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All Journal jurnal niara JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business IRJE (Indonesian Research Journal in Education) SEIKO : Journal of Management & Business SULTANIST: Jurnal Manajemen dan Keuangan Jurnal STEI Ekonomi Jurnal Ilmiah Manajemen Kesatuan International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Journal of Social Research Golden Ratio of Mapping Idea and Literature Format Husnayain Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal Research of Social Science, Economics, and Management The Eastasouth Management and Business eProceedings of Management Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Digital Innovation : International Journal Of Management Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Economics, Business and Innovation Research Advance Sustainable Science, Engineering and Technology (ASSET) Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maria Apsari Sugiat
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Transportation

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Journal : Advance Sustainable Science, Engineering and Technology (ASSET)

 1 
Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator Adi Susantyo, Ignatius; Yuldinawati, Lia; Apsari Sugiat, Maria
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2367

Abstract

This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliability > 0.7) with R² = 0.62 for behavioral intention. Results indicate that performance expectancy, perceived usefulness, social influence, and facilitating conditions significantly influence intention to use the app, β = 0.21–0.34, p < 0.05, while trust and hedonic motivation were not significant. Technological literacy cemented the relationship between intention and real use, emphasizing digital capability as a key adoption driver. Active usage is minimal amid high download rates. The findings provide theoretical contributions to digital service adoption models and practical implications for facilitating user support, literacy programs, and mobile utility system introduction.
Technology Adoption of Utility Mobile Applications across Generational Cohorts Using UTAUT: A PLS-SEM Approach Kustiawan, Isce; Apsari Sugiat, Maria
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2368

Abstract

This study examines the determinants of users’ intention to adopt the PLN Mobile application among Generations X, Y, and Z in East Nusa Tenggara, Indonesia, by extending the Technology Acceptance Model (TAM) with additional constructs, including perceived value, perceived trust, perceived security, attractiveness of alternatives, and social influence, with generational cohort as a moderating variable. A quantitative causal design was applied, collecting data from 438 PLN customers using proportional stratified sampling across four regional offices. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results revealed that perceived ease of use (β = 0.322, p < 0.001), social influence (β = 0.268, p < 0.001), and perceived security (β = 0.194, p < 0.01) had significant positive effects on intention to use, while perceived value, perceived trust, and perceived usefulness were not significant predictors. Social influence also significantly influenced perceived trust (β = 0.531, p < 0.001). Moderation analysis indicated that Generation Y exhibited the strongest moderating effects across most relationships, whereas Generation Z had the least impact. These findings provide actionable insights for public digital service providers, emphasizing the need to enhance ease of use, strengthen security, and leverage peer influence to improve adoption across generational segments.
Co-Authors Abdan A. Kuncoro Ade Setiawan Adi Susantyo, Ignatius Agus Achmad Suhendra Amay, Duta Anggardajaya, Moh. Ramadhan Anton Mulyono Azis Anwar, Nadila Sandrina Athilayusa, Avania Dedi Iskamto Dimas Hermawan, Dimas Fachrizal, Fiqhi Fadillah Sutrisno Fahlevi, Agam Aulia Fahmirakhman Abdullah, Reyhan Felix, Modefica Adelina Fiqhi Fachrizal Hariwibowo, Fatnan Setyo Heni Muthia Utami Hidayah , Riski Taufik Hidayati, Eva Laela Ibrahim Hanif Irawan, Roni Irni Yunita Ismail, Muhammad Ravi Kustiawan, Isce Lia Yuldinawati Luthfiamer, Luthfiamer Made Wirawan, Made Marieski, Tikki Capriati Maya Ariyanti Maya Aryanti Muslim Amin Panji Addakhil Bangsa Pratama, Christophorus Aditya Sunu Putro, Christophorus Bagus Ratnanto Rashad, Feroz Dinu Riski Taufik Hidayah RM, Andi Ade Rufiani Septian, Enjar Dwi Setyowati, Devi Sucma, Fahrizal Alfaridzi vika, anindya Yuda Pramana Yunanto, Wahyu Yunishafira, Affiya