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All Journal Jurnal Ekonomi Media Kesehatan Masyarakat Indonesia Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen International Journal of Community Service Learning Husnayain Business Review Asean International Journal of Business Asian Journal of Applied Business and Management (AJABM) The Es Economics and Entrepreneurship Jurnal Pengabdian West Science Sinergi International Journal of Management and Business Aktiva: Jurnal Manajemen dan Bisnis
Anna Triwijayati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Adaptation and Innovation Strategies in Facing Business Challenges: A Case Study in the Digital Industry Khuan, Hendri; Yogi Sugiarto Maulana; Triwijayati, Anna; Hana Rengganawati; Zainal Arifin
The Es Economics and Entrepreneurship Vol. 2 No. 01 (2023): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v2i01.126

Abstract

The digital industry has witnessed rapid growth, powered by innovative start-ups that drive change and transformation. In the bustling digital landscape of Bandung City, these start-ups face a multitude of challenges ranging from market uncertainties to resource limitations. This qualitative study explores how digital start-ups in Bandung City navigate these challenges through adaptation and innovation strategies. Through in-depth interviews and thematic analysis, this research sheds light on the dynamic strategies that enable these start-ups to thrive and remain competitive in the ever-evolving digital ecosystem. The findings offer practical insights for founders and decision-makers while enriching the theoretical understanding of adaptation and innovation within a localized context.
Kompetensi Anak Dalam Mengambil Keputusan Konsumsi serta Regulasi dan Pemberdayaan Konsumen Anak dalam Mengkonsumsi Makanan Jajanan Triwijayati, Anna
Jurnal Aplikasi Manajemen Vol. 10 No. 2 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.191 KB) | DOI: 10.21776/

Abstract

Children consumer can take consumption decisions. Children consumers are unique because they have lack abilities and cognitive skills compared to older consumers. This study aims to describe the phenomenon of children ability to make decisions independently to buy snacks. ? What is known and taken into consideration and how we can build children consumer empowerment. The method used is phenomenology. Data obtained from interview with 10 informants of children and mothers. The results show thatchildren take decisions of consumption independently but not with full consideration. Reference factors which are teachers, parents, and product determine a quick evaluation or choice of alternative of snack product. Physical and psychological needs become the basis of quick evaluation of alternative of product and purchasing decisions by children consumers. This study also gives the concept of children consumer empowerment in order make decisions.
Pendampingan Digital Marketing UMKM Bakpia di Janti Malang untuk Meningkatkan Daya Saing Pemasaran Online Satyawan, Gregorio Isaac; Triwijayati, Anna; Satyawan, Gregorio
Jurnal Pengabdian West Science Vol 4 No 08 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i08.2472

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan pilar penting perekonomian Indonesia, khususnya di sektor kuliner lokal. Meski memiliki potensi besar, banyak UMKM masih menghadapi tantangan berupa rendahnya literasi digital dan terbatasnya strategi promosi online. Jurnal ini mengkaji hasil pengabdian masyarakat terhadap UMKM Pia Tomo, produsen bakpia di Janti, Kota Malang, dengan tujuan meningkatkan daya saing melalui pendampingan pemasaran digital yang terstruktur. Kegiatan meliputi pelatihan pengelolaan media sosial (Instagram, TikTok, Facebook), pembuatan konten visual, pemahaman algoritma media sosial, serta kampanye digital bersama micro-influencer lokal. Hasilnya menunjukkan pertumbuhan pengikut sebesar 35% dalam tiga minggu, peningkatan rata-rata interaksi hingga 120 per unggahan, serta partisipasi pelatihan mencapai 60%. Pendampingan ini berlandaskan teori Digital Marketing Adoption, Engagement Marketing, dan Capacity Building, serta mendukung SDGs poin 8 dan 9. Program ini berhasil meningkatkan kapasitas digital UMKM dan memperkuat ekonomi lokal secara berkelanjutan.
The Role of Brand Awareness as an Intervening Influence of Product Placement in the Drama "Today's Webtoon" on Interest in Buying Scarlett Whitening Products Triwijayati, Anna; Nathania, Gladys Lugracia; Hellyani, Chatarina Aprilia
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.8254

Abstract

This study aimed to analyze the effect of Scarlett Whitening's product placement in the drama "Today's Webtoon" on buying interest with brand awareness as an intervening variable. This research uses a quantitative method with explanatory research. The sampling procedure is non-probability sampling using purposive sampling technique. The study was conducted on 272 respondents who had watched the drama Today's Webtoon and used Scarlett Whitening products. This research uses primary data, and the survey collects data through Google Forms. The type of research analysis is the path analysis method. Hypotheses are tested using T-Test and Sobel Test. The results indicate that product placement has a positive and significant effect on purchase intention with brand awareness as the intervening variable.
Pengaruh Kualitas Produk dan Desain Kemasan terhadap Impulsive buying Pembelian Produk Skincare Korea dengan Positive Emotion sebagai Moderasi Priscilla, Karina; Triwijayati, Anna; Sahertian, Pieter; Hellyani, Catharina Aprillia
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i1.3579

Abstract

Fenomena pebelian impulsif pada produk skincare Korea di Indonesia meningkat seiring dengan tren K-Beauty yang terus berkembang. Penelitian ini bertujuan untuk menguji pengaruh kualitas produk dan desain kemasan terhadap pembelian impulsif produk skincare Korea dengan emosi positif sebagai variabel moderasi. Penelitian dilakukan dengan pendekatan kuantitatif dan data disebarkan melalui kuesioner online kepada responden. Data dianalisis menggunakan Moderated Regression Analysis. Hasil menunjukkan bahwa kualitas produk dan desain kemasan berpengaruh positif signifikan terhadap pembelian impulsif (p < 0,05). Penambahan moderasi emosi positif tidak memperkuat pengaruh kualitas produk terhadap pembelian impulsif. Sebaliknya, emosi positif memperkuat pengaruh desain kemasan terhadap pembelian impulsif. Penelitian ini memberikan kontribusi dalam memahami peran emosi sebagai moderator dalam model perilaku konsumen impulsif dan implikasi praktis bagi perusahaan skincare. Temuan ini dapat memberikan fokus pada peningkatan kualitas produk sekaligus menciptakan keterlibatan emosional melalui elemen desain kemasan yang menarik guna mendorong pembelian impulsif khususnya dalam industri kecantikan yang dipengaruhi oleh tren global seperti K-Beauty.
Co-Authors Astanto, Merlin Broto, Felik Sad Windu Wisnu Etsa Astridya Setiyati Hana Rengganawati Hellyani, Catharina Aprillia Hellyani, Chatarina Aprilia Khuan, Hendri Maria Lucia Luciana Melany, Melany Nathania, Gladys Lugracia Nugroho, Didit Prasetyo Oentoro, Adhipramana Pieter Sahertian PP, Bintang Pramudya Prasetya, Raka Novian Adi Priscilla, Karina Satyawan, Gregorio Satyawan, Gregorio Isaac Wilujeng, Lilis Lestari Winata, Christian Yudha Yogi Sugiarto Maulana Yudi Setianingsih Yulius Koesworo Zainal Arifin