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Journal : Journal of the Community Development in Asia

Family Welfare of Micro, Small, and Medium Entrepreneurs: A Literature Study Review of Economics Yuliastuti, Ida Ayu Nyoman; Utama, Made Suyana; Marhaeni, Anak Agung Istri Ngurah; Yuliarmi, Ni Nyoman
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2576

Abstract

Family welfare is the main priority in the nation’s social welfare because the family is the smallest unit in society. The family has an important role in achieving national development goals, so family development is needed to create a prosperous family. The aim of the research is to provide empirical evidence of the influence of human capital, product innovation and online marketing on the welfare of micro, small and medium enterprise entrepreneurs. This scientific article employs qualitative methodologies and conducts literature reviews or library research as its approach. The research results show that human capital plays an important role in maintaining a business in the face of changing market situations. Product innovation carried out in an effort to increase the availability of various products can improve welfare. The use of digital marketing is becoming increasingly important for Micro, Small, dan Medium. Various recommendations can be provided to effectively oversee human capital, innovation, and online marketing in order to enhance human well-being. These include enhancing individuals’ capabilities and skills in adapting and innovating with information technology for business operations, achieved through heightened engagement in relevant training and ongoing studies in the respective field.
Family Welfare of Micro, Small, and Medium Entrepreneurs: A Literature Study Review of Economics Yuliastuti, Ida Ayu Nyoman; Utama, Made Suyana; Marhaeni, Anak Agung Istri Ngurah; Yuliarmi, Ni Nyoman
Journal of The Community Development in Asia Vol 7, No 1 (2024): January 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i1.2576

Abstract

Family welfare is the main priority in the nation’s social welfare because the family is the smallest unit in society. The family has an important role in achieving national development goals, so family development is needed to create a prosperous family. The aim of the research is to provide empirical evidence of the influence of human capital, product innovation and online marketing on the welfare of micro, small and medium enterprise entrepreneurs. This scientific article employs qualitative methodologies and conducts literature reviews or library research as its approach. The research results show that human capital plays an important role in maintaining a business in the face of changing market situations. Product innovation carried out in an effort to increase the availability of various products can improve welfare. The use of digital marketing is becoming increasingly important for Micro, Small, dan Medium. Various recommendations can be provided to effectively oversee human capital, innovation, and online marketing in order to enhance human well-being. These include enhancing individuals’ capabilities and skills in adapting and innovating with information technology for business operations, achieved through heightened engagement in relevant training and ongoing studies in the respective field.
Co-Authors A.A.Ayu Mas Suryaningrat AAIN Marhaeni Adi Suryawan agung anak aricahya Alit Puji Rahayu, Ni Kade Anak Agung Istri Ngurah Marhaeni Anak Agung Istri Ngurah Marhaeni Anak Agung Istri Ngurah Marhaeni Andriyani, Ni Nyoman Sri Anggaraini, Ni Komang Widya Ariani Ni Ketut Ayu Benny Kurniawan, I Kadek Dalem, A.A. Gede Yudha Wisantika Dewi, Ni Made Diah Kusuma Dwi Kusuma Faidah, Fitri Nur Ilmiatul Francisca Sagita Hendrayani Bayu Putri G.A. Pt. Ambara Ratih Gede Agus Satya Ariantha Gede Eka Dharma Antara Gunarta, Nyoman Adi I B Kresna Wijaya, I B Kresna I B Nyoman Kesumayuda i dewa gede agung darma putra I Dewa Gede Ngurah I Gede Wardana I Gusti Ayu Kartika Candra Sari Dewi I Gusti Bagus Indrajaya I Gusti Made Dharma Hartawan I Gusti Ngurah Kadek Agus Subagia I Gusti Ngurah Made Sugiantara I Gusti Putu Nata Wirawan I Gusti Wayan Murjana Yasa I Kadek Candra Wijaya I Komang Gde Bendesa I Made Cahyadi Arditya I Made Endra Kartika Yudha I Nyoman Mahaendra Yasa I Putu Herry Mahendra Putra I W BUDIARSA SUYASA Ida Ayu Agung Nindya Arlista Ida Ayu Nyoman Yuliastuti Ida Bagus Purbadharmaja Ida Bagus Putu Wiwekananda Ida Wayan Demung IK Sudibia Indah Aprilianti Khresna Putra, Putu Bayu Kusuma Wardana, I Gede Made Lestari, Ni Nyoman Santhi Pita Luh Made Indah Sri Handari Adiputra Made Ary Meitriana Made Heny Urmila Dewi Made Kembar Sri Budhi Made Krisna Kalpika Sunu Made Yustisa Putri Wiyatna Magdalena Silawati Samosir Mahadiani, Desak Ayu Putri Mahardika, Kadek Adi Marhaeni, AAIN mariana novena Nengah Rai Narka Suda Pratama Ngakan Putu Mahesa Eka Raswita Ni Kadek Sinarwati Ni Ketut Suwiti Ni Luh Aprilia Kesuma Ni Luh Dewi Mas Sawitri Ni Luh Putu Rossita Dewi Ni Luh Yuliani Dewi Ni Made Dwi Kusumayanti Ni Made Putri Ariani Ni Made Sri Yuni Ni Nyoman Suartini ni nyoman surya ningsih Ni Nyoman Yuliarmi Ni Putu Andari Yudastini Nian Elly Ariessi Nimas Febri Dionita, Nimas Febri Nita Antari, Ni Kadek Nugraha, I Made Aricahya Nyoman Djinar Setiawina Pramisita, Anak Agung Dinda Prasetya, Komang Dias Fitra Putra, I Putu Gede Wirama Putu Yudi Arnaya Raharja, Made Agung Rai Devia Ayub Ramda, Eduardo Edwin Riantika, Ida Bagus Adytia Sang Ketut Ari Ardiawan Sri Danawati suputra, putu agus angga arya Surya Devyanti, Ni Kadek Ariesta Sutiari, Kadek Umayanti, Ni Luh Made Sri Ayu Wijayakusuma, I Gusti Ngurah Lanang Yohanes Kristianto Kristianto