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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM Journal of Asean Studies on Maritime Issues
Johan Tumiwa
University of Sam Ratulangi Manado
Earth & Planetary Sciences Economics, Econometrics & Finance Education

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FACTORS DRIVING CONSUMER PURCHASE DECISION IN SELECTING SMARTPHONE (Study: Students Of Faculty Of Economics And Business) Soriton, Lavenia; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 2 (2016): JE Vol.4 No.2 (2016) Hal. 518-640
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.405 KB) | DOI: 10.35794/emba.4.2.2016.13112

Abstract

A Smartphone is a mobile phone, generally built on with a mobile operating system that has more advance computing capability and connectivity than a feature phone. People use Smartphone less for the phone calls and more for internet browsing, social media, emails, online shopping, navigation and so many other things. Smartphone are replacing more of gadgets like digital cameras and alarm clocks. And now there has been an increasing in the number of Smartphone users in Manado. This research is aimed to analyze the factors driving buying decision in selecting smartphone for smartphone users using Factor Analysis for data reduction that summarizes the observed factors. The population refers to students of Faculty of Economics and Business with sample size as many as 110 respondents and convenience sampling used to as the sampling technique. The finding resulted there are two new factors formed from seven most dominant out of twenty variables, first factor which is Performance Expectancy divided by five items those are Technology Factors, Usability Features, Perceived Quality, Perceived Ease of Use and Brand Loyalty and second factor which is Personal Factors divided by two items those are Product Sacrifice and Consumer Attitude. The recommendations that can be drawn in this research, is the smartphone company should be able to improve the quality of its product in order to meet the customers need. Keywords: consumer purchase decision, analysis factor, smartphone
ANALYSING RELATIONSHIP MARKETING TACTICS AT PT. BANK SULUTGO SIAU Ateng, Hana Febrina; Worang, Frederik G; Tumiwa, Johan
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.693 KB) | DOI: 10.35794/emba.v5i3.17503

Abstract

Abstract: Since more competition in business nowadays, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. All of company and from every industry tried giving their best to maintained customers satisfaction. One type of services companies that important in the business world are banks that has work as a financial institution and financial intermediary for everyone. There are so many ways and differences relationship marketing tactics implemented for the customers. This study analyses the relationship of marketing tactics namely service quality, communication and price perception in PT. Bank SulutGo Siau. Used qualitative method, 10 customer were interviewed to collect the data. A semi-structure interview is used in this research to collect primary data. Result and conclusion showed that service quality, communication and price perception as became indicators in this result has positive responses from customers Bank SulutGo Siau. Keywords: relationship marketing tactics, service quality, value offers, communication.
ANALYZING THE EFFECT OF PERCEIVED VALUE AND TRUST ON PURCHASE INTENTION (Case Study of Zalora) Kawet, Octodavid; Pangemanan, Sifrid S.; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 734
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.138 KB) | DOI: 10.35794/emba.5.2.2017.15990

Abstract

Abstract: With advance progress of marketing, nowadays people don’t have to waste their time walking to the store to buy things. They only need to browse the internet and search for what they want and get it in no time. With this convenience in mind, the interest in online shopping is increasing. When customers intent to purchase product from the internet, they consider about perceived value and trust. The main objective of this study is to analyze the effect of perceived value and trust on purchase intention of Zalora. The data was collected from 100 respondents and multiple regression analysis was used to test the relationship among variables. Based on indicators explained in perceived value which are experimental value, functional value, market value and trust which are ability, benevolence, integrity they has a significant partial effect on purchase intention. The result can be maintain by giving the customer the best value and obtain their trust to sustain their purchase intention.Keywords: online shop, purchase intention, perceived value, trust
THE ANALYSIS OF PATIENT RESPONSES AFTER SALES SERVICE ON HEALTH CENTER (PUSKESMAS) TELING ATAS MANADO To, Anggi; Tumiwa, Johan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 3 (2014): Jurnal EMBA, HAL 1330 - 1442
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.308 KB) | DOI: 10.35794/emba.2.3.2014.5844

Abstract

Health is the most important thing that must be maintained by all persons in the world. The health of the people also can do their activities well and health development should be seen as an investment to improve the quality of human resources. Puskesmas is one of the two health services needed by the community in Indonesia. The main objective of this study is to analyze the Importance and Performance of patient responses after sales service using Importance Performance Analysis on Health Center (Puskesmas Teling Atas) Manado. The type of this research is descriptive quantitative methods by using Importance-Performance Analysis (IPA) as the analytical tool.  Puskesmas Teling Atas Manado has been chosen as population for the study. This research took 100 respondents in this case is patient as the sample. The result of this study show customers expectation is low importance and the high importance, perceived service and overall service quality are important and good performance, and behavioral intention is low performance and low importance on Puskesmas Teling Atas Manado. The employees have to maintained the quality of the service to make the patients more comfortable and satisfied. Keywords: service quality, after sales service, important performance analysis.
Co-Authors Adiguna, Irena Neysa Alfa Pakasi, Alfa Alfian Ryan Henry Tanawal Anggi To Ateng, Hana Febrina Cahyani, Nidia Sri Carolus Paulus Paruntu Dave Danie Lie, Dave Danie Desmianti Tangiduk, Desmianti Tangiduk Farlane S. Rumokoy Frederik G. Worang, Frederik G. Janet Devina Koapaha, Janet Devina Johanis, Kelly Kawet, Octodavid Landjang, Xenia I. S. Lapian, Joice Lapian, S L.H.V.J Lavenia Soriton, Lavenia Ni Wayan Surina, Ni Wayan Pamela Christania Rompas, Pamela Christania Paulina Van Rate Paulus Kindangen Peggy Adeline Mekel Rivo Christian Kumowal, Rivo Christian S.L.H.V Joyce Lapian Sifrid S. Pangemanan Sri Murni Steven Wijaya Stevie N. Mawey, Stevie N. Ticonuwu, Feradha Zefanya Fernando Baroleh, Zefanya Fernando