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All Journal Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Firsan Nova
Universitas Darma Persada
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Physics

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PELATIHAN PENJUALAN ONLINE UNTUK IBU-IBU PKK DI SAUNG SINGGAH TPU PONDOK KOPI, JAKARTA TIMUR Melani Quintania; Resa Nurlaela Anwar; Ellena Nurfazria Handayani; Firsan Nova
SINAR SANG SURYA Vol 4, No 2 (2020): Agustus 2020
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v4i2.1314

Abstract

The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di Wilayah Jakarta Timur Resa Nurlaela Anwar; Ellena Nurfazria Handayani; Melani Quintania; Firsan Nova; Fandy Satria Putra
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i5.4155

Abstract

Tujuan dari penelitian ini adalah menganalisis pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pengguna bahan bakar minyak Pertamina di wilayah Jakarta Timur. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden yang telah melakukan pembelian bensin pertalite di pertamina di wilayah Jakarta Timur dengan minimal 3 kali dalam 1 bulan terakhir. Pengambilan sampel dilakukan dengan menggunakan metode non-probability sampling dengan teknik purposive sampling. Alat analisis yang digunakan adalah statistik deskriptif dan regresi linear berganda, uji asumsi klasik (uji normalitas, uji multikolineritas dan uji heteroskedastistias) dilakukan sebagai persyaratan yang harus dipenuhi dalam analisis regresi linear berganda. Pengujian hipotesis secara simultan menggunakan uji (F), secara parsial menggunakan uji (T). Hasil penelitian ini menunjukkan bahwa variabel Kualitas Produk dan Kualitas pelayanan berpengaruh secaa simultan terhadap Keputusan Pembelian. Sedangkan Kualitas Produk secara parsial atau sebagian mempunyai pengaruh terhadap Keputusan Pembelian, dan Kualitas Pelayanan secara parsial parsial atau sebagian mempunyai pengaruh terhadap Keputusan Pembelian.
Co-Authors Ellena Nurfazria Handayani Fandy Satria Putra Melani Quintania Resa Nurlaela Anwar