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All Journal STRATEGIC NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan
Resa Nurlaela Anwar
Dosen Universitas Darma Persada Jakarta
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences

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PENGARUH KEPERCAYAAN DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE FASHION MUSLIM HIJUP DI JAKARTA Resa Nurlaela Anwar
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.169

Abstract

Internet has an important role to support the development of e-commerce to make online transaction. Many online shopping stores open and making people more often make the purchase decision for a product. Social media has played a critical role in the evolution of online shopping. Consumers turn to social media for help and decided to bought something because they saw it on social media. In the purchase decision there are several factors that support is trust and social media, with these two factors a person is able to take the decision to purchase the product or not. This type of research with a quantitative approach. The population in this study are the consumers of Hijup.com but it is not known exactly how many Hijup consumers so that the sampling technique used is non-probability sampling. Methods of data collection are done by giving questionnaires online. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially. The results showed that significantly influence of trust toward buying decisions on Hijup customer and media social significantly influence toward buying decisions on Hijup customers.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG PRODUK SCARLETT DI E-COMMERCE SHOPEE. Resa Nurlaela Anwar; Fiska Ananda Wardani
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 8, No 6 (2021): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v8i6.2021.1370-1379

Abstract

Penelitian ini diajukan untuk mengetahui seberapa besar pengaruh kualitas produk dan kualitas pelayanan terhadap minat beli ulang konsumen produk Scarlett di e-commerce shopee. Metode pengumpulan data yang digunakan dengan cara memberikan kuesioner kepada 118 responden yaitu menggunakan produk Scarlett, pernah berbelanja dalam jangka waktu 3 bulan terakhir di e-commerce Shopee. Teknik sampel menggunakan purposive sampling  dan teknik alat analisis menggunakan Regresi linier sederhana dan linier berganda. Hasil penelitian ini menunjukan bahwa kualitas produk dan kualitas pelayanan berpengaruh terhadap minat beli ulang. Besarnya 0,463 dimana sebesar 46,3% kualitas produk dan kualitas pelayanan di e-commerce Shopee dipengaruhi oleh minat beli ulang dan sisanya 53,7% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan kedalam penelitian ini. Secara parsial kualitas produk memiliki pengaruh 0,377 yang berarti sebesar 37,7%  dan kualitas pelayanan memiliki pengaruh sebesar 0,342 yang berarti sebsesar 34,2%.
PELATIHAN PENJUALAN ONLINE UNTUK IBU-IBU PKK DI SAUNG SINGGAH TPU PONDOK KOPI, JAKARTA TIMUR Melani Quintania; Resa Nurlaela Anwar; Ellena Nurfazria Handayani; Firsan Nova
SINAR SANG SURYA Vol 4, No 2 (2020): Agustus 2020
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v4i2.1314

Abstract

The purpose of this study is to provide training in the form of skills in building online-based businesses. In simple terms, the activity trains participants on how to market a product using the internet as the main capital. This online business training consists of three parts, namely providing material about business online, the direct practice of creating an account and using social media Instagram and marketplaces, and creating persuasive messages in order to attract buying interest. The results of this study are quite good. Housewives at Saung Singgah TPU Pondok Kopi, who participated in this training, we're able to understand the online business well, were able to create accounts on social media Instagram and the marketplace as a means of online sales quite well even though there were still mothers in making persuasive messages. -Mothers who have not been able to and have not been able to make good persuasive messages. It is hoped that the sustainability of this activity will provide deeper knowledge and insights about online-based businesses through social media and marketplaces.
Pengaruh kualitas produk dan fitur terhadap keputusan pembelian mobil jenis mpv Resa Nurlaela Anwar; Ifan Ifan
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 22, No 1 (2022): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v22i1.46857

Abstract

Tujuan penelitian adalah untuk menganalisis pengaruh kualitas produk dan fitur terhadap keputusan pembelian Mobil Toyota Avanza Mpv (survey pemilik Toyota Avanza di Jakarta Timur). Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden yaitu kepada pemilik Toyota Avanza di Jakarta Timur. Pengambilan sampel dilakukan dengan menggunakan purposive sampling. Alat analisis yang digunakan adalah Analisis Regresi Linier Berganda, Analisis Regresi Linier Sederhana, Koefisien Determinasi (R²), Uji Asumsi (Uji Normalitas, Uji Multikolinearitas, Uji Autokorelasi, Uji Heteroskedastisitas) dan Uji Hipotesis (Uji F dan Uji T) yang dilakukan sebagai persyaratan statistic yang harus dipenuhi dalam melakukan Analisis Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa (1) Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, (2) Fitur berpengaruh positif dan signifikan terhadap keputusan pembelian, (3) Kualitas produk dan Fitur berpengaruh secara tidak langsung melalui keputusan pembelian.
The Impact of Customer Experience, Ease of Use, and Trust on the Use Adoption of E-Wallet Funds in Jakarta Resa Nurlaela Anwar; Alda Ivanka
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 5 No 2 (2022): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v5i2.89

Abstract

This study aimed to determine the impact of Customer Experience, Ease of Use, and Trust on the Adoption of the Use of DANA E-wallet in Jakarta. This research was conducted using a data collection method with a questionnaire of 100 active consumer respondents using the DANA e-wallet. Samples were taken using the contour formula. Testing the data quality in this study used a data validity test, namely the validity test and reliability test. Data were analyzed using multiple regression analysis and simple regression analysis. The results of this study indicate that customer experience, ease of use, and trust as a whole/simultaneously influence the adoption of use; the significance value of customer experience evidence this (0,000 <0,05), ease of use (0.000 <0.05), trust (0.009 <0.05), Therefore, customer experience, ease of use, and trust are dominant in adopting use. Keywords: Customer Experience, Ease of Use, Trust, Use Adoption
Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pengguna Bahan Bakar Minyak Pertamina di Wilayah Jakarta Timur Resa Nurlaela Anwar; Ellena Nurfazria Handayani; Melani Quintania; Firsan Nova; Fandy Satria Putra
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 5 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i5.4155

Abstract

Tujuan dari penelitian ini adalah menganalisis pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pengguna bahan bakar minyak Pertamina di wilayah Jakarta Timur. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden yang telah melakukan pembelian bensin pertalite di pertamina di wilayah Jakarta Timur dengan minimal 3 kali dalam 1 bulan terakhir. Pengambilan sampel dilakukan dengan menggunakan metode non-probability sampling dengan teknik purposive sampling. Alat analisis yang digunakan adalah statistik deskriptif dan regresi linear berganda, uji asumsi klasik (uji normalitas, uji multikolineritas dan uji heteroskedastistias) dilakukan sebagai persyaratan yang harus dipenuhi dalam analisis regresi linear berganda. Pengujian hipotesis secara simultan menggunakan uji (F), secara parsial menggunakan uji (T). Hasil penelitian ini menunjukkan bahwa variabel Kualitas Produk dan Kualitas pelayanan berpengaruh secaa simultan terhadap Keputusan Pembelian. Sedangkan Kualitas Produk secara parsial atau sebagian mempunyai pengaruh terhadap Keputusan Pembelian, dan Kualitas Pelayanan secara parsial parsial atau sebagian mempunyai pengaruh terhadap Keputusan Pembelian.
Co-Authors Alda Ivanka Ellena Nurfazria Handayani Fandy Satria Putra Firsan Nova Fiska Ananda Wardani Ifan Ifan Melani Quintania