Article Per Year (5 Year)
p-Index From 2020 - 2025
1.376
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Media Kesehatan Masyarakat Indonesia Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Journal of Community Service Learning Husnayain Business Review Asean International Journal of Business The Es Economics and Entrepreneurship Jurnal Pengabdian West Science Sinergi International Journal of Management and Business
Anna Triwijayati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry Khuan, Hendri; Yogi Sugiarto Maulana; Triwijayati, Anna; Hana Rengganawati; Zainal Arifin
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.126

Abstract

The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Kompetensi Anak Dalam Mengambil Keputusan Konsumsi serta Regulasi dan Pemberdayaan Konsumen Anak dalam Mengkonsumsi Makanan Jajanan Triwijayati, Anna
Jurnal Aplikasi Manajemen Vol. 10 No. 2 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.191 KB) | DOI: 10.21776/

Abstract

Children consumer can take consumption decisions. Children consumers are unique because they have lack abilities and cognitive skills compared to older consumers. This study aims to describe the phenomenon of children ability to make decisions independently to buy snacks. ? What is known and taken into consideration and how we can build children consumer empowerment. The method used is phenomenology. Data obtained from interview with 10 informants of children and mothers. The results show thatchildren take decisions of consumption independently but not with full consideration. Reference factors which are teachers, parents, and product determine a quick evaluation or choice of alternative of snack product. Physical and psychological needs become the basis of quick evaluation of alternative of product and purchasing decisions by children consumers. This study also gives the concept of children consumer empowerment in order make decisions.
Pendampingan Digital Marketing UMKM Bakpia di Janti Malang untuk Meningkatkan Daya Saing Pemasaran Online Satyawan, Gregorio Isaac; Triwijayati, Anna; Satyawan, Gregorio
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2472

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan pilar penting perekonomian Indonesia, khususnya di sektor kuliner lokal. Meski memiliki potensi besar, banyak UMKM masih menghadapi tantangan berupa rendahnya literasi digital dan terbatasnya strategi promosi online. Jurnal ini mengkaji hasil pengabdian masyarakat terhadap UMKM Pia Tomo, produsen bakpia di Janti, Kota Malang, dengan tujuan meningkatkan daya saing melalui pendampingan pemasaran digital yang terstruktur. Kegiatan meliputi pelatihan pengelolaan media sosial (Instagram, TikTok, Facebook), pembuatan konten visual, pemahaman algoritma media sosial, serta kampanye digital bersama micro-influencer lokal. Hasilnya menunjukkan pertumbuhan pengikut sebesar 35% dalam tiga minggu, peningkatan rata-rata interaksi hingga 120 per unggahan, serta partisipasi pelatihan mencapai 60%. Pendampingan ini berlandaskan teori Digital Marketing Adoption, Engagement Marketing, dan Capacity Building, serta mendukung SDGs poin 8 dan 9. Program ini berhasil meningkatkan kapasitas digital UMKM dan memperkuat ekonomi lokal secara berkelanjutan.
Co-Authors Astanto, Merlin Bintang Pramudya Putra Prasetya Broto, Felik Sad Windu Wisnu Etsa Astridya Setiyati Hana Rengganawati Khuan, Hendri Maria Lucia Luciana Melany, Melany Nugroho, Didit Prasetyo Oentoro, Adhipramana Prasetya, Raka Novian Adi Satyawan, Gregorio Satyawan, Gregorio Isaac Wilujeng, Lilis Lestari Winata, Christian Yudha Yogi Sugiarto Maulana Yudi Setianingsih Yulius Koesworo Zainal Arifin