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All Journal AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Mantik Nobel Management Review Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Bisnis dan Kewirausahaan JER
Fitriany Fitriany
(Orc ID : Https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Mantik

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The influence of e-commerce as a marketing medium in increasing the income of MSMEs in Makassar city Fitriany Fitriany
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4002

Abstract

E-Commerce is an alternative in marketing that can improve income of MSMEs in the era of the Covid-19 pandemic. Where is the purpose of this research for determine the effect of e-commerce on MSME income. The research method uses multiple regression analysis method starting from the sampling technique using non probability sampling with the type of purposive sampling obtained as many as 180 samples of SMEs use e-commerce in their daily transactions. This research activity was carried out on 2022 with several stages of research starting from direct interviews with respondents study. The results of this study found that the effect of e-commerce is in this case Interface (interface), Navigation (Navigation), Content (Content) and Technical (Technical) positive and significantly to the increase in income of MSMEs in Makassar City while Reliability (Reliability) has a positive but not significant effect on increasing income at MSMEs in Makassar City.
Co-Authors Aulia Nur Azlan Azhari Badaruddin DM, M. Rustan I Made Semadi Kamaluddin, La Ode Amijaya Muh. Said Muhammad Hidayat Nirwana Utami Rosmiati Rosmiati Sardi Sardi