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All Journal JURNAL AGRICA JURNAL ILMIAH KOHESI Jurnal Manajemen dan Organisasi Review (MANOR) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Joong-Ki : Jurnal Pengabdian Masyarakat JURNAL AGROTEKNOSAINS JURNAL REGIONOMIC
Menanti Br Sembiring
Fakultas Ekonomi, Universitas Quality
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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PENGARUH KUALITAS PELAYANAN DAN PRICE DISCOUNT TERHADAP KEPUASAN PELANGGAN PADA REDDOORZ NEAR MIKIE HOLIDAY BERASTAGI Ingan Ukur Br Sitepu; Menanti Sembiring; Feri Fernandes Ginting
JURNAL REGIONOMIC Vol 4, No 1 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i1.687

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh kualitas pelayanan dan price discount terhadap kepuasan pelanggan pada Reddoorz Near Mikie Holiday Berastagi. Metode analisis data dilakukan dengan analisis regresi linear berganda. Hasil penelitian menunjukkan secara simultan kualitas pelayanan dan price discount berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial Kualitas Pelayanan berpengaruh signifikan terhadap kepuasan pelanggan namun Price discount tidak berpengaruh signifikan terhadap kepuasan pelanggan Reddoorz Near Mikie Holiday Berastagi. Hasil koefisien determinasi menunjukkan sebesar 0,183 yang berarti 18,30% kepuasan pelanggan dipengaruhi oleh variabel kualitas pelayanan dan price discount.
ANALISIS PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN JASA PADA PT. PRUDENTIAL LIFE ASSURANCE KABANJAHE Menanti Sembiring; Benni Purba
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is aim to investigate the influence of promotion towards the increasing of sale service in PT. Prudential Life Assurance, Kabanjahe. Population of this research is about 724 of people and to be taken about 88 of people to become sample. Technique of collecting data which is used is by questioner that by doing sharing questioner to respondent. Technique of analyzing data which is used is Simple Linier Regression, and also for investigating the contribution of promotion’s variable towards the increasing of sales, there will be used determination coefficient formula (R2 ). After analyzing the data, we will get regression formula Y = 5,678 + 0,805X + e automatically. Then, we will get the value of determination coefficient (R2 ) about 0,606 which mean that the promotion that has been done by PT. Prudential Life Assurance was able to influence the increasing of assurance sale service about 60,60 % and its rest about 39,40 % was influenced by the other factor. For testing hypothesis in this research, used test t and gotten the value of tcalculated = 11,513, and t table = 1,662. So, by this investigation can be known that promotion is able to influence the increasing of sale significantly in PT. Prudential Life Assurance, Kabanjahe.
ANALISIS PEMASARAN JASA DI SUITE PAKAR HOTEL BERASTAGI Ingan Ukur Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 3, No 2 (2021): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v3i2.586

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganalisis Pemasaran jasa di Suite Pakar Berastagi . Adapun jenis penelitian ini menggunakan jenis penelitian kualitatif dan kuantitait, yaitu data kualitatif adalah data yang diperoleh dalam bentuk informasi lisanAnalisis SWOT strategi pemasaran jasa pada hotel Suite Pakar Berastagi yaitu:Berdasarkan tabel matriks IFAS dan EFAS didapat hasil pada faktor eksternal yaitu peluang sebesar 2.12 dan ancaman 0,58 dan selisih antara faktor eksternal pada hotel Suite Pakar Berastagi sebesar 1,54. Data tersebut diambil dari tabel matriks EFAS. Peluang ini dapat dikatakan peluang yang besar dikarenakan diukur dari parameter dengan 1,00 (tidak penting) dan 4,00 (sangat penting). Kemudian jika dilihat dari faktor internal yaitu kekuatan sebesar 2,27 dan kelemahan sebesar 0,75 serta selisih diantara kedua faktor tersebut sebesar 1,52, sehingga hasil selisih antara faktor eksternal dan internal yang ada pada hotel Suite Pakar Berastagi dimasukkan ke dalam diagram analisis SWOT yang ada pada gambar 4.2. Dari diagram analisis SWOT hotel Suite Pakar Berastagi dapat membuat strategi agresif untuk menjalankan perusahaannya. Pada strategi ini, hotel Suite Pakar Berastagi dapat meningkatkan atau mempertahankan strategi pemasaran jasa yang selama ini dilakukan seperti menyediakan makanan dengan varian beragam dan enak, karyawan berpenampilan yang rapi, sopan, dan ramah, menyediakan jasa tour dan fasilitas pernikahan, banyaknya pilihan kamar, dan waktu pelayanan selama 24 jam yang mengutamakan kualitas pelayanan yang baik kepada pengunjung.      
ANALISIS PENGARUH KUALITAS PRODUK KERANJANG TERHADAP KEPUASAN PELANGGAN PADA PURREBRA DI PECEREN BERASTAGI Benni Purba; Menanti Sembiring; Ingan Ukur Sitepu; Piman Bastanta Barus; Edo Rivaldy
JURNAL AGROTEKNOSAINS Vol 6, No 2 (2022): JURNAL AGROTEKNOSAINS
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/ja.v6i2.802

Abstract

This study aims to determine and analyze the effect of product quality on customer satisfaction at PURREBRA Peceren Berastagi. The study used a descriptive approach. The population in this study are all customers of the PURREBRA Peceren Berastagi basket.  The number of research samples taken as many as 100 people, with the Accidental Sampling approach, which is a sampling technique based on chance, namely anyone who happens to buy a basket if it is deemed suitable as a sample. Analysis of the data used is descriptive analysis and linear regression analysis. Data were collected by questionnaire. The results showed that: product quality has a significant effect on customer satisfaction PURREBRA Peceren Berastagi where the value of t = 6.556 with sig. 0.000 > t table = 1.666. The regression equation Y= 10,410 + 0,636X + e. R Square value of 0.305 means 30.50% and the remaining 69.50% is influenced by other factors not examined in this study.
Pelatihan Kewirausahaan Makanan Khas Budaya Karo di UD Silangit Kabanjahe Kabupaten Karo Ingan Ukur Sitepu; Menanti Sembiring
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 2: Mei 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i2.1602

Abstract

In this Millennial era, there are a lot of rapid changes resulting in every time our footsteps must also change quickly for a better direction. It cannot be denied that in the end changes are able to follow it and have a negative impact on those who are slow to respond. Of the many changes that have occurred, the most important changes to pay attention to are changes in human thinking patterns, changes in lifestyle, tastes and personal behavior, from children to adults, both in cities and villages which ultimately affect one's view of something. including changes in the mindset of our students today. The background of why entrepreneurship is necessary is to be able to look at a better future. With entrepreneurship, it is hoped that someone will be able to be independent, create jobs for others, and be the boss of their business. In other words, it is better to pay a salary than to be a salary person. It is necessary to create a climate that can change the mindset, both mental and motivation of parents, lecturers and students so that later their children are accustomed to creating jobs rather than looking for work. One way is to change the mentality and motivation that has been so embedded in every human being, especially in the Karo Culture Food Entrepreneurship Training UD Silangit Karo Regency.
Analisis Disiplin Dan Kinerja Karyawan CV. Momo Jaya Lingga Kecamatan Simpang Empat Menanti Sembiring; Ingan Ukur Br Sitepu; Egianina Br Sitepu; Nanda Lestari Lubis
MANOR: JURNAL MANAJEMEN DAN ORGANISASI REVIEW Vol. 5 No. 1 (2023): MANOR: JURNAL Manajemen dan Organisasi Review
Publisher : Program Studi Manajemen Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v5i1.484

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana disiplin dan kinerja karyawan. Penelitian ini dilakukan pada CV. Momo Jaya Lingga Kecamatan Simpang Empat. Penelitian ini menggunakan metode penelitian kualitatif. Data diperoleh melalui wawancara dengan informan. Sebagai informan dalam penelitian ini adalah pimpinan dan karyawan CV. Momo Jaya Lingga sebanyak 7 orang. Hasil penelitian diketahui bahwa disiplin dan kinerja karyawan sudah cukup baik namun perusahaan masih perlu menambah jenis kompensasi yang diberikan kepada karyawan, karena akan sangat berpengaruh terhadap disiplin karyawan. Guna meningkatkan kinerja diperlukan pelatihan bagi karyawan, selain itu pimpinan harus melakukan pengawasan yang lebih baik untuk menjaga kualitas produk yang dihasilkan. Kata kunci: Disiplin kerja; kinerja karyawan
Co-Authors Benni Purba Br Karo, Salsalina Conie Nopinda Br Sitepu Edo Rivaldy Egianina Br Sitepu ESRA TARIGAN Feri Fernandes Ginting Ingan Ukur Sitepu Ingan Ukur Sitepu Menanti Sembiring Nanda Lestari Lubis NEVIA YANTI Piman Bastanta Barus Putri Yulianti Hutasoit Rikawati Ginting Munthe Sriwahyuni Br Tarigan