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All Journal IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal Of Management Science (JMAS) Journal of Research in Business, Economics, and Education Enrichment : Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi International Journal of Management Science and Information Technology (IJMSIT) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Pengabdian Pelitabangsa Central Community Development Journal Dedikasi : Jurnal Pengabdian Lentera Fundamental and Applied Management Journal DEAL: International Journal of Economics and Business
Nur Aeni
Universitas Pelita Bangsa
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Legal Counseling "Stop Bullying as a Prevention of Student Bullying" at SMAN 1 Cikarang Pusat Nining Yurista Prawitasari; Akbar Sayudi; Nuraeni
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 1 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i1.2879

Abstract

Bullying is a social problem that never ends in society. These problems can be found in various social contexts such as education, the world of work, even in everyday life. Perpetrators and victims also come from various age backgrounds. Children and adolescents are an age that is vulnerable to bullying. Schools are the places most frequently encountered cases of bullying, in fact, sometimes this problem has been internalized with other activities such as the new student orientation period. Bullying behavior in the school environment can create an environment that is less supportive of students' self-development, can hurt students, so they feel unwanted and rejected by their environment. This of course will have an effect on various student activities at school. The causes of bullying are caused by family factors, environmental factors, school factors and social environment factors. Bullies are students who have more physical or social strength than other friends, have a high temperament, and have a low sense of empathy. Victims of bullying who often fight against perpetrators, but some of them obey the perpetrator's orders and don't dare because they are afraid. Therefore, to tackle bullying, every school needs counseling that can increase students' understanding of bullying. The methods used in this extension are (1) lectures; (2) discussion; (3) feedback; and (4) video playback. The results of the counseling show that there is awareness among students that bullying can come in various forms. Students also realize the need for their role in reducing cases of bullying that occur at school.
ANALYSIS OF INTEREST IN BUYING MAYBELLINE COSMETICS WITH THE INFLUENCE OF SOCIAL MEDIA, PRODUCT QUALITY AND PRICE Nuraeni Nuraeni; Agustini Tanjung; Dadang Heri Kusumah; Primaraga Sumantri Indra Wicaksana
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

For a woman appearance and beauty is one of the most important things. Maybelline is one of the favorite beauty cosmetic brands for some women in Indonesia. There are many cosmetic competitors in Indonesia, but still Maybelline is still one of the best-selling beauty products traded in Indonesia. This study aims to determine, examine, and analyze how the influence of social media, quality and price on buying interest. This research was conducted on people who live in South Cikarang. With a total of 112 respondents. This study uses a quantitative approach and the data used are primary data obtained from the distribution of questionnaires conducted online. The method used in this study is the multiple linear regression method using the IBM SPSS version 23 software application. The results of this study indicate that: (1) social media has a positive effect on buying interest, (2) quality does not have a positive effect on buying interest, (3 ) Price also has a positive effect on the interest in buying Maybelline cosmetics in the people of South Cikarang.
Women empowerment of youth group through paper flower crafts in Cipayung Village Emmelia Tan; Nur Aeni
Central Community Development Journal Vol. 1 No. 1 (2021): First Edition
Publisher : Privietlab

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Abstract

In this era of globalization, competition and the development of urban communities are getting tougher, this is due to the quality of human resources. The purpose of this service is to find out the strategies adopted by Cipayung Village in empowering women. This research method is through observation, interviews, and documentation. The results achieved from the women's empowerment program through paper flower craft training in the Women's Youth group in Cipayung Village are the addition of knowledge for members for skills capital that can be applied as entrepreneurial capital which later can create women who are independent, empowered, and able to raise their standards. live by increasing economic income for his family.
The Influence of Leadership Style, Motivation and Work Discipline on Employee Performance Nur Aeni; Heri Gatot Kuswanto
International Journal of Management Science and Information Technology Vol. 1 No. 2 (2021): July - December 2021
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v1i2.352

Abstract

The purpose of this study was to determine the magnitude of the influence between Leadership Style, Motivation, and Work Discipline on Employee Performance. Leadership style is one of the ways a leader influences, directs, and controls the behavior of others to achieve a goal. Motivation is a condition that drives employees who are directed to achieve organizational goals, mental attitude is a mental condition that encourages employees to strive to achieve maximum work performance. Work Discipline is a disciplined attitude that must be obeyed by all employees to achieve a goal set by the company. Employee performance is a work result that can be achieved by a person or group of people in an organization according to their authority and responsibility to achieve organizational goals. The number of samples in this study was 82 employees of PT HTSI. The sampling method used was nonprobability sampling, namely the saturated sampling method with the tool of SPSS statistical software. The results of this study prove that there is a positive and significant influence between leadership style and employee performance, there is a negative and significant influence between motivation and employee performance, there is a positive and significant influence between work discipline and employee performance.
Digital Marketing and Product Variation on Purchase Decisions Moderating by Packaging Agustini Tanjung; Nur Aeni; Vivian R. Mangahas Mangahas
DEAL: International Journal of Economics and Business Vol. 1 No. 01 (2023): October 2023
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v1i01.3280

Abstract

Consumer lifestyle in choosing products is more a simple and practical. The practicality of what consumers do is seen in consuming drinks for accompany many activities, coffee as a sample. Coffee is loved by many people. This research tested about 164 respondents, who had bought and consumed Good Day in Bekasi Regency and data collection was carried out through a questionnaire using the google form. This research aims to examine digital marketing and product variations on purchasing decisions moderated by packaging on Good Day products in Bekasi Regency. Primary and secondary data sources are used to support this research and used quantitative research. The results of this research show that: 1. Digital marketing of Good Day coffee products in Bekasi Regency is stated to have a relatively small influence (30%) so that it can encourage consumer purchasing decisions, 2 . The variety of Good Day coffee products in Bekasi Regency is stated to have a relatively small influence (44%) so that it can encourage consumer purchasing decisions. 3. Digital marketing which is moderated by Good Day product packaging in Bekasi Regency has an influence of (-10%) so it does not encourage consumer purchasing decisions, 4. Product variations moderated by Good Day packaging in Bekasi Regency have an influence of (10%)
Digital Marketing Capability and Firm Performance in B2B Industrial Ecosystems: The Parallel Mediation of Market Agility and Customer Relationship Quality Nuraeni; Agustini Tanjung; Sri Wahyuningsih; Riana Oktaviani
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.792

Abstract

Global industrial ecosystems are undergoing digital transformation, yet business-to-business (B2B) firms often report that technological investments do not consistently improve financial or operational performance, a phenomenon termed the "digitalization paradox." Grounded in Dynamic Capability Theory (DCT), this study investigates the mediation roles of market agility and customer relationship quality in the relationship between digital marketing capability and firm performance. A quantitative explanatory design was employed, with empirical data collected from 165 managerial respondents in the Jababeka Industrial Estate, Indonesia. The model was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM). The structural analysis indicates full parallel mediation. The direct impact of digital marketing capability on firm performance is non-significant (beta = 0.067, p = 0.304). Digital marketing capability shows significant positive associations with both market agility (beta = 0.503, p < 0.001) and customer relationship quality (beta = 0.551, p < 0.001). The indirect effect through customer relationship quality (beta = 0.286) is larger than the indirect effect through market agility (beta = 0.155). The results suggest that in the B2B industrial context, digital marketing capability acts as an antecedent to higher-order capabilities rather than a direct driver of firm performance. Limitations include a cross-sectional design, a single-key-informant approach, and a single-site context, which suggest that future research should adopt multi-source longitudinal designs to further validate these associations.
Pemberdayaan UMKM melalui Pendekatan AMO (Ability, Motivation, Opportunity) untuk Meningkatkan Keberlanjutan Usaha Erina Rulianti; Giri Nurpribadi; Nur Aeni; Fuzha Melyani Putri
Dedikasi: Jurnal Pengabdian Lentera Vol. 3 No. 06 (2026): Juni 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v3i06.1335

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan keberlanjutan usaha UMKM melalui pendekatan Ability, Motivation, Opportunity (AMO). Kegiatan melibatkan 20 pelaku UMKM di Kabupaten Bekasi yang menghadapi kendala dalam pengelolaan usaha, pemasaran digital, motivasi pengembangan bisnis, dan pemanfaatan peluang usaha. Pelaksanaan kegiatan dilakukan secara partisipatif melalui identifikasi kebutuhan, pelatihan, pendampingan, penerapan teknologi, dan evaluasi. Materi kegiatan mencakup pengelolaan usaha, pencatatan keuangan sederhana, penguatan motivasi kewirausahaan, pemasaran digital, serta pengembangan jejaring bisnis. Hasil evaluasi menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola usaha, memanfaatkan media digital untuk promosi, serta mengenali peluang pengembangan bisnis. Peserta juga mulai menerapkan pencatatan keuangan yang lebih teratur dan menggunakan media sosial serta marketplace sebagai sarana pemasaran. Secara keseluruhan, pendekatan AMO mampu meningkatkan kemampuan, motivasi, dan kesempatan pelaku UMKM dalam mengembangkan usaha. Kegiatan ini menunjukkan bahwa pendekatan AMO dapat digunakan sebagai model pemberdayaan yang mendukung keberlanjutan dan daya saing UMKM di era digital.
Co-Authors Agustini Tanjung Akbar Sayudi Dadang Heri Kusumah Daspar Daspar Erina Rulianti Fuzha Melyani Putri Giri Nurpribadi Heri Gatot Kuswanto Maya Tri Lestari Miftakul Huda Muhamad Ekhsan Nani Hartati Nasrun Baldah Nining Yurista Prawitasari, S.H.,M.H. Primaraga Sumantri Indra Wicaksana Rahmat Hidayat Riana Oktaviani Rismawati Sinta S. Heriyanti Sri Wahyuningsih Tan, Emmelia Titania Agrelia Vivian R. Mangahas Mangahas Wiji Saputri Yunita Ramadhani RDS