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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Quantitative Economics and Management Studies Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Abdimas Bina Bangsa Comsep : Jurnal Pengabdian Kepada Masyarakat
Siti Lam'ah Nasution
Universitas Labuhanbatu
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Comsep : Jurnal Pengabdian Kepada Masyarakat

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Strategi Pemasaran Produk Di Era Digital Pada UMKM Syukron; Amron Zarkasih; Siti Lam'ah Nasution; Muhammad Raja Siregar; Rika Syahmewah Munthe
COMSEP: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): COMSEP : Jurnal Pengabdian Kepada Masyarakat
Publisher : Asosiasi Dosen Akuntansi Indonesia

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Abstract

Marketing strategy is very important in business processes. This process is the final process of a production. Today digital-based marketing is one of the breakthroughs in the marketing world and we are required to adapt to it. Service activities for MSMEs are carried out at the Rantau Prapat MSME service in collaboration with the Rantau Prapat Pratama Tax Service Office. This activity focuses on MSME participants in Labuhanbatu, namely briefing on how to market product strategies in the current digital era with a total of 30 MSME participants. The implementation method used was lectures and questions and answers to MSME entrepreneurs who were present at the forum. The results achieved are that MSMEs can independently market products with their respective strategies in the current digital era in accordance with sales targets, MSMEs know market share and market developments in the current digital era, and can use media such as marketplaces as a place for their online sales.  
Co-Authors Abd. Halim Abd. Rasyid Syamsuri Adrial Falahi Amron Zarkasih Ardhansyah Putra Hrp AZIDDIN HARAHAP Bayu Eko Broto Dhandi Rizky Pratama Dwi Saraswati Dwita Elza Rahma Eko Suganda Hadian, Arief Julianto Hutasuhut Khairul Amri Hasibuan Lia Triana Muhammad Raja Siregar Rika Syahmewah Munthe Syukron Yuli Apriani Zulkifli Musannip Efendi Siregar