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All Journal Journal of Nonformal Education JURNAL PUNDI JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Value: Jurnal Manajemen dan Akuntansi Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Aplikasi Pelayaran dan Kepelabuhanan KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Eduvest - Journal of Universal Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mandalika Journal of Community Services
Jayen, Fredy
Sekolah Tinggi Ilmu Ekonomi Pancasetia Banjarmasin
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Digital Marketing, Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan Pada Coffeshop di Kota Banjarbaru Yudi; Rifqi Amrulloh; Fredy Jayen; Tina Lestari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.3917

Abstract

The purpose of this study is to ascertain how customers' interest in purchasing from coffee shops in Banjarbaru City is affected by digital marketing, product quality, and price. This study's population consists of all customers of Loka Coffe & Eatery, Terjibakkopi, and Kean Coffe, three coffee shops in the city of Banjarbaru that receive over 500 visitors per month. Purposive sampling was used to select 120 respondents for this study's sample. In this study, multiple linear regression analysis was used. Blended research information utilizing Microsoft Succeed and SPSS 28 programming. The autonomous factors in this study are Advanced Showcasing (X1), Item Quality (X2), and Value (X3). The variable that is bound in this study is Client Purchasing Interest (Y). Digital marketing, product quality, and price all have a simultaneous effect on customer buying interest, according to this study's findings. Computerized Showcasing factors, Item Quality and Cost likewise impact Client Purchasing Interest. The bound variable, Customer Buying Interest, was 61.1% influenced by the independent variables (Digital Marketing, Product Quality, and Price). Additionally, Customer Buying Interest is primarily influenced by the Digital Marketing variable.The purpose of this study is to ascertain how customers' interest in purchasing from coffee shops in Banjarbaru City is affected by digital marketing, product quality, and price. This study's population consists of all customers of Loka Coffe & Eatery, Terjibakkopi, and Kean Coffe, three coffee shops in the city of Banjarbaru that receive over 500 visitors per month. Purposive sampling was used to select 120 respondents for this study's sample. In this study, multiple linear regression analysis was used. Blended research information utilizing Microsoft Succeed and SPSS 28 programming. The autonomous factors in this study are Advanced Showcasing (X1), Item Quality (X2), and Value (X3). The variable that is bound in this study is Client Purchasing Interest (Y). Digital marketing, product quality, and price all have a simultaneous effect on customer buying interest, according to this study's findings. Computerized Showcasing factors, Item Quality and Cost likewise impact Client Purchasing Interest. The bound variable, Customer Buying Interest, was 61.1% influenced by the independent variables (Digital Marketing, Product Quality, and Price). Additionally, Customer Buying Interest is primarily influenced by the Digital Marketing variable.
Pengaruh Karakter Mahasiswa dan Manajemen Waktu Terhadap Perilaku Disiplin pada Kampus Sekolah Tinggi Ilmu Ekonomi Pancasetia Banjarmasin A. Razib; Anthonius J. Karsudjono; Fredy Jayen
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.4313

Abstract

On the STIE Pancasetia Banjarmasin campus, the purpose of this study is to ascertain how student character and time management influence disciplinary behavior. Quantitative research covers this particular area of study. Procedure for studying with the assistance of a Google Structure 674 S1 management and accounting students from the Stie Pancasetia Campus in Banjarmasin took part in this study in 2022. On the STIE Pancasetia Banjarmasin campus, the study found that the variables of student character and time management had a positive and significant effect simultaneously on disciplinary behavior. On the STIE Pancasetia Banjarmasin campus, variables related to student character and time management have a positive and significant impact on disciplinary behavior. Because it has the highest beta coefficient value among the variables related to student character, the time management variable has the greatest impact on this study
Co-Authors A. Razib Abd Kadir Abd. Kadir Abdul Hadi Abdul Kadir Abdul Malik Abul Hasan Asy’ari Amrulloh, Rifqi Ari Supriyadi, Agus Arief Noviarakhman Zagladi Arief Rahman Aulia Helmina Putri Aulia Rahmi Dewi, Riza Puspa Dilla Amarini Ernawati Ernawati Erwinda, Ulivia Huda, Isra Ul Karsudjono, Anthonius Mahdhori, Anas Marzuki Melania Melania, Melania Naimah Naimah Ningsih, Tira Wahyu Pateriah Pelita Ramadhaniah Purwanto Purwanto Ragiel Pangestu Rahmah, Natasya Aprilia Nuzula Sutrisno Sutrisno Sutrisno, Sutrisno Syaukillah, Achmad Tina Lestari Yani, Akhmad Yudi Zaid Abdurrakhman, M.