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ANALYSING LOGISTIC MANAGEMENT OF CULINARY SMALL AND MEDIUM ENTERPRISES IN MANADO Kerap, Stephenny Karen Rahel; Pangemanan, Sifried S.; Tumiwa, Johan .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.565 KB) | DOI: 10.35794/emba.v5i02.16740

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Abstract: Small and Medium Enterprises have significant roles in developing Indonesia?s economy. That is why developing SMEs is crucial to do and developing the whole power of SMEs should start from every single SME in Manado including empowering the core business process of SMEs including in culinary SMEs. In culinary SMEs, providing the food is the most critical aspect to do. This is where the logistic management became crucial as a business activity that supports the Production and Operation Management. Logistic Management key activities considered as the indicators in determining the current logistic management performance and strategies applied by the culinary SMEs to reach the satisfying level of logistic management performance which are the purpose of this research. Using Qualitative research methodology, nine culinary SMEs owner represented each of nine districts in Manado were being interviewed and the result showed that the logistic management performance of culinary SMEs in Manado is in proper condition and the culinary SMEs in Manado also have particular strategies that applied to their businesses and there are total of 10 logistic management strategies that generated from this research.Keywords: logistic management, small and medium enterprises.
ANALYZING THE INFLUENCE OF MOTIVATIONAL FACTORS AS ANTECEDENT VARIABLE ON STUDENTS ENTREPRENEURIAL INTENTION (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS SAM RATULANGI UNIVERSITY) Djibran, Hanifah .; Saerang, David P.E; Tumiwa, Johan .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1042.276 KB) | DOI: 10.35794/emba.v6i2.19872

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Abstract : Entrepreneurship development in the last few years has indeed become an issue of economic institutions ranging from regional, national and even international. There are several motivations for people who would like to reach what they want to achieve. Some of the people say they want to become entrepreneurs because they can make money on their own and set their own rules. This study aims to test the influence of motivational factors as antecedent variables on student’s entrepreneurial intention. Three motivational factors are obtained in this research which are Tolerance for Risk, Need for Achievement, and Self-efficacy. These factors were adapted to explore on student’s perceptions toward entrepreneurial intention, the survey information collected from 100 students of Faculty of Economics and Business Sam Ratulangi University, and the sample used in this research is the students in 6th (student who have already studied entrepreneurship). The results indicate that students have high motivation for involving the tolerance for risk, need for achievement, and self-efficacy conversely influences directly positively and significantly to entrepreneurial intention. For University, should concern about this issues because it has the closest relationship with students life.Keywords: motivational factors, tolerance for risk, need for achievement, self-efficacy, entrepreneurial intention.
A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES BETWEEN ONLINE AND OFFLINE STORE (CASE STUDY ON FASHION PRODUCT) Dumais, Lady Priscillia; Tumbuan, Willem J.F.A; Tumiwa, Johan R
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.857 KB) | DOI: 10.35794/emba.v5i3.17476

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Abstract: Consumers have become a demanding target and an important factor to running fashion business. Fashion is accepted by the consumers and influences their behavior in many ways to buy a new product. Shopping is an activity that certainly done because of need or simply to fulfill a desire. The aim of this research is to analyze consumer preferences between online and offline store in Manado based on price, availability of brand and product, promotional schemes, standardization of product and family or social experience. This research is quantitative type of research, which uses primary data obtained through questionnaires and uses independent sample t-test as the analytical tool. The population of this research is peoples in Manado who has experience shopping in Online and Offline Store, where the sample size is taken from 100 respondents who also has experience with Online and Offline Store. The analysis and discussion from this research found that there is significant difference between online and offline store measured by price and promotional schemes. And there is no significant difference between online and offline store measured by availability of brand and product, standardization of product and family or social experience. Besides all these, there are some recommendations for online and offline store in fashion product that can be used as a reference for the development and deepening of knowledge management marketing, especially consumer preferences.Keywords: online and offline store, consumer preferences, fashion product.
THE COMPARISON ANALYSIS OF PRICE TOWARDS QUALITY, HOSPITALITY, AND DESIGN BETWEEN FOUR POINTS HOTEL AND LAGOON HOTEL Kindangen, Indah Rani Jessica; Pangemanan, Sifrid S.; Tumiwa, Johan .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (935.446 KB) | DOI: 10.35794/emba.v6i2.19724

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Abstract: Hotel Lagoon and Four Points have a place in the central shopping area and both hotels are very strategic, access to go to the mall is very easy. which makes this hotel has a difference is to parked in the lagoon hotel is very easy to find and the location of the hotel lagoon is quite far from the streets, lagoon hotel is located behind the Bahu Mall, while for Four Points own place one with Manado Town Square, for parking also had to share with Mantos and in the end it was difficult to find an empty parking lot. The location of the four points hotel is close to the streets so for access using public transport more easily. the price offered is also different. for the size of hotels such as lagoon can be categorized as luxury hotel but the price given by the hotel is cheaper than the four points hotel. while the price offered by four points higher., in terms of hospitality Hotel Lagoon has employees who cater to visitors very friendly and faster to respond than the Four Points, and seen from the design Lagoon has a spot to take pictures for the hobby by taking pictures and also distinguishes the Lagoon and Four points from its design, for the building design between the Lagoon and the more luxurious Four Points Lagoon than the Four Points. ­­Keywords: price, hospitality, design 
ANALYZING THE EFFECT OF BRAND PERSONALITY AND BRAND EXPERIENCE ON CUSTOMER LOYALTY (A STUDY OF SAMSUNG GALAXY SMARTPHONE) Tamalero, Feiby; Tumiwa, Johan R.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 5 (2016): JE Vol. 4 No. 3 (2016) Hal. 236 - 301
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.59 KB) | DOI: 10.35794/emba.v4i5.13807

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Abstract : Marketing in its course of development is in a phase in which the organizations are no more only thinking of finding new customers, and nowadays one of the most important goals of marketing is demand management through pushing customers up the loyalty ladder. Customer loyalty is considered to be among the most important and key factors for business success. The goal of the company is to create sustainability and profitability relations with their customers through offered their superior brandto achieve the competitive advantage. This research aims to analyze the brand personality and brand experience of Samsung Galaxy Smartphone on customer loyalty which is concern on 80 respondents who are the consumers. The type of analysis is using Multiple Regression Analysis. The result shows that brand personality and brand experience influence customer loyalty simultaneously. The most significant effects oncustomer loyalty are brand experience. Keywords: Brand Personality, Brand Experience, Customer Loyalty
PERBANDINGAN KINERJA KEUANGAN BERDASARKAN STRUKTUR KEPEMILIKAN SAHAM PADA PERUSAHAAN ASURANSI DI BURSA EFEK INDONESIA Manampato, Jeane Claudia; Tommy, Parengkuan .; Tumiwa, Johan R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (948.284 KB) | DOI: 10.35794/emba.v6i3.20255

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Abstrak: Kepemilikan saham perusahaan saat ini memiliki pola perkembangan yang hampir sama diseluruh dunia, dan sebagian besar perusahaan di Indonesia cenderung terkonsentrasi. Tujuan penelitian ini yaitu untuk mengetahui kinerja keuangan berdasarkan konsentrasi struktur kepemilikan saham pada perusahaan asuransi di BEI. Metode analisis yang digunakan adalah uji beda Oneway Anova. Hasil penelitian menunjukan terdapat perbedaan kepemilikan manajerial, institusi dan NPM antara Perusahaan ABDA dan AHAP, Sedangkan ROA dan ROE tidak terdapat perbedaan. Terdapat perbedaan kepemilikan manajerial dan institusi antara Perusahaan ABDA dan AMAG, Sedangkan ROA, ROE  dan NPM tidak terdapat perbedaan. Terdapat perbedaan saham institusi, ROA dan NPM antara Perusahaan ABDA dan ASBI, Sedangkan saham manajerial dan ROE  tidak terdapat perbedaan. Terdapat perbedaan saham manajerial, institusi, ROA dan NPM antara Perusahaan ABDA dan ASDM, Sedangkan ROE tidak terdapat perbedaan. Terdapat perbedaan saham manajerial dan  institusi antara Perusahaan ABDA dan ASJT, Sedangkan ROE tidak terdapat perbedaan. Terdapat perbedaan saham manajerial, institusi, ROA dan NPM antara Perusahaan ABDA dan ASRM, Sedangkan ROE tidak terdapat perbedaan. Terdapat perbedaan kepemilikan saham institusi, ROA, ROE dan NPM antara Perusahaan ABDA dan MREI, Sedangkan kepemilikan manajerial tidak terdapat perbedaan. Sebaiknya perusahaan lebih memprioritaskan kepemilikan perusahaan dari pada kepentingan sendiri yang dapat menimbulkan konflik. Kata Kunci : rasio keuangan, kepemilikan manajerial dan kepemilikan institusional.
THE IMPACT OF VIRAL MARKETING USING SOCIAL MEDIA PLATFORMS ON BRAND AWARENESS (CASE STUDY: LANEIGE COSMETIC) Barri, Hillary Gabriella; Saerang, David P.E; Tumiwa, Johan R.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3885
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (969.927 KB) | DOI: 10.35794/emba.v5i3.18253

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Abstract:     As the development of technology in this modern era, social media is used by companies as a medium to promote and introduce their products and services to consumers, and also impacts to build their brand. Then the phenomenon of viral marketing is become increasingly popular as part of today's marketing strategy. The purpose of this study was to determine the impact of viral marketing using social media platforms on brand awareness of cosmetic brand from South Korea, Laneige. Social media that represent each social media platform are Facebook, Youtube and Instagram. The data in this study were obtained from questionnaire that distributed to 100 respondents by using purposive sampling method, where the data is further processed by multiple linear regression method. From the analysis results show that viral marketing through these three social media simultaneously gives a significant influence in building brand awareness of 51.5%, but individually only Instagram shows a greater positive effect on brand awareness than the other two variables. Keywords: viral marketing, social media, brand awareness, platform 
THE INFLUENCE OF SERVICE QUALITY TOWARDS TO CUSTOMER SATISFACTION (STUDY AT BPR PRISMA DANA MANADO) Rompas, Pamela Christania; Lapian, Joyce; Tumiwa, Johan
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 1 (2016): JE Vol.4 No.1 (2016) Hal. 1486-1604
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.707 KB) | DOI: 10.35794/emba.v4i1.12417

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Service is the most important aspect in the banking sector. Customer satisfaction is one of the objectives of marketing activities in the marketing of goods and services for public consumption. A company can improve customer satisfaction by maximizing the care and services eliminate tedious and troublesome. This study aimed to examine the effect of Quality of Service to Customer Satisfaction, and to identify the variables that the dominant influence on customer satisfaction. The method used associative and data analysis techniques are Multiple Linear Regression to analyze the influence of assurance, empathy, reliability, response, as the reality of service quality variables for Customer Satisfaction. Results of Assurance, Empathy, Reliability, response, and the fact has a significant influence on customer satisfaction in BPR Prisma Dana Manado together. Guarantee a significant effect on customer satisfaction. Suggestions can be concluded that management BPR Prisma Manado Fund should consider Assurance, Empathy, Reliability, response, and the fact that a significant effect on customer satisfaction. Keywords : service quality, customer satisfaction, rural banks
ANALISIS KINERJA KEUANGAN DENGAN MENGGUNAKAN METODE ECONOMIC VALUE ADDED (EVA) PADA PERUSAHAAN PLASTIK DAN KEMASAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2011-2015 Adiguna, Irena Neysa; Murni, Sri; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 363 - 486
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.959 KB) | DOI: 10.35794/emba.5.2.2017.15693

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 ABSTRAK: Setiap perusahaan yang didirikan bertujuan untuk memperoleh keuntungan atau laba dan memaksimalkan kekayaan dari pemegang sahamnya. Salah satu cara yang dapat dilakukan perusahaan untuk mencapai tujuan tersebut yaitu dengan mengukur kinerja keuangan perusahaan. Pengukuran kinerja keuangan dapat dilakukan dengan metode Economic Value Added (EVA). Adapun tujuan dari penelitian ini adalah untuk mengukur kinerja keuangan dengan menggunakan metode EVA. Sampel yang digunakan sebanyak 10 perusahaan plastik dan kemasan yang terdaftar di Bursa Efek Indonesia. Hasil penelitian menunjukkan 5 perusahaan mempunyai nilai EVA negatif, 1 perusahaan bernilai positif dan 4 perusahaan lainnya bernilai positif dan negatif ditahun tertentu.Kata Kunci : Kinerja Keuangan, Economic Value Added (EVA)
THE EFFECT OF PRICE AND BANK REPUTATION ON CUSTOMER SWITCHING BEHAVIOR OF BANK RAKYAT INDONESIA IN MANADO Mandagi, Pinkan Elisabeth; Tumiwa, Johan .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.422 KB) | DOI: 10.35794/emba.v6i2.19324

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Abstract: The behavior of switching becoming a serious problem especially in services companies such as bank. The behavior of customers switch banks negatively affect profit and market share. This research was designed to identify the effect of price and bank reputation on customer switching behavior of Bank Rakyat Indonesia in Manado simultaneously and partially. A quantitative method was applied to analyze data collected using convenience sampling. The result of this research showed that price and bank reputation have a significant effect on customer switching behavior of Bank Rakyat Indonesia in Manado simultaneously and partially. Bank Rakyat Indonesia in Manado needs to continue the policies concerning price such as the bank charges, interest for credit and saving, and all of the various of transaction in bank, and always mantain the reputation of bank and financial stability to improve customer trust and loyalty to subscribe and reduce the customer behavior to switch to another bank. Further research is expected to cover larger areas or regions with different demographics, especially in larger cities, so as to be able to see the switching behavior more comprehensively, not just specifically in Manado city, so the results can be compared.Keywords: switching behavior, price, bank reputation
Co-Authors Adiguna, Irena Neysa Adrian Nagy Alfa Pakasi, Alfa Alfian Ryan Henry Tanawal Andries, Jazzy . Anggi To Antonius P Rumengan Arline, Nadya . Ateng, Hana Febrina Balak, Vanesa Anastasia Barri, Hillary Gabriella Billy Wagey Bororing, Tirza Cahyani, Nidia Sri Carolus P Paruntu Carolus Paulus Paruntu Dave Danie Lie, Dave Danie David P.E Saerang David Paul Elia Saerang Desmianti Tangiduk, Desmianti Tangiduk Djibran, Hanifah . Dumais, Lady Priscillia Farlane S. Rumokoy Ferdinand J. Tumewu Ferdy Roring Frederik G. Worang, Frederik G. Hengky J Sinjal Indrie D. Palandeng Janet Devina Koapaha, Janet Devina Johanis, Kelly Kasmadi, Kartika Aprillia Kawet, Frilly Kawet, Octodavid Kerap, Stephenny Karen Rahel Kindangen, Indah Rani Jessica Lakada, Maharani Nadia Landjang, Xenia I. S. Lapian, Joice Lapian, S L.H.V.J Lapian, S.L.H.V. Joice Lapian, S.L.H.V.Joyce Lavenia Soriton, Lavenia Linda Lambey, Linda Liono, Marcelita . Lumempow, Rani Anatasia Lumunon, Dwiranni F. Manampato, Jeane Claudia Mandagi, Pinkan Elisabeth Mangindaan, Frenly . Maria Tielung Melmambessy, Thiopillo . Mentang, Indri Winda Nagy, Adrian Nagy, Adrian Szilárd Nagy, Peter Nainggolan, Mutiara . Ni Wayan Surina, Ni Wayan Nino, Yunaningsih Novi Dwi Lestari Octavia Diana Monica Tuegeh Paat, Franda Benedicta Pamela Christania Rompas, Pamela Christania Pangemanan, Sifried S. Pantouw, Emanuela Jesica Parengkuan Tommy Paulina Van Rate Paulus Kindangen Peggy Adeline Mekel Ponto, Monica . Putri Juwita Pertiwi, Putri Juwita Rivo Christian Kumowal, Rivo Christian Rumangu, Mac J. S.L.H.V Joyce Lapian Shinta Wangke, Shinta Sifrid S. Pangemanan Sri Murni Steven Wijaya Stevie N. Mawey, Stevie N. Suoth, Jonathan G. Suria Darwisito Tamalero, Feiby Ticonuwu, Feradha Tindatu, Chintya Julia Tommy, Parengkuan . Tuegeh, Octavia Diana Monica Tumbuan, W.J.F Alfa Willem J.F.A Tumbuan Wuwungan, Ivana . Zefanya Fernando Baroleh, Zefanya Fernando Zumrotin, Tsania .