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Ardhansyah Putra Hrp
Universitas Muslim Nusantara Al-Washliyah
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The Effect of Student’s Mix Marketing Services on Student's Interest in Saving at Syari’ah Bank Muhammad Hilman Fikri; Abd. Rasyid Syamsuri; Julianto Hutasuhut; Ardansyah Harahap; Solawati Nainggolan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3730

Abstract

This study aims to determine and analyze how much the influence of mixmarketing service on students' interest in becoming customers at Syari’ah banks. In finding out which variable is the most dominant, this type of research is quantitative research. This research used numerical data and analyzed through statistics. The data collection in this study used a questionnaire. Questionnaires were distributed directly to students who were the objects of this research. The population in this study were students of the Economics Faculty, Alwasliyah Medan, totaling 260 people. Based on calculations using the Slovin formula, the sample obtained was 158.The questionnaire given using the Likert scale measurement basic scale. Data were analyzed using validity and reliability tests, classical assumption test, multiple regression analysis (correlation coefficient test, coefficient of determination test), F test and T test with the help of SPSS software. The results of the study through the F test showed that the product, location, promotion, price, service quality variables simultaneously had a positive and significant effect on student interest in becoming customers at Syari’ah Banks. Meanwhile, the t-test results show that the product, promotion and price variables have no partial positive effect. While the variables Location and Service Quality have a positive and significant effect on student interest. The dominating variable, that is service quality, has a positive and significant effect on student interest in becoming customers.
Co-Authors , Yunita Sari Rioni Abd. Rasyid Syamsuri Adinta Oktaningrum Pramesty Adrial Falahi Agustina Pratiwi Alistraja Dison Silalahi Alistraja Dison Silalahi Andriyani Wirananda, Henny Apliniari Yuniar Astuti Atika Wardati Hubbi Desyandri Desyandri Dwi Saraswati Fahmi Kurniawan Fitria Wardani Hadian, Arief Ikhah Malikhah Ikhah Malikhah Indra Lesmana Jarungjung Hutagaol Julianto Hutasuhut Khadizah Hairani Lesna Tarida Nasution Lili Fizriah, Henny Andriyani Wirananda M.Anggra Hasibuan M.Dhani Habra Melly Andriana Muhammad Arifin Pasaribu Muhammad Hilman Fikri Muhammad Yasir Nurul Azmi Nurul PUTRI WULANDARI Randi Rian Putra Remi Syahdeni Rizqy Fadhlina Putri Rizqy Sari Mutiara Noor Shita Tiara Siregar, Ina Namora Putri Siti Lam'ah Nasution Solawati Nainggolan Tri Wulandari Welli Yesi Ekawati