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All Journal Jurnal Ilmiah Manajemen Kesatuan JMBA (Jurnal Manajemen dan Bisnis asmi) Journal Of Business, Finance, and Economics (JBFE) Management Dynamics: International Journal of Management and Digital Sciences
Marisi Pakpahan
Institut Bisnis dan Multimedia asmi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Budaya organisasi sebagai variabel mengukur kinerja karyawan divisi sparepart pada pt united tractors tbk Ahmad Rofiq; Marisi Pakpahan
JMBA Jurnal Manajemen dan Bisnis Vol 5 No 1 (2019): MARET 2019
Publisher : Institut Bisnis dan Multimedia asmi

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Abstract

Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Divisi Sparepart Pada PT. United Tractors Tbk. Metode pengumpulan data dilakukan dengan kualitatif dan kuantitatif. Metode analisis data yang digunakan dalam penelitian ini adalah uji instrument (validitas dan reliabilitas), uji asumsi klasik (normalitas), uji regresi linear sederhana, uji koefisien korelasi dan determinasi, dan uji signifikansi menggunakan bantuan SPSS for windows versi 25. Hasil penelitian ini diketahui bahwa Budaya Organisasi pada PT United Tractors Tbk mempuyai pengaruh yang positif dan signifikan terhadap Kinerja Karyawan Divisi Sparepart walaupun tingkat hubungannya rendah.
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Mie Samyang dari Sisi Harga dan Kualitas Produk Fidya Karina; Marisi Pakpahan
JMBA Jurnal Manajemen dan Bisnis Vol 8 No 01 (2022): April
Publisher : Institut Bisnis dan Multimedia asmi

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Mie Samyang pada Mahasiswa IBM asmi. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa/i Institut Bisnis dan Multimedia asmi. Teknik sampel yang digunakan yaitu teknik random sampling dengan jumlah sampel sebanyak 94 responden. Metode analisis data yang digunakan yaitu dalam penelitian ini adalah uji validitas dan uji reliabilitas, uji asumsi klasik, analisis koefisien korelasi sederhana dan berganda, analisis koefisien determinasi sederhana dan berganda, analisis regresi linear sederhana dan berganda, uji hipotesis uji t dan uji f. Penelitian ini menunjukan terdapat pengaruh positif dengan tingkat hubungan korelasi yang sedang antara variabel harga, kualitas produk, dan keputusan pembelian, walaupun hanya menghasilkan pengaruh yang sedang atau bisa dikatakan cukup memiliki pengaruh. Dikarenakan harga mie Samyang yang mahal serta kualitas rasa pedas mie Samyang yang kurang disukai responden dan bukan menjadi suatu kebutuhan atas terjadinya keputusan pembelian, oleh sebab itu hubungan korelasi antara harga, kualitas produk, dan keputusan pembelian secara simultan memiliki hubungan yang sedang. Kesimpulan penelitian ini menunjukkan terdapat pengaruh positif dan tingkat hubungan korelasi yang sedang
STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA DIGITAL Kevin William Gautama; Marisi Pakpahan
JMBA Jurnal Manajemen dan Bisnis Vol 8 No 02 (22): Oktober
Publisher : Institut Bisnis dan Multimedia asmi

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Abstract

Tujuan utama dari adanya penelitian ini adalah untuk mengatahui pengaruh yang ditimbulkan dari adanya pemanfaatan media digital dalam mempromosikan produk aplikasi Ceria kepada konsumen. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitiatif deskriptif dengan melakukan tahapan observasi dan wawancara kepada informan yang merupakan karyawan dari bank BRI dan juga nasabah yang menggunkan aplikasi BRI Ceria. Indikator yang digunakan dalam menentukan strategi komunikasi pemasaran yang tepat dalam penelitian ini adalah menggunakan indikator dasar dari komunikasi yaitu pengirim pesan (sender), pesan (massage), penerima pesan (receiever), media (channel), dan umpan balik (feedback) yang didapatkan pihak nasabah pengguna aplikasi BRI ceria dari pihak BRI. Kemudian indikator untuk menetukan peran media digital dalam mempromosikan aplikasi Ceria ini menggunakan publikasi web dan jejaring sosial. Dari hasil observasi dan wawancara yang dilakukan dapat disimpulkan bahwa aplikasi Ceria masih memiliki kekurangan dalam hal pesan, hal ini dikarenakan pesan yang disampaikan dari promosi aplikasi Ceria masih belum tersampikan dengan baik. Dalam aktivitas komunikasi pemasaran ada beberapa cara yang dapat digunakan untuk mengkomunikasikan kepada target sasaran, terdapat enam bauran pemasaran diantaranya adalah: periklanan, promosi penjualan, penjualan pribadi, hubungan masyarakat, pemasaran langsung, dan dari mulut ke mulut.
The Influence Of Competence And Work Productivity Of Inpatient Nurses On The Quality Of Healthcare Service Marketing At The Regional General Hospital Of Bogor City Selfi Purnawirawati; Ratna Prayogi; Deviari Damaliata Soemarno; Marisi Pakpahan; Armein Sjuhary Rowi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3139

Abstract

This study aims to analyze the influence of the competence and work productivity of inpatient nurses on the quality of healthcare service marketing at RSUD Kota Bogor. Nurse competence is measured through indicators such as clinical knowledge, practical skills, effective communication, leadership, management, ethics, and professionalism. Meanwhile, nurse work productivity is assessed based on time efficiency, accuracy in medical procedures, and the ability to complete tasks effectively. The quality of healthcare service marketing is measured through service quality, patient experience, hospital image, communication, information, and service pricing. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 60 respondents, consisting of patients and their families in the inpatient ward at RSUD Kota Bogor. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that nurse work productivity has a significant influence on the quality of healthcare service marketing, while nurse competence does not show a significant influence. Simultaneously, both nurse competence and work productivity significantly affect the quality of healthcare service marketing. Based on these findings, it is recommended that the management of RSUD Kota Bogor focus on improving nurse work productivity through workload adjustments, provision of adequate facilities, and time management training. Although nurse competence was not significant in this study, competence development remains important for overall service quality improvement. The implementation of a patient feedback system is also recommended to continuously enhance patient satisfaction and the quality of healthcare service marketing. Keywords: Nurse Competence, Work Productivity, Quality of Healthcare Service Marketing, RSUD Kota Bogor.
Evaluasi Kinerja Aparatur Sipil Negara Di Kantor Pemerintahan Bernadi Gamal Salam; Sri Sundari; Marisi Pakpahan
Journal Of Business, Finance, and Economics (JBFE) Vol 4 No 2 (2023): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v4i2.4774

Abstract

This study discusses, in general, the evaluation of the work carried out by the Civil State Apparatus (ASN) in the environment of government offices in Indonesia. Enhancing the quality of ASN performance is one of the most optimal methods and strategies for improving service performance and giving recognition to specific service units that have a view to delivering optimum service and performance in the office environment. This means that the empowerment implemented against ASN can improve performance more optimally. The methods used in this research are qualitative methods, where research is carried out by collecting data and information from a variety of literary sources, such as books, journals, and other literary resources. In an age of increasingly stringent and diverse global competition, the human resources (HR) aspect has become a very essential element that plays a key role in the sustainability of a company or organization. The results of the research show that the evaluation of the work of ASN has an impact on the performance of ASN in doing its work in the company's office environment. The conclusion obtained from the results of this research is to empower the quality of ASN performance to be one of the most optimal methods and strategies in the effort to improve service performance and to give recognition to certain service units that can provide service, evaluation, and performance quite optimally in the environment of the government office.
The Role Of Organizational Culture In Career Development For Improving Employee Performance At Perumda Tirta Pakuan Bogor Teguh Setiadi; Mardi Siswoyo; Fernandez Hutagalung; Sri Sundari; Marisi Pakpahan
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 4 (2024): October : International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i4.17

Abstract

The success of Perumda Tirta Pakuan Bogor is greatly influenced by the performance of its employees. Good work results can help Perumda Tirta Pakuan Bogor in achieving the goals and objectives that have been set. In other words, the better the employee's performance, the easier it will be to achieve the goals of Perumda Tirta Pakuan Bogor. On the other hand, if employee performance is low, it is not easy for Perumda Tirta Pakuan Bogor to achieve its goals. So the role of employee performance is a factor that cannot be separated from the objectives of Perumda Tirta Pakuan Bogor so that the quality of employee performance will influence the achievement of the objectives of Perumda Tirta Pakuan Bogor. This research aims to determine and analyze the role of organizational culture and career development in improving the performance of Perumda Tirta Pakuan employees in Bogor City. This research uses descriptive qualitative, with the data collected mostly in the form of words or images rather than numbers. The objects of this research are employees at Perumda Tirta Pakuan, Bogor. The research carries out analysis of the data obtained through interviews and other documents by combining and selecting data that is close to suitability related to the research study. The research results show that the role of organizational culture in improving employee performance at Perumda Tirta Pakuan Bogor is based on a talent management strategy which is an integrated system, designed to improve performance through the process of attracting and selecting, developing, utilizing and retaining employees who have skills and talents. in order to meet current and future organizational needs. The role of career development in improving the performance of Perumda Tirta Pakuan employees in Bogor is known that career development is an activity for future career planning by the employees themselves or the company concerned so that the company can also develop itself optimally.
Improving Interpersonal Communication Skills In Forming Organizational Commitment At Telekomedika Vocational High School In Bogor R. Nur Amalia; Sri Sundari; Fernandez Hutagalung; Freddy Johanis Rumambi; Marisi Pakpahan
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 4 (2024): October : International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i4.18

Abstract

Interpersonal communication is communication between a communicator and a communicant. This type of communication is considered the most effective in changing someone's attitude, opinion or behavior, because of its dialogic nature in the form of a conversation. Commitment to the organization means the level of trust and acceptance of the workforce towards the goals of the organization and the desire to remain in the organization which is ultimately reflected in the problems above. This research has several objectives, namely to analyze interpersonal communication skills between school principals and Telekomedika Vocational School teachers and to analyze the organizational commitment of Telekomedika Vocational School teachers. This research uses descriptive qualitative, with the data collected mostly in the form of words or images rather than numbers. The subjects in this research were leaders, teachers and staff at Bogor Telekomedika Vocational School. The research carries out analysis of the data obtained through interviews and other documents by combining and selecting data that is close to suitability related to the research study. The results of the research show that interpersonal communication can be done by improving communication so that they are more motivated to complete the work given by the organization, developing a positive attitude and attention to work in each teacher, setting work goals and trying to improve teachers' work knowledge. It is known that teachers' organizational commitment at Telekomedika Vocational Schools means that teachers as educators and instructors should have a commitment to the organization as a process that is not only limited to creating new ideas or thoughts. The idea must be implemented through an adoption process, and adoption is the decision to use commitment to the organization as a whole as the best course of action.
Evaluation Of The Flipped Learning Program In Improving Students' English Proficiency At Lembaga Bahasa LIA Cibinong Rhinomuraena Murtoaji Abikusno; Sri Sundari; Auderey G. D. Tangkudung; Marisi Pakpahan; Rudianto Rudianto
Management Dynamics: International Journal of Management and Digital Sciences Vol. 1 No. 4 (2024): October : International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v1i4.19

Abstract

This study analyzesthe effectiveness of the flipped learning program in enhancing the English language proficiency of students at LembagaBahasa LIA Cibinong. Using a descriptive qualitative approach, the study adopts the Kirkpatrick evaluation model, which includes four aspects: student reactions, the learning process, behavior change, and the final outcomes of the program implementation. Data were collected through observation, interviews, and documentation, and analyzed through stages of condensation, presentation, and conclusion drawing. The subjects of the study involved the branch manager, academic staff, instructors, as well as students from LIA Cibinong and Jalan Baru, with the study being conducted from May to July 2024. The results of the study show that the implementation of flipped learning received positive feedback from students, increased active participation in class discussions, and developed critical thinking skills. Students also reported improvements in their English skills, particularly in speaking, listening, and vocabulary acquisition. Although challenges such as self-motivation and technological limitations still exist, the program has proven effective in enhancing the quality of learning and students' social skills. Classroom observation evaluations confirmed a consistent improvement in students' language skills. Additionally, the program had a positive impact on the institution's business growth. In conclusion, flipped learning has been shown to be an effective method and is worth further development atLembaga Bahasa LIA Cibinong. Recommendations for further development include optimizing learning motivation through gamification, improving the quality of materials, enhancing facilities, and providing additional training for teachers to maximize the potential of this method. 
Co-Authors Ahmad Rofiq Armein Sjuhary Rowi Auderey G. D. Tangkudung Bernadi Gamal Salam Deviari Damaliata Soemarno Fernandez Hutagalung Fidya Karina Freddy Johanis Rumambi Kevin William Gautama Mardi Siswoyo R. Nur Amalia Ratna Prayogi Rhinomuraena Murtoaji Abikusno Rudianto Rudianto Selfi Purnawirawati Sri Sundari Teguh Setiadi