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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development)

Elok Damayanti

Department Of Management, Narotama University

Author-ID : 3981337

Economics, Econometrics & Finance

Published : 5 Documents Claim Missing Document

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Articles

Designing Organizational Culture Through the Z Theory Modification in the Environment of CV. Indobenua Global Mandiri, Sidoarjo Tiffany Esperances Deandra; I Gede Arimbawa; Elok Damayanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 3 No 1 (2019): September 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to designing organizational culture through the Z Theory modification in the environment of CV. Indobenua Global Mandiri, Sidoarjo. Design/methodology/approach: This study used a qualitative research approach and post positivism philosophy method, Findings: The results of organizational culture design in CV. Indobenua Global Mandiri Sidoarjo formed through modification of the value system derived from Z theory, such as: implicit control mechanism and the prevailing culture in the CV. Indobenua Global Mandiri, Research limitations/implications: CV. Indobenua Global Mandiri, Sidoarjo. Practical implications: harmonizing relationships among employees, and responsibilities according to job description, and control mechanisms by superiors directly. Originality/value: Paper type: This paper can be categorized as case study paper.

Bali: Tourism Economy The End Of 2021, Will Fly High Again? I Nyoman Sudapet; Ronny Durrotun Nasihien; Muhammad Ikhsan Setiawan; Agus Sukoco; Elok Damayanti; Amrun Rosyid; Che Zalina Zulkifli; Abdul Talib Bon
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 5 (2021): September 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Based on the Bali Economic Quarterly Development document for the second quarter of 2021 by BPS, from the beginning of 2020 until now, the Covid-19 pandemic has continued to infect Indonesia. Even the number of new cases affected by this disease is increasing. Based on data from the Covid-19 Handling Task Force, as of June 30, 2021, the number of daily new confirmed cases reached around 21,000. Not only attacking the health sector, but this pandemic has also shattered the joints of the economy. Various government efforts carried out in 2021 have been able to withstand the economic contraction year on year. In the second quarter of 2021, Indonesia's economic growth year on year was recorded at 7.07 percent and was the first positive growth since the second quarter of 2020. In particular, the tourism sector became the sector that experienced the highest growth in the second quarter of 2021. The transportation and accommodation provision business fields, which are the business fields most closely related to the tourism sector, are the two categories that experienced the highest growth, namely by 25.10 percent and 21.58 percent. Among all provinces in Indonesia, Bali can be said to be one of the provinces most affected by the Covid-19 pandemic. Bali's dependence on foreign tourist visits has caused Bali to still slump in the economy. Since March 2020, the arrival of foreign tourists to Bali has continued to decline. The decline even reached almost 100 percent when compared to the same months the previous year.

Employee Orientation, Training, and Development in improvements of Employee Performance at University in Surabaya Tubagus Purworusmiardi; Hary Adi Laksono; Elok Damayanti; Amrun Rosyid
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: This study aims to determine the effect of employee orientation, training, and development on the performance of university employees in the city of Surabaya. Design/methodology/approach: The research uses an explanatory quantitative approach. The population in this study were all Universities in Surabaya, amounting to 84 units. Sampling technique with total sampling. Data collection is done using google Forms. The data collected were analyzed using multiple linear regression analysis, t-test, and F test. Findings: Factors of employee orientation, training and development individually influence the performance of University employees in Surabaya. The results of the study state that work development have a dominant influence on the performance of university employees in Surabaya Paper type: Research paper

The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic Arasy Alimudin; Achmad Zakki Falani; Alexander Machicky Mayestino; Agus Sukoco; Elok Damayanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 4 (2022): July 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/methodology/approach: This study uses quantitative research methods and includes explanatory research because this study intends to explain the causal relationship between variables through hypothesis testing using partial least squares path modeling (PLS-SEM) analysis techniques. The population is MSMEs that use promotional strategies to increase sales volume where the population size is not known with certainty, so for determining the sample using the Chocran formula and based on these calculations, in this study the number of samples used was 100 respondents. Findings: Based on the results of hypothesis testing using SEM-PLS, it is known that the effect of advertising on social media marketing has a significance of 0.04 which is smaller than 0.05. The test results of the influence of Advertising on Sales Volume show a significance scores of 0.19 which is greater than 0.05 and this is in accordance with the facts on the ground due to the COVID-19 pandemic, there is no advertising ability from MSMEs. The test results of the influence of sales promotion on social media marketing show a significance scores of 0.00 which is lower than 0.05. The test results of the influence of sales promotion on sales volume showed a significance scores of 0.00 lower than 0.05. The test results of the influence of social media marketing on sales volume show a significance scores of 0.00 which is lower than 0.05. The effect of X1 on Sales Volume (Z) through social media marketing (Y) is only 7.2%. This effect is small, positive and not significant, as well as the effect of Sales Promotion (X2) on Sales Volume (Z) through social media marketing (Y) of 13%, This effect is small, positive and insignificant. However, the total effect of X1 on Z is 0.202, which means that if X1 increases by one unit, Z can increase directly and indirectly through Y by 20.2%. This effect is Sales Volume (Z), which means that if X2 increases by one unit, Z can increase directly and indirectly through Y by 57.7%. To increase the sales volume of MSMEs after the COVID-19 pandemic, it is necessary to increase the ability of MSMEs to advertise through social media marketing without paying by creating attractive and effective sales promotion strategies in the form of news through social media which can have an impact on increasing MSME sales volume. Paper types: Research paper

The effect of Promotion, Driver Service Quality, Price Discounts and Postage Discounts on Purchasing Decisions of SME’s Gempolklutuk Village Arasy Alimudin; Agus Sukoco; Ani Wulandari; Elok Damayanti; Siti Yunqanzun
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 6 (2022): November 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i6.2071

Purpose: This study aims to determine the effect of promotions, service quality drivers, price discounts and shipping costs discounts on purchasing decisions using the service SME’s Gempolklutuk Village to students in Surabaya. Design/methodology/approach: This study used quantitative research, testing the hypothesis. The number of samples in this study were 100 respondents, namely consumers who had purchased using the services of UKM Gempolklutuk Village. The data source used is primary data obtained from questionnaires. This study uses multiple linear regression analysis. Findings: The results of the study stated that Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts had a significant influence simultaneously on Purchase Decisions. Promotional variables, Driver Service Quality, Price Discounts and Shipping Cost Discounts have a partially significant effect on Purchase Decisions. The results of the coefficient of determination test concluded that the value of Adjusted R Square Promotion, Driver Service Quality, Price Discounts and Shipping Cost Discounts amounted to 57.3% of the Purchase Decision variable and the remaining 42.7% was influenced by other variables not examined in this study. Research limitations/implications: The limitations of this research problem are the influence of promotions, driver service quality, price discounts and shipping fee discounts on purchasing decisions by using online delivery services from the MSME platform in Gempolklutuk Village. Paper type: Research paper

Co-Authors Abdul Talib Bon Achmad Zakki Falani Agus Sukoco Alexander Machicky Mayestino Amrun Rosyid Ani Wulandari Arasy Alimudin Che Zalina Zulkifli Hary Adi Laksono I Gede Arimbawa I Nyoman Sudapet Muhammad Ikhsan Setiawan Ronny Durrotun Nasihien, Ronny Durrotun Siti Yunqanzun Tiffany Esperances Deandra Tubagus Purworusmiardi

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