Article Per Year (5 Year)
p-Index From 2021 - 2026
2.248
P-Index
This Author published in this journals
All Journal YUME : Journal of Management AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Community Service Jurnal Ekonomi IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Ekonomi, Manajemen, Akuntansi Optimal: Jurnal Ekonomi dan Manajemen
Hayanuddin Safri
Universitas Labuhanbatu
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGARUH KUALITAS PRODUK, HARGA DAN BRAND TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE REALME Hayanuddin Safri; Rahmi; Sufitrayati; Nelly; Irne Aryanie
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 1 (2024): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i1.3162

Abstract

Tujuan penelitian ini adalah untuk menganalisis sejauh mana factor kualitas produk, harga dan brand dapat mempengaruhi Keputusan pembelian handphone Realme. Metode pengumpulan data yang digunakan dengan menyajikan kuesioner kepada 97 responden. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan teknik analisis datanya menggunakan software model SPSS. Hasil penelitian menunjukkan bahwa variabel kualitas produk, harga dan brand berpengaruh terhadap keputusan pembelian produk handphone Realme di Bireuen baik secara simultan maupun secara parsial. Dapat dilihat hasil dari koefisien determinasi besar nilai Adjusted R Square yaitu 0.780, hal tersebut dapat diartikan bahwa variabel kualitas produk, harga dan brand dapat memberikan pengaruh terhadap keputusan pembelian sebesar 78% pada Toko Erafone Bireuen sedangkan sisanya atau sebesar 22,00% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini.
PENGARUH IMPULSE BUYING DAN PROMOSI TERHADAP MINAT BELI ULANG AIR MINUM MASAK DI DEPOT AZAY Agustin Nurhayati; Zuriani Ritonga; Hayanuddin Safri; Sufitrayati Sufitrayati
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.4049

Abstract

The purpose of this research is to analyze the Azay Boiling Water Depot in Juang Bireuen City to find out how impulsive purchases and promotions influence customers' interest in purchasing boiled water. The research here is purely descriptive. Although 98 customers made up the sample, little is known about the population as a whole. Observation, interviews, questionnaires, and documentation studies were used to gather data. Smart PLS (Partial Least Square) 3.0 was used for the analysis of this research. The results indicated that both impulse buying and promotion had a positive and significant impact on consumers' buying interest. This is supported by the fact that the T-Statistics value was greater than 1.96 and the P-Value was less than 0.50, indicating that the hypothesis test in this study was accepted or valid. An R-Square value of 0.901 for the purchase intent variable is readily apparent. This indicates that a 90.1% relationship exists between the two variables, with impulsive purchases and promotions having the greatest impact on consumer interest.
Co-Authors Ade Sri Wahyuni Agustin Nurhayati Bayu Eko Broto Chairul Bariah Denny Firmansyah Dewi Prilijayanti Emalia Ariska Fanny Nailufar Fauziah Hanum Iqbal Fahrenza Putra Irne Aryanie Ismail Ruslan Karimi Karimi Muhammad Diah Mulyadi Mulyadi Nelly Nelly Rahmi Rahmi Rahmi Rizkha Maulana Sri Murniyanti Sri Yanna Sufitrayati Sufitrayati Sutoyo Sutoyo Syahbudi Syahbudi Usmala Dewi Siregar Yuniman Zebua Zalikha Zuriani Ritonga