Article Per Year (5 Year)
p-Index From 2021 - 2026
1.665
P-Index
This Author published in this journals
All Journal AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Nobel Management Review Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan JER
Fitriany Fitriany
(Orc ID : Https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : YUME : Journal of Management

 1 
Effect of Marketing Mix on Decision to Choose People's Business Credit Fitriany Fitriany
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1612

Abstract

AbstrakThis study aims to determine the Effect of Marketing Mix on the Decision to Choose People's Business Credit (KUR) at Bank Mandiri Makassar Branch. This study involved 82 respondents who are active customers at Bank Mandiri Makassar Branch. Data were collected by distributing questionnaires to all respondents. Then the data analysis technique uses multiple linear regression analysis using SPSS softmare version 24. The implications of this research are that it can be used as input or consideration for banking companies to implement the marketing mix in increasing the number of people's business credit customers (KUR) and the results of this study indicate that the product, price, promotion, location, employees, physical facilities and service processes have a significant influence on the decision to choose people's business loans at PT. Bank Mandiri (Persero) Tbk. Makassar Branch. Keywords: product, price, promotion, location, employees, physical facilities, service process, people's business credit.
Co-Authors Aulia Nur Azlan Azhari Badaruddin DM, M. Rustan I Made Semadi Kamaluddin, La Ode Amijaya Muh. Said Muhammad Hidayat Nirwana Utami Rosmiati Rosmiati Sardi Sardi