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All Journal Jurnal KALAM EMPATI Jurnal Kebijakan Perikanan Indonesia Ulumuna Indonesian Journal of Multidisciplinary Science Studia Islamika
Saiful Umam
the State Islamic University (UIN) of Syarif Hidayatullah - Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : Jurnal KALAM

 1 
Soft-Capitalism: Business Revitalization Based on Spirituality Umam, Saiful; Kalsum, Afif Umi
KALAM Vol 14 No 1 (2020)
Publisher : Faculty of Ushuluddin and Religious Study, Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/klm.v14i1.5778

Abstract

Soft capitalism has begun to spread in Indonesia, marked by the number of Islamic businesses that are developing. This raises questions about the Islamic economic system and capitalism which seem to merge without any obstacles. In Yogyakarta, this phenomenon can be found in the Geprek Chicken and Milk (Preksu) and Waroeng Steak which is a popular economic movement in the culinary field. Specifically, from the business object, the author conducts indepth study at how the two paradigms that tend to be contradictory, capitalism and Islam, are able to go hand in hand in their manifestation based on the spiritual company. This study using the sociological approach and literature study and primary data based on field observation. The result shows that the fusion between Islamic values and capitalism produces a new phenomenon influenced by a strong moral economy from producers (entrepreneurs) and high consumer enthusiasm sustained by the role of new media. Therefore, the author argues that the growing moral value of human economies finally shatters egocentricity capitalist and Islamic is necessary as a measure of decorum (ethical) in the economy.
Co-Authors A.A. Ketut Agung Cahyawan W Idris Thaha Ismatu Ropi Jamagis, Alwaqiatul Kalsum, Afif Umi M. Syamsul Maarif M.Th.S.R. Retnaningdyastuti, M.Th.S.R. Ma'arif, Syamsul Mukhaer Pakkanna Nimmi Zulbainarni Rohastono Ajie, Rohastono Sukati Sukati