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All Journal Jurnal Pengabdian UntukMu NegeRI EKONOMIS : Journal of Economics and Business Jurnal Pengabdian Masyarakat Waradin Journal of Business Studies and Management Review
AGESHA MARSYAF
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI AGESHA MARSYAF; ADE OCTAVIA; ERIDA ERIDA
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.503 KB) | DOI: 10.22437/jbsmr.v2i2.7219

Abstract

The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas
Analisis Experiential Marketing Berupa Sense, Feel, Think, Act dan Relate serta Pengaruhnya terhadap Kepuasan Pengunjung Taman Rimba Zoo di Kota Jambi Mustika Mustika; Agesha Marsyaf; Iis Niyati
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.822

Abstract

This research is entitled “ Experential Marketing Analysis in the form of Sense, Feel, Think, Act and Relate and their Effects in Visitor Satisfaction at Taman Rimba Zoo in Jambi city”. The objectives of this research are; 1) To find out and analyze the description of sense, feel, think, act, relate and visitor satisfaction at Taman Rimba zoo. 2) to find out and analyze the influence of Sense, Feel, Think, act and Relate on visitor satisfaction at Tamn Rimbo zoo. Based on the research results show that; 1) the results of the descriptive analysis show that sense, feel, think, act, relate and satisfaction are going well and can make a positive contribution to Taman Rimba Zoo in Jambi city. 2) the results of partial hypothesis testing show that the experiential marketing variable consisting of think and act has a positive and significant influence on visitor satisfaction at Taman Rimba Zoo in Jambi city and Simultaneously or together sense, feel, think, act and relate have an effect on visitor satisfaction at Taman Rimba Zoo in Jambi city.
Pemanfaatan Teknologi Dalam Pemasaran Produk Tenant Inkubator Bisnis Teknologi LPPM Universitas Muhammadiyah Jambi Ediansa, Oka; Zulfikri Akbar; Saleh Yaakub; Agesha Marsyaf; Iwan Eka Putra
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 2 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i2.7430

Abstract

Di era digital dan teknologi informasi yang terus berkembang pesat, melalui teknologi informasi pelaku usaha UMKM harus bisa mengimbangi perubahan zaman yang mana informasi dengan cepat dan mudah di akses, teknologi telah mengubah aturan dasar pemasaran di dunia yang tradisional menjadi digital marketing, ini menjadi peluang bagi pelaku UMKM untuk memasarkan produknya dengan memanfaatkan digital. Tujuan Pengabdian ini adalah untuk membantu pelaku UMKM yang merupakan Tenant Inkubator Bisnis Teknologi (IBT) LPPM UM Jambi. Metode yangdigunakan adalah (1) memberikan pelatihan pemanfaatan teknologi canva dalam membuat desain logo dan kemasan, (2) memberkian pelatihan memanfaatkan teknologi dalam memasarkan produk ke media social, (3) pendampingan kepada mitra untuk memperoleh hasil yang di peroleh dari kegiatan pengabdian (1) mengetahui pemanfaatan teknologi dalam membantuk mendesain logo dan kemasan produk, (2) mengetahui pemanfaatan teknologi dalam memasarkan produk di media social dengan baik.
Penulisan Tugas Akhir Berbasis Syntesis Literatur Review dalam Bidang Ilmu Manajemen Endah Tri Kurniasih; Iqra Wiarta; Ermaini Ermaini; Ade Irma Suryani; Agesha Marsyaf; M. Sabyan; Faradilla Herlin
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i2.536

Abstract

Novelty or newness in research is an element that shows that researchers have added value that will differentiate it from previous research. Research that has added value will show new findings so that it can contribute to science. This community service aims to carry out final assignment writing training for students of the University of Muhammadiyah Jambi in the field of management science using the Synthesis Literature Review method to find Novelty or newness in research. This training was attended by 40 final semester students and 7 lecturers who provided material for 1 day. The final result of this writing training is in the form of new findings or Novelty which are the basis or background for writing the final assignment of students in the field of management science. There are 40 proposal titles obtained from the results of this training consisting of 25 financial management titles, 5 human resource management titles and 10 marketing management titles. It is hoped that with this training, the next students can complete their final proposal assignments in the form of a thesis.
Co-Authors Ade Irma Suryani Ade Octavia Ediansa, Oka Endah Tri Kurniasih erida erida Ermaini Ermaini Faradilla Herlin Iis Niyati Iqra Wiarta M. Sabyan Mustika Mustika Putra, Iwan Eka Yaakub, Saleh Zulfikri Akbar