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Pengaruh Live Streaming Shopping Dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Fashion Pada Aplikasi Tiktok Shop Tahun 2023 Amin, Muhammad Miftakhul; Taufiqurahman, Endang
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10652432

Abstract

This research aims to understand the correlation, partial influence, and simultaneous influence of Live Streaming Shopping and Sales Promotion on Fashion Product Purchase Decisions on the TikTok Shop Application in 2023. The research method uses a descriptive and verification quantitative approach. The sample in this study was 385 respondents taken from the unlimited population of TikTok users in Indonesia using the Lemeshow formula. The sampling technique in this study used a non-probability sampling technique with a purposive sampling method. Data analysis in this research uses path analysis and hypothesis testing using the t test and f test. By using Microsoft Excel tools, Method of Successive Interval (MSI), and the SPSS application version 25. The results of the analysis of this study show that the correlation between Live Streaming Shopping and Sales Promotion is strong, with a coefficient of 0.652, which indicates a positive and significant relationship. Live Streaming Shopping has a partial effect of 26.2% on Purchase Decisions, while Sales Promotions has a partial effect of 35.1%. The simultaneous effect of Live Streaming Shopping and Sales Promotion on Purchasing Decisions is 61.4%, while the remaining 38.6% are other variables not examined in this study.
Contributions and Challenges of the Industrial Sector to Indonesia's Economic Development in the Era of Industrialization (2015–2024) Safariyani, Eva; Taufiqurahman, Endang
Journal of Development Research Vol. 10 No. 1 (2026): Volume 10, Number 1, May 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v10i1.500

Abstract

The industrial sector plays a strategic role as a key driver of economic development through increased productivity, job creation, and strengthening the export base. This study aims to analyze the industrial sector's contribution to Indonesia's economic development by emphasizing its determinants of success and limitations. The method used is a literature study enriched with descriptive-comparative quantitative analysis using secondary data from 2015–2024 sourced from the Central Bureau of Statistics and the World Bank. This approach was chosen because the research objective was not only to explain the theoretical concept regarding the relationship between the industrial sector and economic development, but also to examine the latest empirical evidence. The results indicate that the determinants of industrial performance include physical capital, human capital, the quality of institutions and policies, technology transfer and knowledge spillover, market structure and trade orientation, inter-sectoral linkages, financial capacity, and digital infrastructure. Each factor has advantages and disadvantages that have implications for the effectiveness of industry's role in development. Overall, the industrial sector has been shown to contribute significantly to Indonesia's economic growth through job creation, increased productivity and innovation, and strengthened investment and exports. These findings emphasize the importance of adaptive industrial policies to address the challenges of early deindustrialization and digital transformation. Empirical studies show that the industrial sector continues to play a significant role in Indonesia's economic development from 2015 to 2024. Industry contributes significantly to economic growth and job creation, despite facing global automation trends.