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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi KIAT Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri
Deswarta Deswarta
Fakultas Ekonomi, Universitas Islam Riau, Pekanbaru, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengalaman Nasabah Dalam Menggunakan Produk Bank Perekonomian Rakyat Unisritama: Analisis Kualitatif Terhadap Faktor-Faktor Yang Mempengaruhi Loyalitas Hamanda Hadi Saputra; Tessa Shasrini; Deswarta Deswarta; Hidayat Hidayat; Imam Taqiyuddin Al Fikri; Fyzariadi Fyzariadi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11757

Abstract

Industri Bank Perekonomian Rakyat (BPR) di Indonesia menghadapi tekanan berupa penurunan jumlah bank, kontraksi laba, dan perlambatan pertumbuhan aset di tengah ketidakpastian ekonomi. Kondisi ini menuntut BPR untuk memperkuat loyalitas nasabah sebagai fondasi keberlanjutan bisnis. Pengalaman nasabah menjadi faktor penting dalam membangun kepuasan, kepercayaan, dan komitmen jangka panjang. Penelitian ini bertujuan untuk menganalisis pengalaman nasabah dalam menggunakan produk Bank Perekonomian Rakyat Unisritama serta mengidentifikasi faktor-faktor yang memengaruhi loyalitas. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan nasabah aktif dan pihak manajemen, serta didukung observasi dan analisis dokumen. Analisis data dilakukan menggunakan Reflexive Thematic Analysis (RTA) untuk mengidentifikasi tema-tema utama dari pengalaman nasabah. Hasil penelitian menunjukkan bahwa loyalitas nasabah terbentuk melalui dua dimensi utama, yaitu pengalaman fungsional dan pengalaman relasional. Pengalaman fungsional tercermin dari kemudahan administrasi, kecepatan pelayanan, dan fleksibilitas prosedur kredit yang meningkatkan kepuasan. Sementara itu, pengalaman relasional dibangun melalui interaksi rutin, sistem penggajian internal (captive market), dan komunikasi langsung yang memperkuat kepercayaan serta kedekatan emosional. Kesimpulannya, loyalitas nasabah di BPR Unisritama memiliki karakteristik hibrida antara loyalitas struktural dan relasional, sehingga pengalaman nasabah menjadi strategi penting dalam menjaga daya saing dan keberlanjutan bank.
PELATIHAN KNOWLEDGE MANAGEMENT DAN KEWIRAUSAHAAN PADA MASYARAKAT KECAMATAN SIAK HULU KABUPATEN KAMPAR Deswarta Deswarta; Masnur Masnur; Hamanda Hadi Saputra; Aisyah Sofia Rj; Radja Bintang Pratama Hsb
Jurnal Padamu Negeri Vol. 3 No. 1 (2026): Januari : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/c0p36878

Abstract

Siak Hulu District, Kampar Regency has considerable human resource potential and local economic capacity; however, these have not been optimally supported by adequate knowledge management and entrepreneurial skills. This community service activity aims to enhance participants’ understanding and skills in applying knowledge management as a foundation for entrepreneurial development. The program was implemented through interactive lectures, group discussions, case studies, and simple practical activities involving 30 participants consisting of beginner entrepreneurs and productive community members in a one-day training session.The results indicate an improvement in participants’ understanding of knowledge creation, storage, sharing, and utilization, as well as increased motivation and readiness to develop their businesses creatively and innovatively. This activity contributes to fostering an adaptive and competitive entrepreneurial community in Siak Hulu District, Kampar Regency..
PENGARUH EMPLOYEE ENGAGEMENTS SOFT SKILL DAN HARD SKILL TERHADAP KINERJA PEGAWAI KANTOR CAMAT BATANG CENAKU KABUPATEN INDRAGIRI HULU Yongki Gusriadi; Deswarta Deswarta
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/rz7na647

Abstract

This study aims to analyze the effect of employee engagement, soft skills, and hard skills on employee performance at the Batang Cenaku Sub-District Office, Indragiri Hulu Regency. The population in this study consists of all 35 employees of the Batang Cenaku Sub-District Office, with the sampling technique using a census method. The data analysis method employed is a quantitative approach using multiple linear regression analysis processed through SPSS 27 software. The results of the study indicate that employee engagement and hard skills do not have a significant effect on employee performance, while soft skills have a positive and significant effect. Simultaneously, employee engagement, soft skills, and hard skills significantly influence employee performance. These findings imply that improving soft skills is a key factor in efforts to enhance performance within the public service environment.
ANALISIS KEPUASAN KERJA PERAWAT RUMAH SAKIT PRIMA PEKANBARU RIAU Deswarta Deswarta
Jurnal Ekonomi Manajemen Bisnis Syariah dan Teknologi Vol. 1 No. 1 (2022): Jurnal Ekonomi, Manajemen Bisnis, Syariah dan Teknologi
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/embistek.v1i1.9

Abstract

The main purpose of this study was to find out and analyze job satisfaction and expectations of nurses at Prima Pekanbaru Hospital. This research was conducted at Prima Hospital which is located at Jalan Bima No. 1 on Nangka Ujung/Tuanku Tambusai Street, Pekanbaru. The population in this study were 206 people. however, as the sample in this study, there were 67 nurses using the slovin formula. then the analysis used in this research is descriptive qualitative analysis method using purposive sampling method. The research results show that. overall respondents' responses to the variable job satisfaction are in the good category. The hospital should always further increase job satisfaction for nurses so that they are more enthusiastic about working.
Co-Authors Adil Mardiansah Aisyah Sofia Rj Amries Rusli Tanjung Arie Yusnelly Bowo Bowo Desy Mardianty Fito albajili Fyzariadi Fyzariadi Hadi Saputra, Hamanda Hamanda Hadi Saputra Hamsal Hamsal Hidayat Hidayat Imam Hanafi Imam Taqiyuddin Al Fikri Insan Kamil Wahyudi Kasmalena M. Tarjidin Masnur Masnur Radja Bintang Pratama Hsb Sabrizan Helmi Sri Indrastuti Sundari, Eva Suryadi, Nanda Tessa Shasrini Yongki Gusriadi Zakiatussholeha