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All Journal FORUM JURNAL ILMU SOSIAL Journal of Politic and Government Studies IJEB Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Manajemen Riset Bisnis Indonesia
Susilo Utomo
Jurusan Ilmu Pemerintahan, Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Elektabilitas Calon Legislatif DPRD Dapil I Provinsi Jawa Tengah Pada Pemilu Legislatif 2014 (Dilihat Dari Perspektif Pandangan Pemilih) Jendra, Bre Ikra; Utomo, Susilo; S, Rr Hermini
Journal of Politic and Government Studies VOLUME 3, NOMOR 2, TAHUN 2014
Publisher : Journal of Politic and Government Studies

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Electability can be sized for the participants in the legislative election strategy to do to win elections more effectively and efficiently. The current electability becomes the most important factor for political parties and candidates in the competition for seats in parliament. Electability is measured by how much of a political party or candidates chosen by voters, but in determining the choice voters will have their own perception and assessment against a political party or candidate. Political culture , the level of political participation and voting behavior be the determining factor of a political party or candidate shall be elected by the voters or even not selected. So that voters become a major actor in the legislative elections. Purpose of this study was to determine and describe electability political parties and candidates in the Central Java provincial assembly constituency 1 (Unggaran , Kendal , Semarang and Salatiga) for the legislative elections of 2014 (viewed from the perspective of voters view). Sampling method in this study using a multistage random sampling with a sample of 400 respondents consisting of the voters who have registered as voters for the legislative elections of 2014 remain. The analysis technique used in this study is a descriptive analysis , frequencies analysis and crosstab analysis. The result show that the public has an ideal candidate criteria based perspective view of voters and political parties electability is not directly proportional to the electability candidates.
Strategi Politik PDIP Dalam Pemenangan Pasangan Ganjar – Heru di Pilgub Jawa Tengah Tahun 2013 Dian Purnama, Angga Arrasyid; Utomo, Susilo; Martini, Rina
Journal of Politic and Government Studies VOLUME 3, NOMOR 2, TAHUN 2014
Publisher : Journal of Politic and Government Studies

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The purpose of this study is to analyze the political strategy used by Partai Demokrasi Indonesia Perjuangan in the Central Java Governor Election 2013. In that election, PDIP carried its main cadres, Ganjar Pranowo and Heru Sudjatmoko, without a coalition with another party because they believed they could win the Central Java governor election (Pilgub Jateng) by themselves, and most importantly, they thought that if they win that election, they will be able to run the Central Java governance with their own ideology, without considering another ideology from the coalition party. And then, what about PDIP political strategy in the Central Java Governor and Deputy Governor Election 2013, in order to be able to win the vote? Although Central Java is the PDIP mass base, but2we need to realize that both opponent candidates of Ganjar-Heru were the incumbent government in Central Java.In this study, the researcher uses “the descriptive-narrative” qualitative research methods. Hopefully, this study will be able to describe the strategy that was used by PDIP in chronological way, so it will be easy to read and able to give a deeper assessment and discussion. The data were obtained through observations, interviews with all their supporting team and PDIP cadres who were involved in the process of succeeding Ganjar-Heru in the Central Java Governor Election, as well as the data obtained from the documents.Political strategies that were used by Partai Demokrasi Indonesia Perjuangan in the Central Java Governor Election 2013, conducted in the form of political campaign strategy, image/figure strategy, the mass-base strategy, pairing the prominent candidate with fellow popular PDIP cadre, community approach strategy, and general strategy. The strategies combination eventually could make Ganjar-Heru win the election with 6,962,417 votes or 48.82 % of the vote. Ganjar-Heru beat HP-Don and Bibit- Sudijono each with 20.92 % and 30.26 % of the vote.
ANALISIS KEMENANGAN H. SUPRIYADI,S.Sos TERPILIH YANG KEDUA KALINYA SEBAGAI CALON ANGGOTA DPRD KOTA SEMARANG 2014 – 2019 DILIHAT DARI PRESPECTIVE POLITIK Himawan, Cholil Joko; Utomo, Susilo; Astuti, Puji
Journal of Politic and Government Studies Vol 5, No 1 (2016): Volume 5
Publisher : Journal of Politic and Government Studies

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H. Supriyadi S.Sos is a PDIP legislators elected a second time, he was also a member of the legislative background of Private and obtain a second vote. Obtaining statistical data acquisition H. Supriyadi S.Sos voice, demonstrated the superiority and the advantages and performed as well as the implementation of the other defeated candidates not elected in the legislative elections contestants Dapil II Semarang form political strategies chosen. Political strategies is an imaging strategy Parties conducted by H. Supriyadi S.Sos, in approaching the community to achieve the goal of winning the legislative elections to gain the sympathy of the public. Formulation of the problem Seen from the point of political strategy, why H. Supriyadi. S.Sos chosen a second time as a member of Parliament Semarang.Descriptive method is a kind of research relating to the collection of data to provide a snapshot of a social phenomenon or state of the subject or the object of the research is based on facts which appear as the descriptive is a type of research relating to the collection of data to provide a snapshot of a social phenomenon or state of the subject or the object of research.The encouraging results of research and background H. Supriyadi.S.Sos become Chairman of the regional council of Semarang that encourages and background became Chairman of the Parliament is that I started my political career in the Indonesian Democratic Party of Struggle (PDIP) as a grass-roots cadres. As a member, at the lowest levels. Being a member of the party, its existence is quite prominent that friends supported his fellow members to occupy the Chair of Children's Village Branch VIII PDI Bulu Lor (1997-2000).Keywords: Victory Strategies H. Supriyadi, S.Sos using SWOT.
Analisis Kemenagan Pasangan Arief R. Wismansyah-Sachrudin Pada Pemilihan Umum Walikota dan Wakil Walikota Tangerang Tahun 2013 Sidik, Indra Ispriawan; Utomo, Susilo; ., Fitriyah
Journal of Politic and Government Studies VOLUME 3, NOMOR 4, TAHUN 2014
Publisher : Journal of Politic and Government Studies

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General Election of Mayor and Deputy Mayor of Tangerang which took place on August 31, 2013 followed by five pairs of candidates contesting for the seat of Mayor and Vice Mayor. These five pairs of candidates are competing is Harry Mulya Zein-Iskandar, Abdul Syukur-Hilmi Fuad, Dedy Gumelar-Suratno Abu Bakar, Ahmad Marju Kodri-Gatot Suprijanto, and Arief R. Wismansyah-Sachrudin.Number of (DPT) Permanent Voters List Tangerang were 1,161,855 people and the number of valid votes on election day amounted to as much as 726 351. While the number of polling stations (TPS) as many as 2,921 polling stations spread over 104 villages. In the election of 2013 yesterday Tangerang victories achieved by the pair number 5 by a vote as much as 48.01%, followed by pair number 2 by a vote 26.34%, then the pair number 3 by a vote 17.10%, while the pair number 1 and 4 respectively to get the vote by 6.43% and 2.12% .Good cooperation between the winning team, volunteers, and political parties for couples Arief R. Wismansyah-Sachrudin become one of the success factors. Political strategies and political marketing are applied also proved successful and brought the couple occupying the Mayor and Deputy Mayor of the period 2013-2018.Local elections is pentokohan event. In addition to a solid team, and the popularity of the candidate figure greatly affect the success of a candidate in winning the political battle.Keywords : General Election , Political Strategy , Marketing Politics , Tangerang .
Dinamika Konflik Internal Kadipaten Pakualaman Di Tengah Isu Keistimewaan Daerah Istimewa Yogyakarta Dipopamiak, Edyprono; Windiani, Reni; Utomo, Susilo
Journal of Politic and Government Studies Volume 2, Nomor 2, Tahun 2013
Publisher : Journal of Politic and Government Studies

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The title of this thesis is Dynamics of Internal Conflict in the Duchy Pakualaman onthe Yogyakarta Privileges Issues. This background of research for the phenomenon of a conflictin one of the most influential indigenous units in Special Region of Yogyakarta (DIY) where isthe passing of the debate on the status of the privilege in Yogyakarta. Kadipaten Pakualamanas one of the most influential, suffered internal divisions due to differences in views on thePrivileges Yogyakarta and the struggle for the throne as Paku Alam IX.Based on the above formulation of this study aims to determine the Dynamics ofInternal Conflict Kadipaten Pakulaman at the same time of the passing of the DIY Privilegesissues the enactment of Law No.13/2012 about Privileges DIY where is sets Sultan and PakuAlam Hamengkubuwono as a regional head in DIY. However, the conflict in which the kingtwin is more complex at Paku Alam are not only fighting over the throne but also the positionof the deputy governor of DIY.The formulation of the problem posed in this research is "How does that happen onDynamics of Internal Conflict in the Kadipaten Pakualaman as a result of KPH Anglingkusumodisobedience attitude and underlying factors such insubordination in 2012".The Authors in conducting this study is used descriptive analytic methods andtechniques of data taken is collect documentation and interview. Data processing also used anInteraktive model methods.The results of this research, were made known the conflict occurs because of asuccession of Paku Alam who didn’t go smoothly in 1999, the distrust factors between theinternal relatives in the Kadipaten Pakualaman Castle, indications of the intervention of outsideparties into the conflict to influence issues of privilege and the motive power of the rebellionundertaken.Keywords: Privilege, Internal Conflict, Disobedience
PERAN LSM FITRA DALAM PENGAWASAN PELAKSANAAN APBD JAWA TENGAH (studi kasus APBD Bantuan Sosial Provinsi Tahun 2012) Lalu, Rilistyan; Widayati, Wiwik; Utomo, Susilo
Journal of Politic and Government Studies VOLUME 2, NOMOR 4,TAHUN 2013
Publisher : Journal of Politic and Government Studies

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ABSTRACTThis research was conducted to examine the extent of the role of NGOs in the monitoring of the Fitra Budget Central Java in particular social assistance in 2012 and the circumstances of the results of monitoring conducted by FITRA . The purpose of this study is to find out what FITRA as a form of their role in monitoring the budget in Central Java , an approach like what they are doing to oversee ABBD and how the results of the monitoring they do . This study used a qualitative approach using the techniques of interview and documentation . Source of data derived from primary data collected by the data itself comes from an interview researchers who presented to the NGO board FITRA Central Java , Team Budget of the Region. while secondary data is data that is supportive discussion or data obtained from books , magazines and journals . Techniques of data analysis done with interviews and documentation . The survey results revealed that the actual role of FITRA have no proof but not so the maximum is since FITRA standing in Central Java, they do a lot of activities such as collect data relating to the budget then their input and their analysis . Having analyzed FITRA also conduct a public hearing and to disseminate to the public and then make recommendations to the government . However, the monitoring is done by FITRA not seen such a large role . Means especially for social grants in 2012 have not been up evidence FITRA role in channeling aid to the new role do the picking of the CPC test , so according to the researcher 's role will be better when FITRA straight down to the ground . Sehingganya for himself in 2012 when it discovered a new finding about the diversity of misappropriation of social aid funds then this could be one contributing factor is not the role of the NGOs FITRA in overseeing the distribution of social grants . apart because of all the government agencies have not been open to the public . Therefore , FITRA a need to increase the role of the more leverage in controlling the budget especially social assistance . the government should also be more open to the public on information that it should be accessible to the public .
Pengaruh Komptensi dan Kepemimpinan Terhadap Kinerja Guru Bimbingan dan Konseling SMA di Kota Bogor Utomo, Susilo
Jurnal Manajemen Riset Bisnis Indonesia Vol. 10 No. 6 (2019): Desember
Publisher : STIE Manajemen Bisnis Indonesia

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Penelitian yang dilakukan bertujuan untuk menganalisis pengaruh kompetensi dan kepemimpinan terhadap kinerja guru Bimbingan dan Konseling pada Sekolah Menengah Atas di Kota Bogor. Jenis penelitian yang digunakan adalah asosiatif kausal. Pengumpulan data dilakukan dengan menggunkan kuesioner. Populasi dalam penelitian ini adalah seluruh guru Bimbingan dan Konseling SMA di Kota Bogor yang berjumlah 43 orang. Teknik analasis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian ini, yaitu: 1) kompetensi berpengaruh positif positif dan signifikan terhadap kinerja guru Bimbingan dan Konseling SMA di Kota Bogor; 2) kepemimpinan kepala sekolah berpengaruh positif dan signifikan terhadap kinerja guru Bimbingan dan Konseling SMA di Kota Bogor. Dalam meingkatkan kinerja guru Bimbingan dan Konseling SMA di Kota Bogor sangat perlu diperhatikan kedua aspek dari kompetensi dan kepemimpinan, karena keduanya sangat menentukan besaran kinerja guru yang akan dihasilkan dalam bekerja di sekolah. Kata Kunci : Kompetensi, Kepemimpinan, Kinerja
Prilaku Ekonomi Rumah Tangga di Kawasan Pariwisata Pasca Gempa Bumi di Kabupaten Lombok Utara Kecamatan Pemenang Utomo, Susilo
Jurnal Manajemen Riset Bisnis Indonesia Vol. 9 No. 2 (2020): Agustus
Publisher : STIE Manajemen Bisnis Indonesia

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Penelitian ini bertujuan untuk (1) untuk mengetahui jenis kegiatan produktif yang dilakukan oleh rumah tangga (2) ntuk mengetahui berapa besar pendapatan dan waktu kerja yang dicurahkan rumah tangga. Metode penelitian ini adalah metode deskriptif. Pengumpulan data dilakukan dengan teknik survey. Penentuan lokasi penelitian ditentukan secara “purposive sampling “atas pertimbangan bahwa desa tersebut merupakan lokasi dengan jumlah penduduk terbanyak yang melakukan kegiatan ekonomi produktif yaitu di Kecamatan Pemenang Kabupaten Lombok Utara. Dari kedua desa tersebut ditentukan jumlah responden secara “quota sampling” sebanyak 30 responden yaitu 18 responden dari Desa Pemenang Barat dan 12 responden dari Desa Malaka. Responden dilakukan secara acak yaitu “proposional random sampling”. Sumber data diperoleh dari data primer dan data skunder. Hasil penelitian menunjukkan bahwa kegiatan ekonomi produktif yang dilakukan oleh anggota RT yang berada di kawasan pariwisata Kecamatan Pemenang pasca gempa bumi di Kabupaten Lombok Utara yang berkaitan dengan pariwisata sangat beragam. Persentase pekerjaan Utama KK 20,00% berada di pekerjaan produktif dan 80,00% berada di pekerjaan jasa sedangkan untuk pekerjaan sampingan 6,66% berada pada pekerjaan produktif dan 23,33% bearada pada pekerjaan jasa. sedangkan sisanya tidak memiliki pekerjaan. Sedangkan persentase pekerjaan Utama IRT yaitu sebesar 41,37% berada pada sektor produktif sebagai pedagang, 24,11% berada di pekerjaan sampingan sedangkan sisanya 34,48% tidak memiliki pekerjaan atau hanya sebagai ibu rumahtangga saja, untuk persentase responden anak yaitu 30% bekerja di sektor jasa sedangkan 70% belum masuk pada usia produktif (non produktif). Dari kegiatan tersebut rata-rata pendapatan yang diperoleh rumahtangga responden berkisar pada pendapatan Rp 1.000.000– Rp3.000.000 yaitu sebanyak 17 orang (56,67%), kurang dari Rp 1.000.000 sebanyak 8 orang (26,67%), lebih dari Rp 3.000.000 – Rp 5.000.000 sebanyak 4 orang (13,33%) dan lebih dari Rp 5.000.000 sebanyak 1 orang (3,33%) dari masing-masing jenis kegiatan yang dilakukakn rumahtangga responden dan besarnya curahan waktu kerja rumahtangga responden berbeda-beda. Curahan waktu kerja yang di curahkan KK pada kegiatan utamanya rata-rata yaitu sebesar 8,16 jam/hari. Kata Kunci: Perilaku Ekonomi Rumah Tangga
Model Integratif Keputusan Pembelian: Menguji Peran Harga dan Brand image dengan explorasi E-WOM sebagai variable mediasi pada skincare Glad2Glow di Cibubur Lestari Putri, Loja; Amelia, Winda; Pebriyanti, Bunga; Utomo, Susilo
Indonesian Journal Entrepreneurship Finance and Business Management Vol. 3 No. 01 (2025): Indonesian Journal Entrepreneurship Finance and Business Management
Publisher : PRODI MANAJEMEN STIE MBI DEPOK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64694/ijefbm.v3i01.113

Abstract

Riset ini bertujuan untuk untuk menganalisis secara lebih mendalam bagaimana peran E-WOM dalam mempengaruhi hubungan antara variabel-variabel independen harga dan Brand image dengan variabel dependen keputusan pembelian konsumen pada skincare Glad2Glow di Cibubur. Penelitian ini menggunakan pendekatan deskriptif verifikatif dengan pendekatan kuantitatif, yang bertujuan untuk menguji hubungan antar variabel melalui data numerik yang dianalisis secara statistik. Data yang digunakan adalah data primer yaitu dengan menyebar kuesioner kepada responden menggunakan teknik sampling insidental. Sampel dalam penelitian ini adalah 207 pengguna skincare Glad2Glow di Cibubur. Teknik analisa data menggunakan metode SEM dengan alat bantu program aplikasi komputer Smart-PLS Versi 3.0. Hasil penelitian menunjukkan harga dan Brand image memiliki pengaruh positif dan signifikan terhadap E-WOM. Harga dan E-WOM memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan Brand image tidak memiliki pengaruh terhadap keputusan pembelian. Kemudian secara tidak langsung E-WOM memiliki peran yang positif dan signifikan dalam memediasi pengaruh harga dan Brand image terhadap keputusan pembelian. Harga yang kompetitif dan citra merek yang positif mampu mendorong terbentuknya E-WOM yang menguntungkan, yang pada gilirannya meningkatkan minat dan keyakinan konsumen untuk membeli produk. Temuan ini menegaskan pentingnya strategi pemasaran yang tidak hanya berfokus pada penetapan harga dan penguatan Brand image , tetapi juga pada pengelolaan dan optimalisasi E-WOM sebagai saluran informasi dan pengaruh sosial yang efektif dalam memengaruhi perilaku konsumen.
Pengaruh Green Marketing Dan Pengetahuan Konsumen Terhadap Keputusan Pembelian Redjeki, Finny; Utomo, Susilo; Prihantoro, Kasih; Yoga Nugraha, Enggun; Masliardi, Adi
Indonesian Journal of Economic and Business Vol. 3 No. 2 (2025): NOVEMBER_IJEB
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v3i2.156

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan pengetahuan konsumen terhadap keputusan pembelian produk ramah lingkungan. Latar belakang penelitian ini didasarkan pada meningkatnya kesadaran masyarakat terhadap isu lingkungan yang mendorong perusahaan untuk menerapkan strategi pemasaran hijau. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linear berganda. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang telah membeli produk berorientasi lingkungan. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin baik penerapan strategi pemasaran hijau, semakin tinggi kecenderungan konsumen untuk membeli produk tersebut. Selain itu, pengetahuan konsumen juga berpengaruh positif dan signifikan terhadap keputusan pembelian, menunjukkan bahwa semakin tinggi pemahaman konsumen mengenai produk ramah lingkungan, semakin besar keinginan untuk membelinya. Secara simultan, kedua variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian. Temuan ini menegaskan pentingnya strategi pemasaran hijau dan edukasi konsumen dalam meningkatkan keputusan pembelian produk berkelanjutan.
Co-Authors Adi Masliardi Amelia, Winda Andi Teguh Wicaksono, Andi Teguh Angga Arrasyid Dian Purnama Anggara Febrianto Arrifianti, Indah Bre Ikra Jendra Budi Septiyanto Cholil Joko Himawan, Cholil Joko Edy Kuncoro, Edy Edyprono Dipopamiak Ertin Helmida,MP, Baiq Ferry Priyono Putro Fitriyah Fitriyah Indra Ispriawan Sidik Lestari Putri, Loja MAHARANI DIAN PUSPITA, MAHARANI DIAN Nunik Retno Herawati Pebriyanti, Bunga Prihantoro, Kasih Priyatno Harsasto Puji Astuti Purwoko Purwoko Redjeki, Finny Reni Windiani Rilistyan Lalu Rina Martini Rr Hermini S Sulistyowati . Suwanto Adhi Turtiantoro Turtiantoro Wardani, Rosyia Widiptya, Gholal Pusthika wisnu tejamurti, wisnu Wiwik Widayati Yoga Nugraha, Enggun