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All Journal Indonesian Journal of Applied Linguistics (IJAL) Al-Adyan: Jurnal Studi Lintas Agama Jurnal Analisa Sosiologi Khazanah: Jurnal Studi Islam dan Humaniora Az-Zahra: Journal of Gender and Family Studies Cakrawala: Jurnal Studi Islam Journal of Law, Poliitic and Humanities Jurnal Fuaduna: Jurnal Kajian Keagamaan dan Kemasyarakatan TAJDID: Jurnal Ilmu Ushuluddin Journal of Islamic Economic Laws
Roma Ulinnuha
UIN Sunan Kalijaga Yogyakarta
Religion Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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TRANSFORMASI PENGETAHUAN DAN REALITAS SOSIAL PELAKU UMK TENTANG LABEL HALAL Purnama, Muhammad Yuga; Ulinnuha, Roma
Jurnal Analisa Sosiologi Vol 12, No 4 (2023)
Publisher : UNIVERSITAS SEBELAS MARET (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jas.v12i4.71327

Abstract

This article discusses the challenges of Small Micro Enterprises (MSEs) in handling halal disruption. In the modern halal era, it is not only a matter of a stable taxonomy between what is permissible (halal) and what is not permissible (haram), but more broadly it has become a form of standardization to manage production, trade and consumption. This system can be a profitable innovation opportunity as well as a disruption for business actors, especially MSEs. The method used is a case study with interviews, observation, and documentation of the MSEs of traditional food and beverages in Sleman. The results show that MSEs experience problems with adaptation to halal certification due to existing social realities such as barriers to information, finance, infrastructure and technology. Efforts are needed to form a social reality that supports the adaptation of MSEs to halal certification such as optimizing socialization, mentoring, and other supporting facilities. Keywords: Disruption, Halal Sertification, MSEs AbstrakArtikel ini membahas tantangan Usaha Mikro Kecil (UMK) dalam menghadapi desrupsi halal. Di era modern halal bukan hanya perkara stable taxonomy antara yang  boleh (halal) dan tidak boleh (haram), tetapi lebih luas menjadi sebuah bentuk standarisasi untuk mengatur produksi, perdagangan, dan konsumsi. Sistem tersebut dapat menjadi peluang inovasi yang menguntungkan juga sebagai gangguan terhadap pelaku usaha, utamanya UMK. Metode yang digunakan adalah studi kasus dengan wawancara, observasi, dan dokumentasi terhadap UMK makanan dan minuman tradisional di Sleman. Hasil menunjukkan bahwa  bahwa UMK mengalami problem adaptasi terhadap sertifikasi halal akibat realitas sosial yang ada seperti hambatan pada informasi, keuangan, infrastruktur dan teknologi. Perlu usaha untuk membentuk realitas sosial yang mendukung adaptasi UMK terhadap sertifikasi halal seperti optimalisasi sosialisasi, pendampingan, dan sarana pendukung lainnya.. Kata Kunci: Disrupsi, Sertifikasi Halal, UMK
Co-Authors Andi Eka Putra Azhari, Munir Desika, Pratiwi Dzukroni, Arisy Abror Husnah, Nurul Kurnia, Sendi Maisun, Dara Maulidiyah, Izatul Muhidah Mumtaz Fikri Danasti Pratama, M. Guntur Sandi Purnama, Muhammad Yuga