko Wahyu Lestari