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All Journal Nusantara Hasana Journal Jurnal Pengabdian Kepada Masyarakat MAKARDHI JER
I Made Sudarma
Institut Agama Hindu Negeri Gde Pudja Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences

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PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT MELALUI PEMBENTUKAN KELOMPOK USAHA BERSAMA KERAJINAN “INKA” DI DESA TAMAN SARI KECAMATAN GUNUNG SARI KABUPATEN LOMBOK BARAT Ni Luh Putu Anom Pancawati; I Made Ngurah Oka Mahardika; I Made Sudarma
Nusantara Hasana Journal Vol. 1 No. 6 (2021): Nusantara Hasana Journal, November 2021
Publisher : Nusantara Hasana Berdikari

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Abstract

Banjar Rojong Dusun Rendang Bajur Taman Sari Village, Gunung Sari District, West Lombok Regency has the potential of resources in the form of coconut trees that are available quite abundantly and is one of the areas producing woven craft center woven lidi "inka". But that potential is not balanced with the creativity of the community in managing it, instead encountered several obstacles, one of which is still working individually to utilize the potential for raw material resources. Especially during the COVID-19 pandemic has an impact on the uncertainty of their income and well-being.  As one of the efforts to overcome the problem is to provide knowledge and information to the community and the formation of joint business groups through community service activities. This service is carried out in collaboration between community service teams consisting of lecturers and students with the community. This devotional activity consists of program preparation, program implementation and the establishment of joint business groups as an output of the implementation of community service. The majority of the inka crafter who are the womens are very enthusiastic and excited about the implementation of this devotion program. With the establishment of a joint business group, the "inka" crafter will more easily manage the productivity of its woven products and gain easy access to the application of capital assistance to related parties.
Pelatihan Membuat Banten Pejati bagi Masyarakat Desa Wisata Spiritual Suranadi Lombok Barat Desak Putu Saridewi; I Made Sudarma; Ide Kade Suparta; I Nengah Putra Kariana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.537 KB) | DOI: 10.52352/makardhi.v1i1.594

Abstract

Community Service Activities in the form of training to make banten pejati, aims to develop human resources as support for spiritual tourism in Suranadi village, West Lombok Regency. This activity is motivated by the absence of traders who provide banten pejati in the village, even though as a spiritual tourism area it is an attraction for tourists who want to pray. The availability of banten pejati sellers in spiritual tourism areas can also make it easy for tourists, especially those from outside the region. Based on these observations, to accommodate and develop Human Resources in Suranadi village, a training program for making banten pejati in simple packaging is needed without losing its philosophical meaning. Data collection methods used in this training program are observation, interviews, and documentation. The training begins with strengthening the understanding of the philosophy of banten pejati, then continues with demonstrations and practice in groups. The results of the evaluation showed that the participants were enthusiastic about participating in the training and showed their respective creativity in the form of the ability to make tetuasan, the design of banten pejati which was minimalist, practical, economical, and fast (in a short time). Participants are expected to be able to build the skills gained from this training in an ongoing and independent manner.
Strategi Pemasaran Produk Pegadaian Untuk Akuisisi Nasabah Baru Melalui Pemanfaatan Aplikasi Pegadaian Digital Service (PDS) Ketut Antara Jaya; I Made Sudarma
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2101

Abstract

Perkembangan layanan keuangan digital mendorong Pegadaian untuk mengoptimalkan strategi pemasaran berbasis aplikasi. Penelitian ini bertujuan menganalisis strategi pemasaran produk Pegadaian dalam mendukung akuisisi nasabah baru melalui pemanfaatan Aplikasi Pegadaian Digital Service (PDS) di Unit Pegadaian Cabang Bung Karno. Penelitian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa PDS meningkatkan efisiensi pelayanan dan mendukung pemasaran digital, dengan penerimaan nasabah dipengaruhi oleh persepsi kemudahan dan kebermanfaatan. Implikasinya, optimalisasi PDS dan peran aktif pegawai penting untuk meningkatkan efektivitas pemasaran dan akuisisi nasabah.
Co-Authors I Made Ngurah Oka Mahardika I Nengah Putra Kariana Ide Kade Suparta Ketut Antara Jaya Pancawati, Ni Luh Putu Anom Saridewi, Desak Putu